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Added 1 day ago
Regional Vice-President, Personal Banking, Ontario Region
CIBC
Toronto, ON
Full-time
The Regional Vice-President (VP), Personal Banking, Ontario Region has accountability as a member of Personal and Business Banking, Canada in determining the strategic direction, providing…
Added 2 days ago
Senior Full Stack Developer – Inventory Management, Vice President
Citi
Mississauga, ON
Full-time
The Senior Full Stack Developer will join the Inventory Management Applications team within the Capital Markets technology organization. This role will lead the design and delivery of…
Added 2 days ago
Associate Vice President (AVP), Footwear Merchandising
Altis
Laval, QC
Full-time
…en stratégie commerciale contribuera à offrir une expérience client exceptionnelle tout en favorisant une croissance rentable à travers un réseau de franchise…
Added 2 days ago
Vice-President, Enterprise Onboarding & Operations
GreenShield
ON · Ontario, Canada
Full-time
In addition to leading onboarding and enrollment, the Vice-President has accountability for key enterprise operations capabilities that strengthen service delivery across the organization,…
Added 2 days ago
Vice-President, Sales and Business Development
ARS Responds Canada
Toronto, ON · North York, ON
$200,000 to $300,000 CAD / year
Full-time
If you are ready to take on a dynamic role as Vice-President, Sales and Business Development in a company that values expertise, leadership, and client satisfaction, we want to hear from…
Added 2 days ago
Canada Leader, Specialist Solution Architects | Chef du Canada, Architectes de solutions spécialisés
Amazon
Vancouver, BC · Toronto, ON · Montreal, QC
This team provides field leadership with deep domain expertise that ranges across GenAI, High Performance Computing, Compute, Networking, Storage, Database, and Analytics. It also includes…
Added 2 days ago
VICE-PRESIDENT, ENTERPRISE ONBOARDING & OPERATIONS OPTIMIZATION
Green Shield Canada
Toronto, ON · Windsor, ON
Vice-President, Enterprise Onboarding & Operations Optimization is
Added 2 days ago
Director, Client Growth (70309772)
Sodexo Canada Ltd
Toronto, ON
$110,000 to $140,000 CAD / year
Full-time
Reporting to the Vice President, Client Growth, the Director, Client Growth drives retention, renewals, and profitable growth across a portfolio of strategic client accounts. This role…
Added 2 days ago
Vice-Président(e), Chaîne d'approvisionnement / Vice President Supply Chain - Montréal/Toronto
Dandurand Group
Montreal, QC
Full-time
Relevant du Président & Chef de l'exploitation, vous serez amener à diriger l'organisation de la chaîne d'approvisionnement de bout en bout afin d'offrir un service client de premier ordre,…
Added 3 days ago
Directeur Croissance des Comptes clients-Director, Client Growth (70309772)
Sodexo Canada Ltd
Montreal, QC
$110,000 to $140,000 CAD / year
Full-time
Grow your career with a company that shares your passion! Sodexo has an exciting new opportunity to join as our next Director, Client Growth located in Toronto.
Added 3 days ago
NVP, Client Management
People Corporation
Winnipeg, MB · Toronto, ON · Burnaby, BC · Calgary, AB · MB - PC Kenaston - Wpg
Full-time
We are searching for a National Vice President, Client Operations to join our team.
Added 3 days ago
AVP, Program Management and Transformation
Sun Life
Toronto, ON · Sun Life Toronto One York
Full-time
Reporting to the Vice-President, HR Business Partner, Digital, Client Experience and Operations Transformation, the AVP, Program Management & Transformation is a senior leadership role…
Added 3 days ago
Vice President, Portfolio Analytics
The Citco Group Limited
Toronto, ON
Full-time
A challenging and exciting role in a rapidly growing industry, Portfolio Analytics services across a diverse client base spanning hedge funds, private markets and multi-asset strategies…
Added 3 days ago
AVP, Program Management and Transformation
Sun Life
Toronto, ON
Full-time
Reporting to the Vice-President, HR Business Partner, Digital, Client Experience and Operations Transformation, the AVP, Program Management & Transformation is a senior leadership role…
Added 3 days ago
Senior Vice President Operations
Confidential Jobs
Toronto, ON · Greater Toronto Area, Canada
$290,000 to $300,000 USD / year
Full-time
…This executive will be accountable for operational excellence, client satisfaction, workforce leadership, and financial performance while supporting continued growth and market…
Added 3 days ago
Vice President, Innovation & Offer Development (70309772)
Sodexo Canada Ltd
Toronto, ON
Full-time
The Vice-President, Innovation & Offer Development shapes Sodexo Canada’s food and FM services business for the future by translating client priorities, consumer expectations and market…
Added 4 days ago
Vice-President, Enterprise Media & Owned Channels
CIBC
Toronto, ON
Full-time
Reporting to the Senior Vice-President, Marketing, Personal and Business Banking, the Vice-President, Enterprise Media & Owned Channels is accountable for leading CIBC’s enterprise media…
Added 4 days ago
Vice-President, Digital Discoverability and Shopping
CIBC
Toronto, ON
Full-time
The Vice-President, Digital Discoverability and Shopping (Crew Lead) is a senior enterprise leadership role accountable for both the steady-state performance and the transformational agenda…
Added 4 days ago
Vice-President, Digital Discoverability and Shopping
CIBC
Toronto, ON
Full-time
The Vice-President, Digital Discoverability and Shopping (Crew Lead) is a senior enterprise leadership role accountable for both the steady-state performance and the transformational agenda…
Added 4 days ago
Vice-President, Enterprise Media & Owned Channels
CIBC
Toronto, ON
Full-time
Reporting to the Senior Vice-President, Marketing, Personal and Business Banking, the Vice-President, Enterprise Media & Owned Channels is accountable for leading CIBC’s enterprise media…
Added 4 days ago
VP, Quantitative Research (Public Affairs/Online Communities)
Ipsos in US
Toronto, ON
Full-time
As a Vice President, you will serve as a senior quantitative research leader and trusted advisor to clients. You will work with senior stakeholders to translate complex business challenges…
Added 4 days ago
VP, Quantitative Research (Public Affairs/Online Communities)
Ipsos
Toronto, ON
As a Vice President, you will serve as a senior quantitative research leader and trusted advisor to clients. You will work with senior stakeholders to translate complex business challenges…
Added 4 days ago
Senior Vice President, Head of Facultative - Canada
Gallagher Re
Toronto, ON
$512,500 to $562,500 USD / year
Full-time
…landscape. Here, you’ll be part of a team that leverages world-class analytics and deep reinsurance expertise to deliver strategic advisory services and transactional excellence. Together,…
Added 4 days ago
Senior Vice President, Head of Facultative - Canada
Gallagher
Toronto, ON
Full-time
…landscape. Here, you’ll be part of a team that leverages world-class analytics and deep reinsurance expertise to deliver strategic advisory services and transactional excellence. Together,…
Added 5 days ago
VP, Marketing
BGIS
Markham, ON
Full-time
The Vice President, Marketing (North America) is accountable for defining and executing the organization’s enterprise-wide marketing strategy in alignment with corporate growth objectives,…

