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Added 7 mins ago
CC
Business Advisor
Conexus Credit Union
Regina, SK
- Full-time
We’re looking for a Business Advisor to join our commercial team in Regina, who is passionate about helping local businesses succeed. You will be providing financial advice and creative…
Added 7 mins ago
RB
Commercial Banking Advisor
Royal Bank of Canada
Barrie, ON
- Full-time
By joining RBC as a Commercial Banking Advisor, you open the door to an exciting career in commercial banking. This is your opportunity to become a critical member of a results-oriented…
Added 7 mins ago
RB
Senior Investment Funds Advisor
Royal Bank of Canada
Vancouver, BC
- Full-time
As a Senior Investment Funds Advisor, you’ll play a crucial role in managing and expanding an established client portfolio, supporting their financial goals while growing our client base.…
Added 7 mins ago
RB
Associate
Royal Bank of Canada
Guelph, ON
- Full-time
Elinesky Schuett Private Wealth of RBC Dominion Securities is one the most innovative and fastest growing advisor teams in the country. Our mission is to improve lives and give more meaning…
Added 22 mins ago
EI
Human Resources Business Partner - Term Certain
Elk Island Public Schools
Sherwood Park, AB
- Full-time
The Human Resources (HR) Business Partner delivers strategic and operational HR leadership to enhance the organizational effectiveness of Elk Island Public Schools (EIPS). Serving as a…
Added 22 mins ago
Senior HR Business Partner
Payments Canada
Ottawa, ON · Toronto, ON
The Senior Human Resources Business Partner (SHRBP) works as a strategic partner and internal advisor, driving initiatives that directly impact employee engagement, organizational…
Added 22 mins ago
FO
Manager, Programs Outreach - Adaptation
Federation of Canadian Municipalities
Ottawa, ON · Hybrid - Ottawa
- Full-time
…Adaptation (LLCA) initiative. The incumbent serves as a principal advisor and facilitator, strengthening FCM’s reputation by professionally representing the organization through…
Added 22 mins ago
HG
National Manager, Finished Vehicle Operations
Hyundai Glovis Canada Inc.
Toronto, ON
- Full-time
…on-site role based in Toronto, ON, responsible for providing strategic leadership and oversight of GLOVIS Canada’s end-to-end finished vehicle logistics operations nationwide. This role…
Added 22 mins ago
T
Partner Customer Success Manager (PCSM) - Accounting & Advisory Channel
TP
Toronto, ON
- Full-time
As a Partner Customer Success Manager (PCSM), you are the dedicated post-sales commercial owner and strategic platform advisor for a high-value portfolio of 150–250 accounting firms,…
Added 37 mins ago
AG
Associate Director, Search
Adelphi Group
Toronto, ON
- Full-time
· Translate strategic direction into actionable activation plans across platforms
Added 37 mins ago
VP
Canadian Business Immigration Lawyer
Vialto Partners
Vancouver, BC · Montreal, QC
- Full-time
Develop strategic immigration solutions that align with client business objectives while mitigating risk and maintaining compliance with Canadian immigration legislation and regulatory…
Added 37 mins ago
D
Advisor, Business development and sales support
Desjardins
Levis, QC · Montreal, QC
- Full-time
As a sales and business development support advisor, you help serve and maintain business relationships with members and clients. You help sell products and services through multiple…
Added 37 mins ago
S
Account Manager, SMB
SOTI
Mississauga, ON
- Full-time
Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors
Added 37 mins ago
T
Senior Manager, Procurement Portfolio Advisor
TD
Toronto, ON
- Full-time
The Senior Manager, Procurement Portfolio Advisor is a senior leadership role within Enterprise Programs, Strategy & Support (EPSS), responsible for defining, leading, and evolving…
Added 52 mins ago
SL
Director, Domain Enterprise Architect (AI)
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Waterloo King
- Full-time
…automation investments across global operations align to a coherent strategic…
Added 52 mins ago
IF
Communications Advisor II - Strategic Internal Communications
Intact FC
Toronto, ON · Montreal, QC
- Full-time
The Corporate Communications team leads Intact Financial Corporation’s internal and external communications in support of Intact’s business objectives and strategic roadmap. This includes:
Added 52 mins ago
Financial Advisor/Senior Financial Advisor - Hazeldean, Kanata, ON
Scotiabank
Ottawa, ON · Kanata, ON
A strategic mindset to develop personalized financial strategies including day-to-day banking, investments and borrowing solutions
Added 1 hour ago
NB
Senior talent acquisition advisor
National Bank of Canada
Toronto, ON
- Full-time
A career as a Senior Talent Acquisition Advisor in the Commercial Banking and Private Banking 1859 team at National Bank means acting as a strategic talent advisor who helps drive business…
Added 1 hour ago
NB
Advisor, Talent Attraction and Recruitment Excellence
National Bank of Canada
Montreal, QC
- Full-time
A career as an Advisor in operational excellence Talent Attraction and Acquisition at National Bank means acting as a resource person to support users, promote best practices, optimize…
Added 1 hour ago
NB
Content Marketing Advisor - Newsletter Products
National Bank of Canada
Montreal, QC
- Full-time
A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience needs, business priorities and insights into…
Added 1 hour ago
NB
(Senior) Director, Credit Execution - Tech & Innovation
National Bank of Canada
Toronto, ON
- Full-time
you play a leading role in the strategic support of companies across Canada.
Added 1 hour ago
NB
Content Marketing Advisor - Financial Literacy
National Bank of Canada
Montreal, QC
- Full-time
A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience insights, business priorities and financial topics…
Added 1 hour ago
OI
Senior Oracle Asset Management Advisor
OXARO Inc.
Ottawa, ON
- Contract
Lead the strategic design and implementation of a comprehensive Oracle asset management process, providing technical expertise, support, advice, and guidance on Oracle licensing.
Added 1 hour ago
IF
Security Solutions Architecture Advisor
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
Would you like to contribute to data protection within a large organization and help advance strategic security solutions?
Added 1 hour ago
NC
Manager, Military Integration and Coordination
NAV CANADA
Ottawa, ON
- Full-time
As a key strategic advisor and relationship leader, The Manager, Military Integration and Coordination will collaborate with senior stakeholders across DND/CAF, NORAD, Transport Canada, and…

