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Added 1 hour ago
MC
Manager, Revenue Accounting & Reporting
Make-A-Wish Canada
Toronto, ON
- Full-time
Oversee the management of all revenue data to produce relevant, accurate and timely monthly revenue reporting to support senior leadership decision making:
Added 1 hour ago
A
InfraSec Project Manager
Affinity
Burnaby, BC
- Contract
Act as a trusted advisor to executive stakeholders, ensuring alignment, sponsorship, and informed decision-making across the program lifecycle
Added 2 hours ago
CL
Director, Client Relationships Eastern Canada
Canada Life
London, ON
- Full-time
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 2 hours ago
CL
Director, Client Relationships Eastern Canada
Canada Life
Halifax, NS
- Full-time
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 2 hours ago
CL
Director, Client Relationships Eastern Canada
Canada Life
Toronto, ON
- Full-time
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 2 hours ago
CL
Director, Client Relationships Western Canada
Canada Life
Calgary, AB
- Full-time
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 2 hours ago
UO
Exercise Physiologist, Physiology & Pharmacology
University of Calgary
Calgary, AB
- Full-time
…through the coordination and administration of the research program and related projects. This position works closely with the Principle Investigator in the areas of analytics and…
Added 2 hours ago
TD
Head of Performance Marketing
Tiller Digital
Calgary, AB
- Full-time
Own departmental recruitment, onboarding, coaching, professional development, and performance management, leveraging Tiller's L1–L4 capability framework to develop and strengthen the team.
Added 2 hours ago
CL
Director, Client Relationships Western Canada
Canada Life
Vancouver, BC
- Full-time
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 2 hours ago
CL
Director, Client Relationships Western Canada
Canada Life
Winnipeg, MB
- Full-time
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 3 hours ago
TO
Senior Advisor, WSIB & Return To Work
The Ottawa Hospital
Ottawa, ON
- Full-time
The Senior Advisor Occ Health consults collaboratively with internal and external stakeholders to provide guidance, assistance and provide resolution of issues for workplace injuries. This…
Added 3 hours ago
Director, Product Taxation
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
The Director, Product Taxation serves as a trusted advisor to senior leadership, influencing decision-making through deep technical expertise, sound judgment, and a strong understanding of…
Added 3 hours ago
Director, Client Relationships Eastern Canada
The Canada Life Assurance Company
Halifax, NS · London, ON · Toronto, ON
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 3 hours ago
T
General Counsel
Techo-Bloc
Longueuil, QC · Saint-Hubert, Quebec
- Full-time
Serve as the principal legal advisor to the CEO and senior leadership team.
Added 3 hours ago
Senior Advisor, Agency Oversight and Freedom of Information
Alcohol and Gaming Commission of Ontario
Toronto, ON
Make recommendations and proposals for continuous improvement to the program to shift the emphasis of the program from pure compliance toward a more strategic approach with respect to data…
Added 4 hours ago
Director, Client Relationships Western Canada
The Canada Life Assurance Company
Calgary, AB · Vancouver, BC · Winnipeg, MB
Acting as a senior leader and trusted partner, you will collaborate closely with Workplace Retirement & Savings partners and key stakeholders to strengthen client relationships, support…
Added 4 hours ago
EP
Sales & Business Development Representative
East Penn Canada
Mississauga, ON
- Full-time
Results‑based rewards with annual merit increases, profit sharing, and a deferred profit‑sharing program to support long‑term financial goals
Added 4 hours ago
N
Analyst, Continuous Improvement
Nutrien
Saskatoon, SK
- Full-time
Serve as the expert advisor, providing recommendations and driving execution of process improvement, digital transformation, and automation strategies
Added 4 hours ago
C
Sr. Manager, Email and Distributed Marketing
CIBC
Toronto, ON
- Full-time
As Senior Manager, Email and Distributed Marketing, you will support the strategy and lead the execution, governance, optimization, and ongoing management of advisor- and business-driven…
Added 5 hours ago
N
Analyst, Continuous Improvement
Nutrien
Calgary, AB
- Full-time
Serve as the expert advisor, providing recommendations and driving execution of process improvement, digital transformation, and automation strategies
Added 5 hours ago
CG
Regional Operations Controller
Compass Group Canada
Mississauga, ON
- Full-time
…transparency legislation. Further details regarding our total rewards program will be shared by the Talent Acquisition team during the hiring process. Canadian work experience is not a…
Added 5 hours ago
J
Senior Account Manager, Media
Jobgether
Canada
- Full-time
The Senior Account Manager, Media will manage and grow relationships with a portfolio of high-value brand, agency, and original equipment manufacturer (OEM) clients across specialized…
Added 5 hours ago
AC
Regional Service Agent - Boutique
Allstate Canada
Toronto, ON
- Full-time
The Customer Service Senior Associate handles basic to complex telephone/email/chat/fax inquiries from internal and external customers in an efficient, professional, and accurate manner.…
Added 5 hours ago
T
Senior Program Manager, Talent Development
Twilio
Remote, Canada
- Full-time
- Remote
Act as a strategic advisor to HRBPs and senior leaders, establishing an organization-wide mandate to assess capability gaps and deploy targeted learning solutions globally.
Added 6 hours ago
NB
Senior Advisor, Governance and Strategic Initiatives
National Bank of Canada
Montreal, QC
- Full-time
A career as a Senior Advisor, Governance and Strategic Initiatives within the Governance and Leadership Enablement team of the Commercial and Private Banking 1859 sector at National Bank…