CIBC

Vice-President, Enterprise Media & Owned Channels

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 23, 2026
Education: Bachelor’s degree
Experience: 12–15+ years of progressive leadership in media, performance marketing, or integrated marketing, with significant experience leading large, multi-disciplinary teams.
Posting language: English
Posted: Sep 23, 2026

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Original job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Reporting to the Senior Vice-President, Marketing, Personal and Business Banking, the Vice-President, Enterprise Media & Owned Channels is accountable for leading CIBC’s enterprise media ecosystem across paid media, owned channels, and generative visibility. This role drives client acquisition, brand equity, digital adoption, and revenue growth across lines of business through enterprise media strategy, performance marketing, owned channel delivery, organic social leadership for Personal and Business Banking, and the development of modern agile marketing capabilities.

The Vice-President operates as Chapter Area Lead for Enterprise Media & Owned Channels within CIBC’s agile operating model, leading a chapter area of approximately 225 marketing professionals. The operating model reflects a deliberate two-speed structure: chapter members supporting Personal and Business Banking (PBB) are forward-deployed into PBB Crews and Squads, while non-PBB execution is delivered through dedicated Centres of Excellence (COEs) within the Chapter Area. This leader is accountable for chapter capability, craft excellence, career development, operating standards, and culture, while ensuring high-quality business delivery across both forward-deployed and centralized execution models.

