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Added 8 mins ago
R
Radio Producer (French Services) (On Site)
Radio-Canada
Rouyn-Noranda, QC
- Full-time
…drive-home show. In this role, you will report to the Senior Manager in…
Added 8 mins ago
A
Sr. Materials Innovation Manager – Advanced Concepts
ARC'TERYX
North Vancouver, BC
- Full-time
…in-house end-to-end capabilities in research, engineering, design, development, digital and validation allow us to innovate head-to-toe solutions that bring the coast mountain experience to…
Added 23 mins ago
IF
Digital Art Facilitator (Non-Profit)
Indigenous Friends Association
Canada
- $30 CAD / hour
- Full-time
…address specific challenges faced by Indigenous peoples in the digital era. From the IndigiTECH and IndigiTAL programs, which focus on equipping Indigenous youth with critical tech skills…
Added 23 mins ago
AE
Sr. Materials Innovation Manager – Advanced Concepts
Arc'teryx Equipment
North Vancouver, BC
- Full-time
…in-house end-to-end capabilities in research, engineering, design, development, digital and validation allow us to innovate head-to-toe solutions that bring the coast mountain experience to…
Added 23 mins ago
PM
Paid Social Manager
Publicis Media
Toronto, ON
- Full-time
Working under the direction of and in collaboration with the Social Media Director, the Social Media Manager leads a team in the conception and delivery of innovative, well-targeted,…
Added 24 mins ago
T
Personal Banking Associate
TD
Saskatoon, SK
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 24 mins ago
T
Personal Banking Associate
TD
Lethbridge, AB
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 24 mins ago
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Senior Account Manager, SEM
Monks
Toronto, ON
- Full-time
…goals. Your core responsibilities in this role include strategy development, tactical execution, and management of client…
Added 24 mins ago
M
Manager, Product Management - Media Solutions
Mastercard
Toronto, ON
- Full-time
…economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation,…
Added 24 mins ago
Senior Manager, Community Affairs - New Brunswick
Bell
Fredericton, NB
…future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every…
Added 38 mins ago
PG
Manager, Social
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
Working under the direction of and in collaboration with the Social Media Director, the Social Media Manager leads a team in the conception and delivery of innovative, well-targeted,…
Added 38 mins ago
VE
Proposal Procurement Lead (North America)
Veolia Environnement SA
Oakville, ON
- Full-time
…during the ambiguity bidding phase. Reporting to the Senior Manager - Proposal Procurement, North America this role serves as an agile Strategy Enabler to optimize cost-competitiveness and…
Added 38 mins ago
WO
Organizational Development Coordinator
William Osler Health System
Brampton, ON
- Contract
Reporting to the Manager, Organizational Development, the Organizational Development Coordinator is the first level point-of-contact in Organizational Development, receiving a variety of…
Added 38 mins ago
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Director, Energy Advisory
AECOM
Calgary, AB
- Full-time
Managing all aspects of proposal responses as Capture Manager, including: narrative development, coordinate across multiple teams to develop technical solutions, pricing, team definition,…
Added 39 mins ago
AC
Digital Experience Developer, Campaign Operations
Air Canada
Dorval, QC
- Full-time
We are looking for a Digital Experience Developer to join the Digital Production team and take ownership of the development and delivery of promotional digital experiences across email, web…
Added 53 mins ago
MC
Chef de l’engagement du client / Customer Engagement Manager
Merck Canada
Kirkland, QC
- Full-time
Adaptability, Agency Management, Brand Engagements, Brand Experience Design, Creative Campaign Development, Cross-Functional Project Management, Customer Engagement, Digital Marketing,…
Added 53 mins ago
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5726 - Assistant Store Manager FT
Lids
Sudbury, ON · Greater Sudbury, ON
- $20 USD / hour
- Full-time
Act as Manager on duty for any employee scheduling issues, customer complaints, etc. when Store Manager is not present.
Added 54 mins ago
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Lead Quality Assurance Developer
OpenText
Waterloo, ON
- Full-time
…issues, and contribute to projects that shape the future of digital…
Added 54 mins ago
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Sr. Software Developer
OpenText
Richmond Hill, ON
- Full-time
…issues, and contribute to projects that shape the future of digital…
Added 54 mins ago
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Vehicle Lot and Logistics Supervisor
EBlock
Oshawa, ON
- $65,000 to $75,000 CAD / year
- Full-time
…decisions. One hour you're reviewing SLA metrics with your Regional Manager; the next you're boosting a battery in a snowbank or getting a delivery out the door. If you know cars and love…
Added 54 mins ago
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Builder Project Sales Manager - Home Appliance / Single Family
LG Electronics
Toronto, ON
- Full-time
…monitors and laptops, to cutting-edge business solutions in IT, digital signage, and HVAC, we’re driven by one simple idea: to make Life…
Added 54 mins ago
Sr Service Specialist (Field Technician, Building Automation Systems), Ottawa ON
Siemens
Ottawa, ON
Work towards the project schedule and work package received from the supervisor and/or project manager and maintain regular communication on the status and execution of the projects…
Added 54 mins ago
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Personal Banking Associate Trainee - Mandarin or Cantonese Language Skills an Asset
TD
Vancouver, BC
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 1 hour ago
CI
Manager, Site Merchandising
Carters Inc.
Mississauga, ON
- Full-time
The Manager Site Merchandising is responsible for enhancing the online shopping experience to drive customer engagement, improve conversion rates, and optimize revenue across the company’s…
Added 1 hour ago
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Senior Account Manager
SoTalent
Toronto, ON
- Full-time
We are looking for a Key Account Manager to lead the development and execution of strategic business plans for major retail and commercial accounts. In this role, you will be responsible…

