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CONA Services

Director, Sales - FSOP

Toronto, ON, Canada

Pay: Reports to: Senior Director, Sales, FSOP Location: Anywhere in Canada Direct reports: National Account Executive and Account Executive Salary: The full base salary range for this position is from $151,200 - $170,000 annually.
Apply by: Oct 4, 2026
Posting language: English
Posted: Sep 21, 2026

Apply About employer

Applications open in a new tab.

Original job description

Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.

Proudly independent, we are a Canadian, family-owned business. Advancing a high-performing, collaborative and inclusive culture is at the core of our Vision to be the World’s Greatest Bottler, Built by the Best People, and you can help get us there.

We're excited you've taken the next step in your career journey! Please ensure you answer the application questions are answered and that you’ve spoken to your manager. Don't forget that this is a competition, so make sure your resume is up to date and that you're prepared for interviews as you move through the process.

Role Details

Reports to: Senior Director, Sales, FSOP Location: Anywhere in Canada Direct reports: National Account Executive and Account Executive Salary: The full base salary range for this position is from $151,200 - $170,000 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity. Posting End Date: September 25th 2026

About This Opportunity

Help shape the future of a large and dynamic national customer partnership!

At Coke Canada Bottling, we are accelerating toward an ambitious future. Through Accelerate 2030, we are evolving how we grow, serve our customers, and win together.

We are looking for a bold, commercially driven leader to shape the future of one of our largest national customer partnerships.

The Director, Sales Food Service On Premise is responsible for the development and execution of strategic sales plans and providing leadership to a team of Account Executives, specifically the Food Service on Premise (FSOP) channel. Insuring continuous understanding and growth to our Food service chain customers - bringing teams from across Coke Canada Bottling together to unlock sustainable, profitable growth.

This is a highly visible opportunity to influence decisions, accelerate innovation, and create meaningful value for our customer, consumers, brands, and business.

Responsibilities

Establish & implement long-term strategic vision for each customer to ensure maximum volume, profit, and value-added growth.
Build short- and long-term plans to realize full potential of partnership for the Coca-Cola Canada System by fully understanding each customer’s business needs, issues, and opportunities.
Collaborate with cross functional team to develop comprehensive customer plans.
Travel to customer required as per business needs
Collaborate with senior level buyers to build relationships and develop mutual strategic plans that grow the business.
Provide thought leadership in identifying incremental volume and growth opportunities and drive associated plans within the team.
Develop and tailor strategies to local markets and competitive conditions, leveraging customer and consumer insights, including utilization of category planning resources.
Influence management and operations partners to ensure consensus, and that actionable plans are developed and executed in a collaborative manner.
Champion continuous improvement by identifying and resolving opportunities for long-term sustainable/profitable growth.
Provide leadership and direction to the team and develop a strong talent pipeline.
Allocate resources in a manner to maximize returns across the country.

Qualifications

10+ years related sales experience.
5+ years of leadership experience in managing sales teams.
University degree or college diploma required - Marketing, Business Administration, or related field.
Proven expertise in developing vision, mobilizing resources, and executing to plan.
Collaborative mindset with excellent communication skills.
Experience with relationship management of senior executives.
Problem solver with strong project management skills from idea to execution.
Performance driven with ability to meet deadlines.
Strong influencing and persuasion skills.
Strong operational, commercial, and financial management experience to prioritize and allocate resources effectively.
Engaging leader, role model and experience developing a team.

Why work with us?

Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/

Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy.

Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email [email protected].

Important – please note

All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.

Apply About employer

More about this job

Responsibilities

The Director of Sales for FSOP is responsible for developing and executing strategic sales plans to drive sustainable and profitable growth within the Food Service on Premise channel. They will lead a team of Account Executives while collaborating with cross-functional partners to build and maintain strong relationships with national customers.

Requirements

Candidates must have at least 10 years of related sales experience and 5 years of leadership experience managing sales teams. A university degree or college diploma in Marketing, Business Administration, or a related field is required.

Skills

Strategic sales planning
Leadership
Relationship management
Project management
Communication skills
Problem solving
Financial management
Commercial acumen
Team development
Influencing
Persuasion
Category planning
Operational management
Strategic vision
Cross-functional collaboration

Benefits

Retirement and saving programs
Family and employee assistance program
Paid vacation
Floater days
On-the-job training
Professional development courses

Visa sponsorship

Not detected in the job text

Keywords

Sales
FSOP
Food Service
Strategic Planning
Account Management
Leadership
Business Development
National Accounts
Profitability
Category Planning
Cross-functional Collaboration
Project Management
Financial Management
Commercial Strategy
Talent Development
Market Analysis
Consumer Insights
Relationship Management
Bottling Industry
Coke Canada Bottling

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