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Added 5 mins ago
PG
Senior Manager Agile Program Management
Publicis Groupe Holdings B.V
Calgary, AB
- Full-time
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their…
Added 5 mins ago
NC
Member Associate
Northern Credit Union
Chapleau, ON
- Full-time
…referring members to the appropriate sales representative, partner, or alternative delivery…
Added 5 mins ago
NC
Member Associate
Northern Credit Union
Wawa, ON
- Full-time
…referring members to the appropriate sales representative, partner, or alternative delivery…
Added 5 mins ago
HG
DevOps Technical Lead
Hypertec Group
QC · Saint-Laurent, QC
- Full-time
…Center Construction, Health, Custom Manufacturing, and Solutions Partner - we help clients turn complex challenges into opportunities for sustainable growth. Trusted by leaders in AI,…
Added 5 mins ago
EC
Strategic Development Trainee
EMCO Corporation
Hamilton, ON
- Full-time
…perspectives, and ideas make us a stronger organization and better partner to our…
Added 21 mins ago
H
VP of Marketing
Haystack
Canada
- Full-time
Partner closely with sales, product, and customer teams to drive pipeline creation, conversion, and revenue impact
Added 21 mins ago
H
Sales Representative
Haystack
Canada
- Full-time
Negotiate partner agreements and collaborate across teams to ensure long-term partner success
Added 21 mins ago
IG
Senior Financial Analyst
Insight Global
Toronto, ON · North York, ON
- $90,000 to $100,000 CAD / year
- Full-time
The Contractor Services & Pro Finance team is a trusted strategic partner to the Pro business, providing the financial insight, planning, and decision support needed to drive sustainable…
Added 21 mins ago
Z
Red Team Engineer AND Penetration Tester
Zoho
Toronto, ON
- Contract
· Partner with application, infrastructure, cloud, and security teams to remediate identified vulnerabilities and validate fixes through retesting.
Added 21 mins ago
HA
Administrative Assistant
HR Associates
Toronto, ON
- $30 to $33 CAD / hour
- Temporary
Since 1996, HR Associates has been a trusted partner to public and broader public sector organizations across Ontario. We specialize in placing interim professionals and administrative…
Added 21 mins ago
CN
Administrative Office Assistant
Commissionaires Nova Scotia
Bedford, NS
- Full-time
A sought-after employer and community partner, we can help you achieve your goals through challenging work, professional development, and career advancement opportunities. We strive to…
Added 21 mins ago
Technician
Imperial Brady
Montreal, QC · Anjou, QC
We are a key distributor partner to many Canadian manufacturers, supporting long-standing relationships and ensuring the timely availability of high-quality products. Our Canadian customer…
Added 21 mins ago
W
Nuclear Engineer in Training
WSP
Tiverton, ON
- Full-time
As one of the world’s leading professional services firms, we partner with clients across transportation, infrastructure, environment, buildings, energy, water, mining and metals. We pair…
Added 21 mins ago
DC
SA25 Product Manager
Danaher Corporation
Burnaby, BC · CAN - Burnaby - Cytiva
- Full-time
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most…
Added 36 mins ago
Coordinator, Construction Services
Defence Construction Canada
NT · NWT, Yellowknife_, Northwest Territories
Build collaborative relationships across DCC, industry and Client-Partner organizations
Added 50 mins ago
NM
Equipment Detailer
Nelson Motors and Equipment
Estevan, SK
- Full-time
At Nelson Motors and Equipment, we're proud to be a trusted partner in our agricultural community. Our customers count on us for dependable service, expert support, and a shop experience…
Added 50 mins ago
CE
Soutien en service - Ingénieur de conception / In-Service Support - Design Engineer
Capgemini Engineering
Montreal, QC
- Full-time
Added 50 mins ago
CE
Soutien en service - Ingénieur de conception / In-Service Support - Design Engineer
Capgemini Engineering
Montreal, QC
- Full-time
…responsibilities while acting independently in a fast-paced partner/supplier team…
Added 50 mins ago
CE
Project manager - Aerospace
Capgemini Engineering
Montreal, QC
- Full-time
Partner with leadership teams to define and implement the annual learning and development roadmap for the Project Management community. Coordinate and manage training activities with…
Added 50 mins ago
CE
PLM Functional Analyst
Capgemini Engineering
Montreal, QC
- Full-time
Partner with business stakeholders to evaluate PLM capabilities, system integrations, current processes, and operational challenges while identifying opportunities for improvement.
Added 50 mins ago
CE
Air Systems Integrator
Capgemini Engineering
Montreal, QC
- $102,884 to $125,747 CAD / year
- Full-time
Added 50 mins ago
CE
PLM Functional Analyst
Capgemini Engineering
Montreal, QC
- Full-time
Partner with business stakeholders to evaluate PLM capabilities, system integrations, current processes, and operational challenges while identifying opportunities for improvement.
Added 50 mins ago
CE
Interiors Integrator Engineer (Hybrid: Mirabel, Quebec)
Capgemini Engineering
Montreal, QC
- Full-time
Added 50 mins ago
EC
Strategic Development Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
Hamilton, ON
- $50,000 to $55,000 CAD / year
- Full-time
…perspectives, and ideas make us a stronger organization and better partner to our…
Added 50 mins ago
CE
Avionics Integrator Engineer (Hybrid: Montreal, Quebec)
Capgemini Engineering
Montreal, QC
- Full-time