CIBC employee experience principles:

Always professional… so our team members can excel and be their best professional self.
Radically simple… so our team members can focus on what they need to do and make an impact.
Genuinely caring… so our team members can feel valued for who they are and what they contribute.

CIBC leadership capabilities:

Envisions the future…to innovate purposefully to create new value and harness new capabilities in order to meet the evolving needs of our diverse stakeholders.
Inspires hearts and minds…to build an inclusive culture where we make bold choices, collaborate, and empower others to take chances and do what’s right for our stakeholders.
Drives action and impact, together…to align with urgency around what matters, making decisions with speed and always making a real difference.

What You’ll Be Doing

Serve as Chapter Area Lead for Enterprise Media & Owned Channels, accountable for the capability, craft, career development, and culture of approximately 225 media and owned channel professionals.
Forward-deploy chapter members into PBB Crews and Squads while maintaining dedicated COEs for non-PBB execution, balancing delivery commitments with chapter-level standards, talent development, and operational excellence.
Act as a change leader in CIBC’s agile operating model, guiding teams through agile ways of working and adapting media, owned channel, and discovery strategies into iterative, test-and-learn delivery models.
Define and continuously evolve the chapter resourcing model, determining the optimal blend of internal talent, agency partnerships, freelance or contingent support, offshore or nearshore capabilities, and AI-enabled solutions to deliver a scalable and flexible enterprise capability.
Develop and lead CIBC’s enterprise paid media strategy across digital and traditional channels, including paid search, paid social, programmatic display, video, audio, out-of-home, and broadcast.
Champion performance marketing to drive acquisition, digital sales, and measurable ROI through optimization, personalization, retargeting, and disciplined media investment allocation.
Oversee enterprise paid media investment allocation, agency relationships, platform partnerships, and trading partnerships to maximize reach, efficiency, and business outcomes, ensuring recommendations align with strategic priorities and are reviewed with business partners prior to execution.
Serve as a thought partner on the ad tech 3-year roadmap and act as a principal executive ambassador for key paid media agency and platform partners.
Own the enterprise strategy and delivery of marketing communications across CIBC’s owned digital properties, including CIBC.com, Online Banking, Mobile Banking, email, and SMS.
Develop and optimize omni-channel owned channel strategy with a focus on in-market digital optimization, on-site personalization, and journey-based client engagement.
Build and lead owned channel operations capabilities across Quality & Compliance, Data Operations, Audience Management, Journey Management, and Campaign Management, while maintaining central standards and enabling effective execution.
Partner with Digital Platforms leaders to optimize and scale the CRTeX operating model and serve as a thought partner on the martech 3-year roadmap.
Lead CIBC’s enterprise generative visibility strategy, establishing how the brand is discoverable, credible, and compelling across AI-powered search and answer environments, traditional and social search, online communities, creator-led ecosystems, and authoritative third-party sources.
Define and evolve the enterprise generative visibility framework, including strategic principles, content standards, technical requirements, and governance protocols.
Serve as CIBC’s internal subject matter authority on the evolving generative AI discovery landscape, translating market and platform developments into actionable enterprise strategy.
Own PBB organic social strategy across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X, driving brand awareness, community growth, audience engagement, and cultural relevance in close coordination with Corporate Social Media partners.
Own and evolve PBB creator and influencer strategy, establishing strong frameworks for selection, governance, measurement, regulatory compliance, and brand alignment.
Integrate organic social and creator strategies with paid and owned channel efforts to maximize total media impact.
Partner closely with Data & Analytics to translate measurement outputs into real-time optimization decisions across paid, owned, and generative visibility channels.
Embed a culture of continuous, data-driven optimization across squads, COEs, and chapter members, identifying opportunities to improve targeting, experience, messaging, content effectiveness, and business outcomes.
Partner with the Communications team to drive earned media integration, ensuring a connected paid, earned, and owned approach that maximizes reach, credibility, and business impact.
Develop and maintain productive relationships with senior bank leaders, strategic business units, lines of business, Digital, Technology, Data & Analytics, agencies, consultants, and external partners.
Manage significant enterprise media and owned channel budgets with clear ROI accountability and transparent reporting to senior leadership.
Contribute to the overall marketing strategy, annual planning process, and high-performance culture as a member of the Marketing Leadership Team.
Hire and develop top talent, align individuals to squad and COE needs, manage performance fairly and effectively, and foster a culture of diversity, fairness, inclusion, and collaboration.