Confidential

Shopper Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: 3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Posting language: English
Posted: Oct 27, 2026

Original job description

About the Opportunity

Our client is seeking a strategic and results-oriented Shopper Marketing Manager to lead the development and execution of shopper marketing, retail activation, and channel marketing initiatives. This role will be responsible for translating brand objectives into impactful marketing programs that drive consumer engagement, customer activation, and business growth across multiple channels.

The ideal candidate brings a strong background in shopper marketing within a consumer products environment and has experience leveraging consumer insights, commercialization strategies, and cross-functional partnerships to drive results.

Key Responsibilities

Shopper Marketing Strategy

Develop and execute annual and quarterly shopper marketing plans aligned with business objectives and budget requirements.
Create insight-driven activation strategies that support brand growth and customer engagement.
Develop channel-specific marketing programs across retail, foodservice, and digital commerce channels.
Identify priority categories, key products, target shopper segments, and purchase occasions through consumer and market insights.
Align marketing initiatives with sales, distribution, profitability, and customer acquisition goals.
Build targeted strategies to support:
Distribution expansion
Product velocity growth
New customer acquisition
Repeat purchase and loyalty
Category and shelf-share protection

Commercialization & Product Launch Support

Maintain an integrated marketing calendar that supports promotions, customer programs, new product launches, and seasonal opportunities.
Support commercialization activities related to product launches, packaging updates, and go-to-market execution.
Partner with cross-functional teams to ensure timely and successful execution of marketing initiatives.

Business Analysis & Performance Management

Conduct pricing and promotional analyses, including competitor benchmarking and profitability assessments.
Measure the effectiveness of marketing investments and promotional programs.
Monitor market conditions, consumer trends, and competitive activity to identify opportunities and risks.
Recommend optimization strategies based on performance results and shopper insights.

Cross-Functional Collaboration

Partner closely with Sales, Finance, Supply Chain, Operations, and external agency partners.
Provide leadership and guidance on shopper marketing initiatives across the organization.
Support special projects and strategic business initiatives as needed.

Required Qualifications

Bachelor's degree in Marketing, Business, Commerce, or a related field.
3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Experience within Consumer Packaged Goods (CPG), Food & Beverage, or a related industry.
Proven experience supporting shopper marketing programs, product launches, promotional planning, pricing analysis, and market research initiatives.
Strong analytical and strategic thinking skills with the ability to translate insights into actionable business recommendations.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
Fluency in both English and Chinese (written and verbal) required.

Preferred Qualifications

MBA or other advanced business degree.
Experience utilizing ERP systems, business intelligence platforms, syndicated data sources, retailer reporting tools, and digital marketing platforms.
Strong project management experience with proven success leading cross-functional initiatives.

Compensation & Benefits

Competitive compensation and comprehensive benefits package offered. Additional details will be shared with qualified candidates during the interview process.

Confidential Search: To protect the confidentiality of our client, additional company information will be shared with candidates who are selected to move forward in the process.

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More about this job

Responsibilities

Develop and execute shopper marketing, retail activation, and channel marketing plans that support brand growth, customer engagement, product launches, and business objectives. Analyze promotional and pricing performance, use market and consumer insights to optimize programs, and collaborate with internal teams and external agencies to deliver initiatives.

Requirements

Requires a bachelor's degree in Marketing, Business, Commerce, or a related field, at least three years of relevant marketing or category experience, and experience in CPG, Food & Beverage, or a related industry. Candidates must have strong analytical, communication, and project management abilities, advanced Microsoft Office proficiency, and fluency in written and spoken English and Chinese; an MBA or other advanced business degree is preferred.

Skills

Shopper Marketing
Marketing Strategy
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Market Research
Business Analysis
Cross-Functional Collaboration
Project Management
Microsoft Excel
Microsoft PowerPoint
Stakeholder Management

Visa sponsorship

Not detected in the job text

Keywords

Shopper Marketing
Trade Marketing
Brand Marketing
Category Management
Consumer Packaged Goods
Food & Beverage
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Competitor Benchmarking
Profitability Assessment
Market Research
Syndicated Data
Retailer Reporting Tools
ERP Systems
Business Intelligence Platforms
Digital Marketing Platforms
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Cross-Functional Collaboration
Project Management
English
Chinese

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