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Added 11 mins ago
BW
Client Care Coordinator, Reproductive Mental Health - BC Women’s Hospital & Health Centre
BC Women's Hospital and Health Centre
Vancouver, BC
- Full-time
Reporting to the Program Manager or designate of the BC Women's Mental Health and Substance Use Program, the Client Care Coordinator provides clinical leadership and coordinates the…
Added 26 mins ago
TU
Programmer Analyst II
The University of British Columbia
Vancouver, BC
- $8,810.92 to $13,202.5 CAD / month
- Full-time
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and…
Added 26 mins ago
OH
Senior Product Manager
Ontario Health | Santé Ontario
ON · Ontario, Canada
- Full-time
The Senior Product Manager provides strategic leadership for the planning, development, and delivery of digital health products. The role is responsible for defining product vision and…
Added 26 mins ago
IH
Lead | Equitable People Practices
Interior Health Authority
Kelowna, BC
- Full-time
Supports the development and monitoring of metrics and indicators related to equitable workforce outcomes. Utilizes employee feedback, workforce data, staff engagement results, and research…
Added 26 mins ago
IH
Lead | Accessibility
Interior Health Authority
Kelowna, BC
- Full-time
Working in collaboration with the Business Partner, Diversity, Equity & Inclusion (DEI) and Lead, Equitable People Practices, this role leads the implementation and continuous improvement…
Added 26 mins ago
Operations Co-op (Hospitality)
Optima Living
Surrey, BC
Food shapes health, connection, and quality of life. You will support our Hospitality programs, a company-wide initiative focused on culturally responsive, evidence-informed dining…
Added 26 mins ago
CS
Program Manager, Data and Agri-food Standards/ Responsable de Programme, Normes Relatives aux Données et au Secteur Agroalimentaire
Canadian Standards Association
Calgary, AB · Ottawa, ON · Toronto, ON · Montreal, QC
- $116,230 to $152,555 CAD / year
- Full-time
CSA Group Standards Division has an opportunity for a Program Manager, Data and Agri-food, reporting to the Director, Data and Agri-food Standards. The Program Manager (PGM) is responsible…
Added 26 mins ago
CS
Project Manager - Information and Communications Technology/ Chef de Projet - Technologies de l'information et de la Communication
Canadian Standards Association
Calgary, AB · Ottawa, ON · Toronto, ON · Montreal, QC
- $88,260 to $100,000 CAD / year
- Full-time
As a Project Manager, the successful candidate will be responsible for the management of standards and business development activities within the ICT program. This includes:
Added 26 mins ago
CS
Manager, Strategic Initiatives - Energy Systems Standards (Petroleum & Natural Gas / Nuclear)
Canadian Standards Association
Calgary, AB
- $116,230 to $152,555 CAD / year
- Full-time
CSA Group has an immediate opportunity for a Manager, Strategic Initiatives (SIM) – Energy Systems Standards. Reporting to the Director, Energy Systems Standards, the SIM advances strategic…
Added 56 mins ago
PH
Data Lead, BC Health Workday
Provincial Health Services Authority
BC · British Columbia, Canada
- Full-time
Reporting to the Manager, Integrations Architecture, the Data Lead is responsible for facilitating the end-to-end data migration process for Workday implementations for the BC Health…
Added 56 mins ago
CC
Driver Merchandiser
Coca-Cola Canada Bottling Limited
North Sydney, NS
- Full-time
Reporting to the Warehouse Supervisor or Manager, Coke Canada Bottling Driver Merchandisers (or Bulk Drivers) are responsible for delivery of pre-ordered product to assigned accounts,…
Added 56 mins ago
TO
Temporary Operations Clerk (anticipated for up to 4 months)
Town of Whitby
Whitby, ON
- Full-time
…Area. Whitby is the second-largest municipality in the region and one of the fastest-growing communities in Canada. Located on Lake Ontario and only an hour east of Toronto, the population…
Added 56 mins ago
A
Technical Program Manager-II, GO-AI
Amazon
Vancouver, BC
- Full-time
As a Technical Program Manager on GO-AI's Technology & Development team, you will partner with product, science, software engineering, data engineering, operations, and other Amazon…
Added 56 mins ago
CC
Specialist, Corporate Security
Coca-Cola Canada Bottling Limited
Montreal, QC
- Full-time
The Security Specialist is primarily responsible for the maintenance and implementation of physical security programs and equipment of Coke Canada Bottling’s facilities. Located in Montreal…
Added 56 mins ago
B
Senior / Lead Product Manager - New Verticals
Baselane
Toronto, ON
- Full-time
We're looking for an entrepreneurial Product Manager to help us drive new areas of growth. You'll explore a new customer segment, deeply understand how they operate, uncover underserved…
Added 56 mins ago
GD
Growth Manager - Canadian Market
General Dynamics Land Systems–Canada
London, ON
- Full-time
We are looking for a passionate Canadian Market Growth Manager to lead market expansion; form strong relationships with senior government representatives; deliver innovative, differentiated…
Added 1 hour ago
UH
Financial Analyst II
University Health Network
Toronto, ON
- Full-time
The Cancer Clinical Research Unit has a mandate to lead and promote clinical research within the PMH Cancer Program through standardization of processes and encouraging a culture of…
Added 1 hour ago
UH
Clinical Research Analyst
University Health Network
Toronto, ON
- Contract
UHN is Canada’s #1 hospital and the world’s #1 publicly funded hospital. With 10 sites and more than 44,000 TeamUHN members, UHN consists of Toronto General Hospital, Toronto Western…
Added 1 hour ago
CU
Full Stack Web/Multimedia/Mobile Developer
Carleton University
Ottawa, ON
- Other
The incumbent works under the management of the Information Technology Officer, and receives direction from the Faculty of Science’s Manager, Administrative Services. As a…
Added 1 hour ago
J
Intermediate Recruiter - Edmonton
Jardeg
AB · Edmonton, AB
- Full-time
Based in our Edmonton office, reporting to the Talent Acquisition Manager, the Intermediate Recruiter, plays a strategic role in supporting Graham and its affiliated workforce partners by…
Added 1 hour ago
LM
Head of Department – Medical Biology Laboratory
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Laboratory Director and working closely with the two Assistant Managers, the successful candidate will be a hands-on manager, present on the shop floor and involved in…
Added 1 hour ago
P
Senior Analyst, Marketing Science
PHD
Toronto, ON
- Full-time
…Omnicom Media’s Offering. We Work To Connect The Media We Plan And Execute With Our Client’s Business Outcomes. Establishing That Relationship Requires Data-focused Capabilities Across 3…
Added 1 hour ago
LW
Compliance Officer
Leith Wheeler Investment Counsel Ltd. | Leith Wheeler Conseils en investissements
Vancouver, BC
- Full-time
Support the development of the firm’s business and perform other duties or special projects as assigned
Added 1 hour ago
PB
Manager, Product Development
Pacific Blue Cross
Burnaby, BC
- Full-time
We’re looking for an experienced Insurance Manager, Product Manager to take ownership of a portfolio of insurance products, with a focus on managing performance, identifying opportunities…
Added 1 hour ago
TU
Programmer Analyst II
The University of British Columbia
Vancouver, BC
- $8,810.92 to $13,202.5 CAD / month
- Full-time
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and…

