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Added 10 mins ago
R
Senior Relationship Manager, Real Estate, SME- EN
RBC
Blainville, QC
- Full-time
Your natural flair for sales and resolving intricate business challenges is what sets you apart from the crowd. This role is all about professional relationship management and delivering…
Added 10 mins ago
Senior Craft Recruiter
PCL Construction
Edmonton, AB
As a Senior Craft Recruiter for PCL Energy Inc. in Edmonton, Alberta (Energy), you’ll have the opportunity to collaborate with the workforce manager and project teams to assess skilled…
Added 10 mins ago
DC
Senior Project Manager
Dillon Consulting Limited
Winnipeg, MB
- Full-time
Dillon Consulting Limited is seeking a highly motivated Senior Project Manager to join our Practices team. This role is central to our mission of continually improving project performance…
Added 10 mins ago
PC
U.S. Tax, Manager
Pwc Canada
Vancouver, BC · Montreal, QC
- Full-time
Be actively involved in business development activities to help identify and research opportunities on new/existing clients
Added 24 mins ago
MC
Senior Manager, Data Governance (36122)
Myticas Consulting
Toronto, ON
- Full-time
They are seeking an experienced Senior Manager, Data Governance to establish and operationalize an enterprise data governance framework, ensuring data ownership, stewardship, quality,…
Added 25 mins ago
U
Principal Sales Performance Coach
UKG
Canada
- Full-time
…sellers to strengthen sales execution, accelerate capability development, and drive measurable business…
Added 25 mins ago
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Business Manager Operations Engineering Services
St. Michael's Hospital
Toronto, ON
- Full-time
Reporting to Senior Director of Engineering & Plant Services, the Business Manager – Operation will be responsible for overseeing daily operations and ensuring the efficiency of business…
Added 25 mins ago
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Senior Manager, Investment Distribution Management - JFL Equity Research
Scotia Global Asset Management
Montreal, QC
- Full-time
The Senior Manager, Investment Distribution Management, is responsible for designing and executing strategies that support the distribution of equity mandates managed by Jarislowsky…
Added 25 mins ago
M
Division Manager – Environmental Services, Site Assessment & Remediation
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Victoria, BC
- Full-time
Working with our Business Leader – Environmental Services and other senior professionals, you will shape the team’s direction and influence the broader Environmental Practice. You will…
Added 25 mins ago
TT
Senior Leasing Officer
Tk̓emlúps te Secwépemc
Kamloops, BC
- Full-time
Tk’emlúps te Secwépemc (TteS) is a fast-growing vibrant organization committed to the development and progress of its Band Members and Community. As such, the TteS invites applications from…
Added 25 mins ago
MC
Manager – Banking Cloud & Platform Engineering (35857)
Myticas Consulting
Toronto, ON
- Full-time
Lead and influence platform engineering and shared cloud service initiatives supporting multiple applications, development teams, and business units.
Added 25 mins ago
RI
Senior Marketing Manager
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- $100,000 to $130,000 CAD / year
- Full-time
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Added 25 mins ago
Insurance Associate
Odlum Brown
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Added 25 mins ago
Senior Manager, Project Controls
Axiom Builders
Vancouver, BC
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Added 39 mins ago
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Applications Technical Lead
The University of British Columbia
Vancouver, BC
- $11,397 to $17,081.58 CAD / month
- Full-time
The Incumbent provides senior level technical expertise and direction in the area of Enterprise Integrations and is a recognized technical subject matter expert throughout the ecosystem of…
Added 40 mins ago
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Manager, Safety, Security and Asset Management
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Westerner Park is seeking an experienced and strategic Manager, Safety, Security and Asset Management to provide organization-wide leadership for health and safety, security, emergency…
Added 54 mins ago
BV
Senior Manager, Social, Content & Creator Partnerships
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Most senior roles hand you a team, a playbook and a budget someone else set. This one hands you a blank page. We're looking for the person who will found our social, content and creator…
Added 54 mins ago
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Project Engineer
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- Full-time
Key Interfaces: Senior Manager of Engineering, plant operations supervisors and superintendents, maintenance, Food Safety, Health and Safety, Procurement, Finance, and contractors and…
Added 54 mins ago
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Property Representative 2 (Interconnections and Site C)
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Vancouver, BC
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Develops and prepares recommendations to optimize land use and development for BC Hydro's Real Estate assets by: researching and analyzing economic, social, environmental and political…
Added 55 mins ago
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Marketing Manager
PRI Consultants
Toronto, ON
- Full-time
…growing toward a national footprint. We are seeking a Marketing Manager to own our brand, content, and campaigns, and to run the marketing engine that supports our commercial team across…
Added 55 mins ago
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Data Analytics Associate, CIB Business Management
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- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 55 mins ago
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VP Sales Lead
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Added 55 mins ago
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VP Sales Lead
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…leadership role focused on market expansion, client acquisition, business development, and delivering integrated financial solutions that help businesses achieve their…
Added 55 mins ago
B
VP Sales Lead
BMO
Edmonton, AB · Enbridge
- Full-time
…leadership role focused on market expansion, client acquisition, business development, and delivering integrated financial solutions that help businesses achieve their…
Added 55 mins ago
A
Senior Analyst, Compliance Monitoring – Load Settlement
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- Full-time
Reporting to the Manager, Transmission Tariff & Load Settlements, the Senior Analyst, Compliance Monitoring - Load Settlement is a key member of a collaborative team responsible for…