What We’re Looking For

12–15+ years of progressive leadership in media, performance marketing, or integrated marketing, with significant experience leading large, multi-disciplinary teams.
7–10+ years leading large teams in complex enterprise environments.
Demonstrated enterprise-level expertise across the full media ecosystem, including paid media, owned digital channels, organic social, creator-led marketing, and generative visibility strategy.
Deep fluency in the generative AI discovery landscape, with a strong point of view on how brands can build visibility and authority across AI-powered discovery surfaces.
Proven experience in adjacent disciplines such as SEO, content strategy, digital PR, or earned media, providing a strong foundation for building generative visibility capability at enterprise scale.
Hands-on experience integrating marketing functions into an agile operating model, including squad structures, chapter leadership, forward deployment, and COE-based execution models.
Strong working knowledge of agile methodologies such as Scrum, Kanban, SAFe, or equivalent.
Expert knowledge of marketing technology platforms, including the Salesforce ecosystem and Adobe suite, with the ability to drive personalization, journey orchestration, campaign delivery, and measurement at scale.
Proven track record leading organic social strategy and building and scaling creator and influencer programs, including strong governance and regulatory compliance practices.
Demonstrated ability to apply data and analytics outputs for always-on optimization and translate measurement insights into real-time media and channel decisions.
Strong business and financial acumen, including understanding of sales, return on investment, enterprise value creation, and budget management.
Experience managing significant budgets and complex agency, vendor, and platform relationships.
Exceptional executive presence, with the ability to influence senior leaders, inspire large teams through ambiguity and change, and communicate with intelligence, courage, and balance.
Familiarity with financial services or other regulated industries is a strong asset.
Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA is an asset.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
Subject to program terms and conditions

What You Need To Know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Expected End Date

2026-12-02

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Integrated Marketing, Marketing Strategies

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More about this job

Responsibilities

Lead the enterprise media and owned-channel strategy, including paid media, digital properties, generative visibility, and Personal and Business Banking organic social and creator programs. Lead a chapter of approximately 225 professionals, oversee budgets and agency partnerships, and drive agile delivery, talent development, measurement, and optimization across business units.

Requirements

Requires 12–15+ years of progressive media, performance, or integrated marketing leadership, including 7–10+ years leading large teams in complex enterprises and experience with agile operating models. Candidates should bring expertise across paid and owned media, generative AI discovery, social and creator programs, marketing technology, analytics, budgets, and agency relationships; a bachelor’s degree in a related field is required, and an MBA is an asset.

Skills

Enterprise Media Strategy
Performance Marketing
Paid Media
Owned Digital Channels
Generative Visibility Strategy
Organic Social Media
Creator And Influencer Marketing
Agile Leadership
Marketing Technology
Personalization And Journey Orchestration
Data-Driven Optimization
Budget Management
Agency And Vendor Management
Executive Leadership
Regulatory Compliance
Integrated Marketing

Benefits

Competitive Compensation
Banking Benefits
Wellbeing Support
Employee And Family Assistance Programs
Social Recognition Program

Visa sponsorship

Not detected in the job text

Keywords

Paid Search
Paid Social
Programmatic Display
Video Advertising
Audio Advertising
Out-Of-Home Advertising
Broadcast
Performance Marketing
Generative AI Discovery
Search Engine Optimization
Digital Public Relations
Organic Social Media
Creator Marketing
Influencer Marketing
Salesforce
Adobe Suite
Marketing Technology
Personalization
Journey Orchestration
Campaign Management
Audience Management
Data Operations
Quality And Compliance
Scrum
Kanban
SAFe
Agile Operating Model
Centres Of Excellence
Return On Investment
Financial Services

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