Chief Financial Officer

Role Overview

We’re seeking a hands-on, strategic CFO to partner closely with the CEO in driving financial performance, capital strategy, and scalable growth across our North American business. This role blends high-level financial leadership with day-to-day execution in a fast-moving, product-oriented environment.

The CFO will oversee all financial functions across North America including accounting, FP&A, payroll, and acquisition support; while playing a key role in capital allocation, fundraising, and strategic transactions. This leader will also help evolve the finance function through systems, automation, and data-driven decision-making.

Key Responsibilities

Strategic Leadership & CEO Partnership

• Act as a trusted advisor and thought partner to the CEO on financial, strategic, and capital-related matters
• Translate company strategy into financial plans, forecasts, and KPIs
• Support decision-making on pricing, expansion, capital allocation, and investments
• Help drive company-wide accountability through data and performance metrics

Financial Planning & Analysis (FP&A)

• Own budgeting, forecasting, and long-range planning across North American operations
• Build and refine financial models across revenue streams and operating segments
• Deliver actionable insights on revenue, margins, and key business drivers
• Establish dashboards and reporting cadence for leadership and board-level visibility

Capital Strategy & Fundraising

• Support and lead fundraising initiatives, including debt and/or equity financing
• Manage relationships with lenders, investors, and financial partners
• Assist in optimizing capital structure and funding strategy to support growth
• Prepare materials for board, investors, and financing processes

M&A / Acquisition Support

• Support the CEO in evaluating acquisition opportunities, partnerships, and strategic investments
• Build financial models, valuations, and scenario analyses for potential transactions
• Lead or support financial due diligence, including quality of earnings and risk assessment
• Assist with deal structuring, financing considerations, and integration planning
• Help ensure smooth financial integration post-acquisition (systems, reporting, controls)

Accounting, Payroll & Financial Operations

• Oversee accounting, financial reporting, payroll, and month-end close processes
• Ensure accurate and timely payroll across US and Canadian employees, including compliance with applicable regulations
• Ensure compliance with North American financial, tax, and payroll requirements
• Maintain strong internal controls and audit readiness
• Optimize systems and workflows for efficiency and scalability

Cash Flow & Working Capital Management

• Manage cash flow, liquidity, and banking relationships
• Optimize working capital, including inventory and receivables/payables cycles
• Align financial strategy with operational realities of a product-based business

Operational Finance

• Partner with operations and commercial teams to improve margins and efficiency
• Analyze profitability across products, channels, and customer segments
• Support planning, forecasting, and vendor negotiations
• Drive cost discipline while enabling growth

Systems, Data & Finance Enablement

• Improve financial systems, reporting, and data infrastructure
• Support adoption of automation and emerging technologies
• Enhance visibility and speed of decision-making through better data integration
• Build scalable processes to support growth

Team Leadership

• Lead and develop a small but high-performing finance and payroll team
• Build scalable processes appropriate for a growing organization
• Foster a culture of ownership, clarity, and continuous improvement

Qualifications

Experience

• 10–15+ years in finance, with experience as a CFO, VP Finance, or Senior Finance leader
• Proven exposure to M&A, acquisitions, or strategic transactions
• Experience supporting or leading fundraising / financing activities
• Experience in product-based, distribution, or operationally complex businesses
• Experience operating across North America (including payroll, tax, and compliance considerations)
• Experience across both high-growth and more established environments preferred

Skills & Capabilities

• Strong financial modeling and analytical skills
• Experience supporting acquisition models, diligence, and integration processes
• Solid understanding of cross-border payroll and compliance
• Strong grasp of unit economics and business drivers
• Ability to operate both strategically and tactically
• Systems-oriented mindset (ERP, payroll, inventory, and reporting tools)

Leadership Style

• Direct, pragmatic, and solutions-oriented
• Low ego, high ownership, high agency
• Comfortable challenging assumptions and driving clarity
• Able to simplify complex financial concepts for non-financial stakeholders

What Success Looks Like

• Clear, reliable financial visibility across the business
• Successful support and execution of financing and acquisition initiatives
• Accurate, compliant, and efficient payroll operations across US and Canada
• Improved margins and disciplined cost structure
• Strong cash flow and working capital management
• Finance function that scales with growth without becoming bureaucratic
• CEO has a highly trusted partner for financial and strategic decisions