CIBC

Sr. Manager, Email and Distributed Marketing

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 12, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As Senior Manager, Email and Distributed Marketing, you will support the strategy and lead the execution, governance, optimization, and ongoing management of advisor- and business-driven email communications across both Salesforce Marketing Cloud and traditional email channels, including Outlook embedded email communications. As a member of the Wealth Digital, Marketing and Communications team, you will support Wealth Management by enabling scalable, compliant, and effective marketing and communication solutions that advance advisor and broader business objectives.

The successful candidate will bring deep digital marketing expertise, strong channel management capability, marketing technology knowledge, and operational leadership to oversee a multi-channel email ecosystem. This includes leading sophisticated Distributed Marketing capabilities within Salesforce Marketing Cloud, with a strong focus on journey strategy, development, orchestration, optimization, and lifecycle management, while also governing more traditional email formats and processes to ensure consistency, compliance, and effectiveness across all outbound communications.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

Strategic & Innovative Thinking – Support the digital strategy and roadmap to ensure advisors’ and clients’ needs are addressed. Assess the impact of delivered programs in achieving desired goals and objectives, and define KPIs and success metrics across the full email channel ecosystem, including journey performance, progression, engagement, and conversion outcomes.
Email Campaign Execution – Support the end-to-end delivery of marketing, advisor, and transactional email campaigns across OFT, Distributed Marketing, and Salesforce Marketing Cloud channels. Coordinate timelines, prepare assets, and help ensure communications are launched accurately, efficiently, and in alignment with business priorities.
Email Build, Deployment & Distributed Marketing Enablement – Build, format, personalize, and manage email communications within Salesforce Marketing Cloud and Distributed Marketing frameworks, and support deployment activities, including hands-on execution of Outlook file template emails where required. Enable scalable advisor communications through Distributed Marketing templates, user workflows, and channel governance.
Journey Development & Management – Lead the design, build, testing, deployment, and ongoing management of Salesforce Marketing Cloud journeys using Journey Builder. Develop triggered, scheduled, and behavior-based journeys that support client and advisor communications across the lifecycle. Manage entry sources, audience segmentation, decision splits, wait steps, versioning, and journey health to ensure relevant, timely, and effective communications.
Distributed Marketing Management – Oversee the implementation and ongoing management of Distributed Marketing capabilities to support advisor-level communications at scale. Partner with stakeholders to develop templates, establish usage standards, manage approvals and governance requirements, and enhance the advisor experience while maintaining compliance and brand consistency.
Journey Optimization & Personalization – Monitor journey and Distributed Marketing performance and recommend enhancements to improve engagement, operational efficiency, and business outcomes. Apply segmentation, dynamic content, personalization logic, A/B testing, and audience rules to continuously optimize journey effectiveness and user experience.
Automation & Operational Excellence – Lead campaign workflow setup and operational support through Automation Studio, Distributed Marketing processes, and related Salesforce Marketing Cloud capabilities to enable reliable audience selection, data flows, triggered sends, and campaign execution processes.
Cross-Functional Collaboration – Partner with advisors, business stakeholders, technology teams, compliance, and marketing partners to translate communication objectives into scalable Distributed Marketing and Salesforce Marketing Cloud journey solutions.
Project Management – Lead programs with enterprise partners, managing channel backlogs, prioritization, dependencies, and strategic alignment across Distributed Marketing, journey, and email initiatives.
Quality Assurance & Compliance – Review campaign content, journey configuration, Distributed Marketing setup, segmentation logic, personalization rules, and deployment details carefully to support accuracy, consistency, and alignment with brand, regulatory, privacy, and accessibility expectations.