CIBC

Sr. Manager, Email and Distributed Marketing

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 12, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As Senior Manager, Email and Distributed Marketing, you will support the strategy and lead the execution, governance, optimization, and ongoing management of advisor- and business-driven email communications across both Salesforce Marketing Cloud and traditional email channels, including Outlook embedded email communications. As a member of the Wealth Digital, Marketing and Communications team, you will support Wealth Management by enabling scalable, compliant, and effective marketing and communication solutions that advance advisor and broader business objectives.

The successful candidate will bring deep digital marketing expertise, strong channel management capability, marketing technology knowledge, and operational leadership to oversee a multi-channel email ecosystem. This includes leading sophisticated Distributed Marketing capabilities within Salesforce Marketing Cloud, with a strong focus on journey strategy, development, orchestration, optimization, and lifecycle management, while also governing more traditional email formats and processes to ensure consistency, compliance, and effectiveness across all outbound communications.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

Strategic & Innovative Thinking – Support the digital strategy and roadmap to ensure advisors’ and clients’ needs are addressed. Assess the impact of delivered programs in achieving desired goals and objectives, and define KPIs and success metrics across the full email channel ecosystem, including journey performance, progression, engagement, and conversion outcomes.
Email Campaign Execution – Support the end-to-end delivery of marketing, advisor, and transactional email campaigns across OFT, Distributed Marketing, and Salesforce Marketing Cloud channels. Coordinate timelines, prepare assets, and help ensure communications are launched accurately, efficiently, and in alignment with business priorities.
Email Build, Deployment & Distributed Marketing Enablement – Build, format, personalize, and manage email communications within Salesforce Marketing Cloud and Distributed Marketing frameworks, and support deployment activities, including hands-on execution of Outlook file template emails where required. Enable scalable advisor communications through Distributed Marketing templates, user workflows, and channel governance.
Journey Development & Management – Lead the design, build, testing, deployment, and ongoing management of Salesforce Marketing Cloud journeys using Journey Builder. Develop triggered, scheduled, and behavior-based journeys that support client and advisor communications across the lifecycle. Manage entry sources, audience segmentation, decision splits, wait steps, versioning, and journey health to ensure relevant, timely, and effective communications.
Distributed Marketing Management – Oversee the implementation and ongoing management of Distributed Marketing capabilities to support advisor-level communications at scale. Partner with stakeholders to develop templates, establish usage standards, manage approvals and governance requirements, and enhance the advisor experience while maintaining compliance and brand consistency.
Journey Optimization & Personalization – Monitor journey and Distributed Marketing performance and recommend enhancements to improve engagement, operational efficiency, and business outcomes. Apply segmentation, dynamic content, personalization logic, A/B testing, and audience rules to continuously optimize journey effectiveness and user experience.
Automation & Operational Excellence – Lead campaign workflow setup and operational support through Automation Studio, Distributed Marketing processes, and related Salesforce Marketing Cloud capabilities to enable reliable audience selection, data flows, triggered sends, and campaign execution processes.
Cross-Functional Collaboration – Partner with advisors, business stakeholders, technology teams, compliance, and marketing partners to translate communication objectives into scalable Distributed Marketing and Salesforce Marketing Cloud journey solutions.
Project Management – Lead programs with enterprise partners, managing channel backlogs, prioritization, dependencies, and strategic alignment across Distributed Marketing, journey, and email initiatives.
Quality Assurance & Compliance – Review campaign content, journey configuration, Distributed Marketing setup, segmentation logic, personalization rules, and deployment details carefully to support accuracy, consistency, and alignment with brand, regulatory, privacy, and accessibility expectations.

