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Added 6 mins ago
TU
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Proficient with Microsoft applications, including Word, Excel, and PowerPoint.
Added 22 mins ago
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Confidential

Shopper Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: 3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Posting language: English
Posted: Oct 27, 2026

Original job description

About the Opportunity

Our client is seeking a strategic and results-oriented Shopper Marketing Manager to lead the development and execution of shopper marketing, retail activation, and channel marketing initiatives. This role will be responsible for translating brand objectives into impactful marketing programs that drive consumer engagement, customer activation, and business growth across multiple channels.

The ideal candidate brings a strong background in shopper marketing within a consumer products environment and has experience leveraging consumer insights, commercialization strategies, and cross-functional partnerships to drive results.

Key Responsibilities

Shopper Marketing Strategy

Develop and execute annual and quarterly shopper marketing plans aligned with business objectives and budget requirements.
Create insight-driven activation strategies that support brand growth and customer engagement.
Develop channel-specific marketing programs across retail, foodservice, and digital commerce channels.
Identify priority categories, key products, target shopper segments, and purchase occasions through consumer and market insights.
Align marketing initiatives with sales, distribution, profitability, and customer acquisition goals.
Build targeted strategies to support:
Distribution expansion
Product velocity growth
New customer acquisition
Repeat purchase and loyalty
Category and shelf-share protection

Commercialization & Product Launch Support

Maintain an integrated marketing calendar that supports promotions, customer programs, new product launches, and seasonal opportunities.
Support commercialization activities related to product launches, packaging updates, and go-to-market execution.
Partner with cross-functional teams to ensure timely and successful execution of marketing initiatives.

Business Analysis & Performance Management

Conduct pricing and promotional analyses, including competitor benchmarking and profitability assessments.
Measure the effectiveness of marketing investments and promotional programs.
Monitor market conditions, consumer trends, and competitive activity to identify opportunities and risks.
Recommend optimization strategies based on performance results and shopper insights.

Cross-Functional Collaboration

Partner closely with Sales, Finance, Supply Chain, Operations, and external agency partners.
Provide leadership and guidance on shopper marketing initiatives across the organization.
Support special projects and strategic business initiatives as needed.

Required Qualifications

Bachelor's degree in Marketing, Business, Commerce, or a related field.
3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Experience within Consumer Packaged Goods (CPG), Food & Beverage, or a related industry.
Proven experience supporting shopper marketing programs, product launches, promotional planning, pricing analysis, and market research initiatives.
Strong analytical and strategic thinking skills with the ability to translate insights into actionable business recommendations.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
Fluency in both English and Chinese (written and verbal) required.

Preferred Qualifications

MBA or other advanced business degree.
Experience utilizing ERP systems, business intelligence platforms, syndicated data sources, retailer reporting tools, and digital marketing platforms.
Strong project management experience with proven success leading cross-functional initiatives.

Compensation & Benefits

Competitive compensation and comprehensive benefits package offered. Additional details will be shared with qualified candidates during the interview process.

Confidential Search: To protect the confidentiality of our client, additional company information will be shared with candidates who are selected to move forward in the process.

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More about this job

Responsibilities

Develop and execute shopper marketing, retail activation, and channel marketing plans that support brand growth, customer engagement, product launches, and business objectives. Analyze promotional and pricing performance, use market and consumer insights to optimize programs, and collaborate with internal teams and external agencies to deliver initiatives.

Requirements

Requires a bachelor's degree in Marketing, Business, Commerce, or a related field, at least three years of relevant marketing or category experience, and experience in CPG, Food & Beverage, or a related industry. Candidates must have strong analytical, communication, and project management abilities, advanced Microsoft Office proficiency, and fluency in written and spoken English and Chinese; an MBA or other advanced business degree is preferred.

Skills

Shopper Marketing
Marketing Strategy
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Market Research
Business Analysis
Cross-Functional Collaboration
Project Management
Microsoft Excel
Microsoft PowerPoint
Stakeholder Management

Visa sponsorship

Not detected in the job text

Keywords

Shopper Marketing
Trade Marketing
Brand Marketing
Category Management
Consumer Packaged Goods
Food & Beverage
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Competitor Benchmarking
Profitability Assessment
Market Research
Syndicated Data
Retailer Reporting Tools
ERP Systems
Business Intelligence Platforms
Digital Marketing Platforms
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Cross-Functional Collaboration
Project Management
English
Chinese

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