Who you are

You have a degree/diploma in Marketing, Communications, or a related field.
You can demonstrate experience in email campaign execution, journey development, Distributed Marketing, and marketing automation, including strong hands-on expertise with Salesforce Marketing Cloud, Journey Builder, Automation Studio, Distributed Marketing, audience segmentation, testing, and deployment. Experience with Outlook file template (OFT) development is also required. It’s an asset if you have experience supporting both marketing and transactional communications in a regulated industry.
You have relevant experience. You bring 7–10 years of digital marketing, email marketing, CRM, or campaign delivery experience, with strong hands-on exposure to building, managing, testing, and optimizing multi-step journeys, Distributed Marketing programs, and email communications.
You understand customer journey orchestration and distributed communications. You have experience developing and managing lifecycle, triggered, and event-based communications, and you are comfortable using data, segmentation, and decision logic to deliver more personalized and effective experiences across centralized and advisor-enabled channels.
You know that details matter. You notice things that others don’t. Your critical thinking skills help inform your decision-making, particularly when managing journey logic, Distributed Marketing governance, campaign setup, and deployment accuracy.
You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
You love to learn. You're passionate about growing your knowledge. You have a strong sense of curiosity and stay current on evolving email marketing, automation, Distributed Marketing, and Salesforce Marketing Cloud capabilities.
You live your values. You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communication, Customer Engagement, Dashboard Reporting, Deliverables Management, Digital Content, Digital Marketing Campaigns, Facilitation, Metrics Development, Teamwork, User Experience (UX)

Apply About employer

More about this job

Responsibilities

The Senior Manager will lead the strategy, execution, and governance of advisor- and business-driven email communications using Salesforce Marketing Cloud and Distributed Marketing. They will oversee journey orchestration, campaign optimization, and cross-functional collaboration to ensure effective and compliant client communications.

Requirements

Candidates must have 7–10 years of experience in digital or email marketing, with hands-on expertise in Salesforce Marketing Cloud and journey development. A degree in Marketing, Communications, or a related field is required, along with strong analytical and project management skills.

Skills

Salesforce Marketing Cloud
Distributed Marketing
Email Marketing
Journey Builder
Automation Studio
Digital Strategy
Campaign Execution
Audience Segmentation
Data Analysis
Project Management
Compliance
Stakeholder Management
Marketing Automation
Personalization

Benefits

Competitive salary
Incentive pay
Banking benefits
Benefits program
Defined benefit pension plan
Employee share purchase plan
Vacation offering
Wellbeing support
MomentMakers social recognition program
Purpose Day

Visa sponsorship

Not detected in the job text

Keywords

Salesforce Marketing Cloud
Distributed Marketing
Email Marketing
Journey Builder
Automation Studio
Digital Marketing
CRM
Campaign Management
Audience Segmentation
Lifecycle Management
Personalization
A/B Testing
Compliance
Wealth Management
Project Management
Stakeholder Engagement
Data Analytics
OFT
Outlook
Governance
KPIs
Customer Experience
Marketing Strategy
Operational Excellence
Accessibility

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