Who you are

You have a degree/diploma in Marketing, Communications, or a related field.
You can demonstrate experience in email campaign execution, journey development, Distributed Marketing, and marketing automation, including strong hands-on expertise with Salesforce Marketing Cloud, Journey Builder, Automation Studio, Distributed Marketing, audience segmentation, testing, and deployment. Experience with Outlook file template (OFT) development is also required. It’s an asset if you have experience supporting both marketing and transactional communications in a regulated industry.
You have relevant experience. You bring 7–10 years of digital marketing, email marketing, CRM, or campaign delivery experience, with strong hands-on exposure to building, managing, testing, and optimizing multi-step journeys, Distributed Marketing programs, and email communications.
You understand customer journey orchestration and distributed communications. You have experience developing and managing lifecycle, triggered, and event-based communications, and you are comfortable using data, segmentation, and decision logic to deliver more personalized and effective experiences across centralized and advisor-enabled channels.
You know that details matter. You notice things that others don’t. Your critical thinking skills help inform your decision-making, particularly when managing journey logic, Distributed Marketing governance, campaign setup, and deployment accuracy.
You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
You love to learn. You're passionate about growing your knowledge. You have a strong sense of curiosity and stay current on evolving email marketing, automation, Distributed Marketing, and Salesforce Marketing Cloud capabilities.
You live your values. You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communication, Customer Engagement, Dashboard Reporting, Deliverables Management, Digital Content, Digital Marketing Campaigns, Facilitation, Metrics Development, Teamwork, User Experience (UX)

Apply About employer

More about this job

Responsibilities

The Senior Manager will lead the strategy, execution, and governance of advisor- and business-driven email communications using Salesforce Marketing Cloud and Distributed Marketing. They will oversee journey orchestration, campaign optimization, and cross-functional collaboration to ensure effective and compliant client communications.

Requirements

Candidates must have 7–10 years of experience in digital or email marketing, with hands-on expertise in Salesforce Marketing Cloud and journey development. A degree in Marketing, Communications, or a related field is required, along with strong analytical and project management skills.

Skills

Salesforce Marketing Cloud
Distributed Marketing
Email Marketing
Journey Builder
Automation Studio
Digital Strategy
Campaign Execution
Audience Segmentation
Data Analysis
Project Management
Compliance
Stakeholder Management
Marketing Automation
Personalization

Benefits

Competitive salary
Incentive pay
Banking benefits
Benefits program
Defined benefit pension plan
Employee share purchase plan
Vacation offering
Wellbeing support
MomentMakers social recognition program
Purpose Day

Visa sponsorship

Not detected in the job text

Keywords

Salesforce Marketing Cloud
Distributed Marketing
Email Marketing
Journey Builder
Automation Studio
Digital Marketing
CRM
Campaign Management
Audience Segmentation
Lifecycle Management
Personalization
A/B Testing
Compliance
Wealth Management
Project Management
Stakeholder Engagement
Data Analytics
OFT
Outlook
Governance
KPIs
Customer Experience
Marketing Strategy
Operational Excellence
Accessibility

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