Confidential

Shopper Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: 3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Posting language: English
Posted: Oct 27, 2026

Original job description

About the Opportunity

Our client is seeking a strategic and results-oriented Shopper Marketing Manager to lead the development and execution of shopper marketing, retail activation, and channel marketing initiatives. This role will be responsible for translating brand objectives into impactful marketing programs that drive consumer engagement, customer activation, and business growth across multiple channels.

The ideal candidate brings a strong background in shopper marketing within a consumer products environment and has experience leveraging consumer insights, commercialization strategies, and cross-functional partnerships to drive results.

Key Responsibilities

Shopper Marketing Strategy

Develop and execute annual and quarterly shopper marketing plans aligned with business objectives and budget requirements.
Create insight-driven activation strategies that support brand growth and customer engagement.
Develop channel-specific marketing programs across retail, foodservice, and digital commerce channels.
Identify priority categories, key products, target shopper segments, and purchase occasions through consumer and market insights.
Align marketing initiatives with sales, distribution, profitability, and customer acquisition goals.
Build targeted strategies to support:
Distribution expansion
Product velocity growth
New customer acquisition
Repeat purchase and loyalty
Category and shelf-share protection

Commercialization & Product Launch Support

Maintain an integrated marketing calendar that supports promotions, customer programs, new product launches, and seasonal opportunities.
Support commercialization activities related to product launches, packaging updates, and go-to-market execution.
Partner with cross-functional teams to ensure timely and successful execution of marketing initiatives.

Business Analysis & Performance Management

Conduct pricing and promotional analyses, including competitor benchmarking and profitability assessments.
Measure the effectiveness of marketing investments and promotional programs.
Monitor market conditions, consumer trends, and competitive activity to identify opportunities and risks.
Recommend optimization strategies based on performance results and shopper insights.

Cross-Functional Collaboration

Partner closely with Sales, Finance, Supply Chain, Operations, and external agency partners.
Provide leadership and guidance on shopper marketing initiatives across the organization.
Support special projects and strategic business initiatives as needed.

Required Qualifications

Bachelor's degree in Marketing, Business, Commerce, or a related field.
3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Experience within Consumer Packaged Goods (CPG), Food & Beverage, or a related industry.
Proven experience supporting shopper marketing programs, product launches, promotional planning, pricing analysis, and market research initiatives.
Strong analytical and strategic thinking skills with the ability to translate insights into actionable business recommendations.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
Fluency in both English and Chinese (written and verbal) required.

Preferred Qualifications

MBA or other advanced business degree.
Experience utilizing ERP systems, business intelligence platforms, syndicated data sources, retailer reporting tools, and digital marketing platforms.
Strong project management experience with proven success leading cross-functional initiatives.

Compensation & Benefits

Competitive compensation and comprehensive benefits package offered. Additional details will be shared with qualified candidates during the interview process.

Confidential Search: To protect the confidentiality of our client, additional company information will be shared with candidates who are selected to move forward in the process.

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More about this job

Responsibilities

Develop and execute shopper marketing, retail activation, and channel marketing plans that support brand growth, customer engagement, product launches, and business objectives. Analyze promotional and pricing performance, use market and consumer insights to optimize programs, and collaborate with internal teams and external agencies to deliver initiatives.

Requirements

Requires a bachelor's degree in Marketing, Business, Commerce, or a related field, at least three years of relevant marketing or category experience, and experience in CPG, Food & Beverage, or a related industry. Candidates must have strong analytical, communication, and project management abilities, advanced Microsoft Office proficiency, and fluency in written and spoken English and Chinese; an MBA or other advanced business degree is preferred.

Skills

Shopper Marketing
Marketing Strategy
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Market Research
Business Analysis
Cross-Functional Collaboration
Project Management
Microsoft Excel
Microsoft PowerPoint
Stakeholder Management

Visa sponsorship

Not detected in the job text

Keywords

Shopper Marketing
Trade Marketing
Brand Marketing
Category Management
Consumer Packaged Goods
Food & Beverage
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Competitor Benchmarking
Profitability Assessment
Market Research
Syndicated Data
Retailer Reporting Tools
ERP Systems
Business Intelligence Platforms
Digital Marketing Platforms
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Cross-Functional Collaboration
Project Management
English
Chinese

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