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CONA Services

Manager, Sales Initiatives

Brampton, ON, Canada

The full base salary range for this position is from $108,000.00 - $120,000.00 annually.

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Job details

Pay: The full base salary range for this position is from $108,000.00 - $120,000.00 annually.
Apply by: Dec 1, 2026
Posting language: English
Posted: Nov 9, 2026

Original job description

Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.

Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.

Coke Canada supplies some of Canada’s favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.

Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World’s Greatest Bottler, Built by the Best People, and we’re looking for exceptional talent to help get us there.

For more information about Coke Canada Bottling and our products, visit cokecanada.com/our-product.

Role Details

Work Location – This is a hybrid role with preferred locations in Vancouver, Calgary, Brampton/GTA, or Montreal. We are also open to qualified candidates located elsewhere in Canada.
The full base salary range for this position is from $108,000.00 - $120,000.00 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
Initial Posting Close Date – November 30, 2026

About This Opportunity

The Sales Initiatives Manager will be an enabler of system-wide focus on exceeding our customers’ expectations, supported by eﬃcient & eﬀective sales operations. The role will collaborate with a broad range of subject matter experts within the organization. They will lead a team who will strategize, support and lead projects and improvement initiatives with a focus on both proﬁtable growth and operational eﬃciencies across customers.

Key stakeholders for this role include Field Sales Frontline, District Sales Managers, Field Sales Directors, Regional & National Sales, Commercial, Technology, Business Solutions, Business Transformation Oﬃce, and CONA.

Responsibilities

Sales Initiatives Manager will lead a team of Sales Specialists
Collaborate with key stakeholders to create, distribute, and track Targeted Sales Initiatives
Manage key business indicators of field performance and selling effectiveness; such as Strike Rate, Route Compliance, and Sales Initiative completion
Ensure business continuity and provide field sales support for our Sales Force Automation (SFA) sales software
Create and implement efficiency drivers and/or selling enablers, with a focus on digital ordering, image recognition, and predictive modeling
Lead or support the development of new projects related to improving business performance or Customer Experience; Including but not limited to Spring Mobile, PowerBI, Salient Dashboards, Execute Sell Hunt, Spark, AI Coaching, and other forward-looking technology

Qualifications

Bachelor’s Degree in Science or Business Admin (or equivalent)
Minimum 3+ years of customer management and sales account management/development experience
3+ years people leadership experience demonstrating ability to inspire and drive results as a team
3+ years of managing programs that have broad and signiﬁcant regional impact
Technically proﬁcient
Proﬁcient in the use of systems utilized by Coke Canada Field Sales (Spring, RFA Lite, Spark, ESH, PowerBI and Salient Dashboard)
Proﬁcient in Microsoft Oﬃce
Knowledge of training/change management, development design, implementation, and facilitation
Experience / comfort working with all levels within an organization up to and including executive leadership

Additional Requirements

Travel may be required up to 20% of time. Must have valid drivers’ license and vehicle.

Why work with us?

Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/

Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy.

Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email HR@cokecanada.com.

Important – please note

All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.

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More about this job

Responsibilities

The Sales Initiatives Manager leads a team to strategize and execute sales projects focused on profitable growth and operational efficiency. They collaborate with cross-functional stakeholders to manage field performance indicators and implement digital selling enablers.

Requirements

Candidates must possess a Bachelor's degree in Science or Business Administration and at least 3 years of experience in customer management and people leadership. Proficiency in sales software, Microsoft Office, and change management methodologies is required.

Skills

Customer management
Sales account management
People leadership
Project management
Sales force automation
Digital ordering
Image recognition
Predictive modeling
PowerBI
Change management
Strategic planning
Business performance analysis
Team development
Sales operations
Microsoft Office

Benefits

Retirement and saving programs
Family and employee assistance program
Paid vacation
Floater days
On-the-job training
Free courses

Visa sponsorship

Not detected in the job text

Keywords

Sales Initiatives
Bottling
Beverage Industry
Sales Operations
Business Transformation
SFA
Spring Mobile
PowerBI
Salient Dashboards
Execute Sell Hunt
Spark
AI Coaching
Predictive Modeling
Digital Ordering
Image Recognition
Change Management
Field Sales
Customer Experience
Strategic Planning
Operational Efficiency

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