CIBC

Sr. Manager, Email and Distributed Marketing

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 12, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As Senior Manager, Email and Distributed Marketing, you will support the strategy and lead the execution, governance, optimization, and ongoing management of advisor- and business-driven email communications across both Salesforce Marketing Cloud and traditional email channels, including Outlook embedded email communications. As a member of the Wealth Digital, Marketing and Communications team, you will support Wealth Management by enabling scalable, compliant, and effective marketing and communication solutions that advance advisor and broader business objectives.

The successful candidate will bring deep digital marketing expertise, strong channel management capability, marketing technology knowledge, and operational leadership to oversee a multi-channel email ecosystem. This includes leading sophisticated Distributed Marketing capabilities within Salesforce Marketing Cloud, with a strong focus on journey strategy, development, orchestration, optimization, and lifecycle management, while also governing more traditional email formats and processes to ensure consistency, compliance, and effectiveness across all outbound communications.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

Strategic & Innovative Thinking – Support the digital strategy and roadmap to ensure advisors’ and clients’ needs are addressed. Assess the impact of delivered programs in achieving desired goals and objectives, and define KPIs and success metrics across the full email channel ecosystem, including journey performance, progression, engagement, and conversion outcomes.
Email Campaign Execution – Support the end-to-end delivery of marketing, advisor, and transactional email campaigns across OFT, Distributed Marketing, and Salesforce Marketing Cloud channels. Coordinate timelines, prepare assets, and help ensure communications are launched accurately, efficiently, and in alignment with business priorities.
Email Build, Deployment & Distributed Marketing Enablement – Build, format, personalize, and manage email communications within Salesforce Marketing Cloud and Distributed Marketing frameworks, and support deployment activities, including hands-on execution of Outlook file template emails where required. Enable scalable advisor communications through Distributed Marketing templates, user workflows, and channel governance.
Journey Development & Management – Lead the design, build, testing, deployment, and ongoing management of Salesforce Marketing Cloud journeys using Journey Builder. Develop triggered, scheduled, and behavior-based journeys that support client and advisor communications across the lifecycle. Manage entry sources, audience segmentation, decision splits, wait steps, versioning, and journey health to ensure relevant, timely, and effective communications.
Distributed Marketing Management – Oversee the implementation and ongoing management of Distributed Marketing capabilities to support advisor-level communications at scale. Partner with stakeholders to develop templates, establish usage standards, manage approvals and governance requirements, and enhance the advisor experience while maintaining compliance and brand consistency.
Journey Optimization & Personalization – Monitor journey and Distributed Marketing performance and recommend enhancements to improve engagement, operational efficiency, and business outcomes. Apply segmentation, dynamic content, personalization logic, A/B testing, and audience rules to continuously optimize journey effectiveness and user experience.
Automation & Operational Excellence – Lead campaign workflow setup and operational support through Automation Studio, Distributed Marketing processes, and related Salesforce Marketing Cloud capabilities to enable reliable audience selection, data flows, triggered sends, and campaign execution processes.
Cross-Functional Collaboration – Partner with advisors, business stakeholders, technology teams, compliance, and marketing partners to translate communication objectives into scalable Distributed Marketing and Salesforce Marketing Cloud journey solutions.
Project Management – Lead programs with enterprise partners, managing channel backlogs, prioritization, dependencies, and strategic alignment across Distributed Marketing, journey, and email initiatives.
Quality Assurance & Compliance – Review campaign content, journey configuration, Distributed Marketing setup, segmentation logic, personalization rules, and deployment details carefully to support accuracy, consistency, and alignment with brand, regulatory, privacy, and accessibility expectations.

