Business Development Representative
- Kitchener, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
About the Opportunity
This role exists because Conexiom is scaling how it creates pipeline, and there's a set of large distributors and manufacturers we haven't broken into yet. You'll own outbound for a defined list of named accounts - deciding who to target, when, and with what message - and work shoulder-to-shoulder with Account Executives to turn that work into qualified meetings. You'll report to our Head of Demand Generation and sit at the intersection of Sales and Marketing, running account-based plays that span both teams; this cross-functional reach is a bigger part of the job here than at a typical BDR seat. In year one, success looks like a steady, repeatable cadence of accepted meetings, a core set of named accounts fully multithreaded, and a playbook of what's working - in messaging, sequencing, and signal-based timing - that becomes the template future BDRs run.
What You'll Do
- Owns outbound pipeline generation for a defined set of named accounts, prioritizing distributors above $1B and manufacturers above $10B in revenue, in partnership with Account Executives.
- Builds and runs account-based plays that multithread 3–7 stakeholders per account, from Director through C-level, across Customer Service, Sales Operations, Supply Chain, Finance/AP, and IT.
- Times outreach to real buying signals - ERP changes, acquisitions, new leadership, CSR hiring, growth announcements, and website engagement - instead of running generic cadences.
- Works every channel - phone, email, LinkedIn, personalized video, and event follow-up - with cold calling as a core, non-negotiable part of the role.
- Partners with Marketing on campaigns, events, webinars, and co-marketing for top-tier accounts, and follows up quickly while engagement is warm.
- Uses AI daily for account research, signal monitoring, list building, persona mapping, and first drafts, then adds judgment so every message reads as researched and human.
- Qualifies and hands off cleanly for fit, pain, priority, and buying power, booking meetings that Account Executives actually accept.
- Tests and shares what works - new messaging, sequences, and objection handling - feeding results back to the broader team.
- Keeps Salesforce clean and current, because the data entered is the data the team runs on.
- A proven track record of outbound success in a quota-carrying BDR, SDR, or similar role - meetings booked and pipeline sourced you can point to.
- Hands-on experience multithreading enterprise accounts through long, multi-stakeholder buying cycles.
- Working fluency with AI tools (ChatGPT or Claude) and prospecting platforms such as Clay, ZoomInfo, Apollo, or LinkedIn Sales Navigator.
- Confidence on the phone and the ability to write short, specific messages that senior buyers actually respond to.
- Grit and coachability - you treat a "no" as information, not a stop sign, and keep moving.
- Curiosity about how businesses operate and the ability to learn a technical product and market quickly.
- Exposure to manufacturing, distribution, supply chain, or ERP systems (e.g., Epicor P21).
Impactful Work
You won't be maintaining the status quo here. Conexiom is actively changing how manufacturers and distributors operate at scale - eliminating the manual, error-prone processes that slow businesses down and cost real money. The work you do has a direct line to outcomes customers can measure, and teams you'll never meet will work better because of it.
Real Growth, Not Just a Title
We're on a rapid growth trajectory, which means the opportunities you create here are yours to own. High performers don't wait for a seat at the table - they build one. If you're someone who runs toward complexity and wants your contributions to shape the direction of a scaling company, you'll find room to grow.
A Culture That Actually Includes You
Inclusive culture isn't a talking point for us - it's something we actively build. That means hiring for diverse perspectives, creating space for candid conversations, and holding ourselves accountable to an environment where different backgrounds and ways of thinking make the work better. We're not perfect, but we're committed.
Conexiom is an equal opportunity employer. We believe the best teams are built from diverse perspectives, backgrounds, and experiences - and we're committed to creating an environment where everyone can do their best work.
If you don't meet every qualification listed, apply anyway. We hire for skills, experiences, and accomplishments - not where you've been, but what you've done.
If you require accommodations at any point during the recruitment process, please reach out to our People team at hrrequests@conexiom.com. We're happy to help.
More about this job
Responsibilities
Generate outbound pipeline for named enterprise accounts by researching prospects, identifying buying signals, and running multichannel account-based outreach to engage multiple stakeholders. Qualify prospects and book accepted meetings for Account Executives, collaborate with Marketing, maintain accurate Salesforce records, and share effective messaging and prospecting practices.
Requirements
Candidates should have a proven record of quota-carrying BDR, SDR, or similar outbound success, including meetings booked and pipeline sourced, and experience multithreading enterprise accounts. They should be confident on the phone, write concise personalized messages, use AI and prospecting tools, and demonstrate grit, coachability, and curiosity; manufacturing, distribution, supply chain, or ERP exposure is a plus.
Skills
- Outbound Sales
- Pipeline Generation
- Account-Based Selling
- Enterprise Prospecting
- Multithreading
- Cold Calling
- Email Outreach
- LinkedIn Prospecting
- Sales Qualification
- Account Research
- AI Tools
- Salesforce
- Campaign Collaboration
- Objection Handling
- Written Communication
- Relationship Building
Visa sponsorship
Not detected in the job text
Categories
- Sales
- Marketing
- Technology
- Software
- Manufacturing
Keywords
- Intelligent Order Automation
- CoreAI
- Microsoft Azure
- SOC 2 Type II
- Business Development
- Outbound Pipeline Generation
- Named Accounts
- Account-Based Plays
- Enterprise Sales
- Multithreading
- Buying Signals
- Cold Calling
- Email Outreach
- Personalized Video
- Event Follow-Up
- ChatGPT
- Claude
- Clay
- ZoomInfo
- Apollo
- LinkedIn Sales Navigator
- Salesforce
- Account Executives
- Demand Generation
- Manufacturing
- Distribution
- Supply Chain
- ERP
- Epicor P21