Who you are

You have a degree/diploma in Marketing, Communications, or a related field.
You can demonstrate experience in email campaign execution, journey development, Distributed Marketing, and marketing automation, including strong hands-on expertise with Salesforce Marketing Cloud, Journey Builder, Automation Studio, Distributed Marketing, audience segmentation, testing, and deployment. Experience with Outlook file template (OFT) development is also required. It’s an asset if you have experience supporting both marketing and transactional communications in a regulated industry.
You have relevant experience. You bring 7–10 years of digital marketing, email marketing, CRM, or campaign delivery experience, with strong hands-on exposure to building, managing, testing, and optimizing multi-step journeys, Distributed Marketing programs, and email communications.
You understand customer journey orchestration and distributed communications. You have experience developing and managing lifecycle, triggered, and event-based communications, and you are comfortable using data, segmentation, and decision logic to deliver more personalized and effective experiences across centralized and advisor-enabled channels.
You know that details matter. You notice things that others don’t. Your critical thinking skills help inform your decision-making, particularly when managing journey logic, Distributed Marketing governance, campaign setup, and deployment accuracy.
You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
You love to learn. You're passionate about growing your knowledge. You have a strong sense of curiosity and stay current on evolving email marketing, automation, Distributed Marketing, and Salesforce Marketing Cloud capabilities.
You live your values. You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communication, Customer Engagement, Dashboard Reporting, Deliverables Management, Digital Content, Digital Marketing Campaigns, Facilitation, Metrics Development, Teamwork, User Experience (UX)

Apply About employer

More about this job

Responsibilities

The Senior Manager will lead the strategy, execution, and governance of advisor- and business-driven email communications using Salesforce Marketing Cloud and Distributed Marketing. They will oversee journey orchestration, campaign optimization, and cross-functional collaboration to ensure effective and compliant client communications.

Requirements

Candidates must have 7–10 years of experience in digital or email marketing, with hands-on expertise in Salesforce Marketing Cloud and journey development. A degree in Marketing, Communications, or a related field is required, along with strong analytical and project management skills.

Skills

Salesforce Marketing Cloud
Distributed Marketing
Email Marketing
Journey Builder
Automation Studio
Digital Strategy
Campaign Execution
Audience Segmentation
Data Analysis
Project Management
Compliance
Stakeholder Management
Marketing Automation
Personalization

Benefits

Competitive salary
Incentive pay
Banking benefits
Benefits program
Defined benefit pension plan
Employee share purchase plan
Vacation offering
Wellbeing support
MomentMakers social recognition program
Purpose Day

Visa sponsorship

Not detected in the job text

Keywords

Salesforce Marketing Cloud
Distributed Marketing
Email Marketing
Journey Builder
Automation Studio
Digital Marketing
CRM
Campaign Management
Audience Segmentation
Lifecycle Management
Personalization
A/B Testing
Compliance
Wealth Management
Project Management
Stakeholder Engagement
Data Analytics
OFT
Outlook
Governance
KPIs
Customer Experience
Marketing Strategy
Operational Excellence
Accessibility

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