Confidential

Shopper Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: 3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Posting language: English
Posted: Oct 27, 2026

Original job description

About the Opportunity

Our client is seeking a strategic and results-oriented Shopper Marketing Manager to lead the development and execution of shopper marketing, retail activation, and channel marketing initiatives. This role will be responsible for translating brand objectives into impactful marketing programs that drive consumer engagement, customer activation, and business growth across multiple channels.

The ideal candidate brings a strong background in shopper marketing within a consumer products environment and has experience leveraging consumer insights, commercialization strategies, and cross-functional partnerships to drive results.

Key Responsibilities

Shopper Marketing Strategy

Develop and execute annual and quarterly shopper marketing plans aligned with business objectives and budget requirements.
Create insight-driven activation strategies that support brand growth and customer engagement.
Develop channel-specific marketing programs across retail, foodservice, and digital commerce channels.
Identify priority categories, key products, target shopper segments, and purchase occasions through consumer and market insights.
Align marketing initiatives with sales, distribution, profitability, and customer acquisition goals.
Build targeted strategies to support:
Distribution expansion
Product velocity growth
New customer acquisition
Repeat purchase and loyalty
Category and shelf-share protection

Commercialization & Product Launch Support

Maintain an integrated marketing calendar that supports promotions, customer programs, new product launches, and seasonal opportunities.
Support commercialization activities related to product launches, packaging updates, and go-to-market execution.
Partner with cross-functional teams to ensure timely and successful execution of marketing initiatives.

Business Analysis & Performance Management

Conduct pricing and promotional analyses, including competitor benchmarking and profitability assessments.
Measure the effectiveness of marketing investments and promotional programs.
Monitor market conditions, consumer trends, and competitive activity to identify opportunities and risks.
Recommend optimization strategies based on performance results and shopper insights.

Cross-Functional Collaboration

Partner closely with Sales, Finance, Supply Chain, Operations, and external agency partners.
Provide leadership and guidance on shopper marketing initiatives across the organization.
Support special projects and strategic business initiatives as needed.

Required Qualifications

Bachelor's degree in Marketing, Business, Commerce, or a related field.
3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Experience within Consumer Packaged Goods (CPG), Food & Beverage, or a related industry.
Proven experience supporting shopper marketing programs, product launches, promotional planning, pricing analysis, and market research initiatives.
Strong analytical and strategic thinking skills with the ability to translate insights into actionable business recommendations.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
Fluency in both English and Chinese (written and verbal) required.

Preferred Qualifications

MBA or other advanced business degree.
Experience utilizing ERP systems, business intelligence platforms, syndicated data sources, retailer reporting tools, and digital marketing platforms.
Strong project management experience with proven success leading cross-functional initiatives.

Compensation & Benefits

Competitive compensation and comprehensive benefits package offered. Additional details will be shared with qualified candidates during the interview process.

Confidential Search: To protect the confidentiality of our client, additional company information will be shared with candidates who are selected to move forward in the process.

Apply About employer

More about this job

Responsibilities

Develop and execute shopper marketing, retail activation, and channel marketing plans that support brand growth, customer engagement, product launches, and business objectives. Analyze promotional and pricing performance, use market and consumer insights to optimize programs, and collaborate with internal teams and external agencies to deliver initiatives.

Requirements

Requires a bachelor's degree in Marketing, Business, Commerce, or a related field, at least three years of relevant marketing or category experience, and experience in CPG, Food & Beverage, or a related industry. Candidates must have strong analytical, communication, and project management abilities, advanced Microsoft Office proficiency, and fluency in written and spoken English and Chinese; an MBA or other advanced business degree is preferred.

Skills

Shopper Marketing
Marketing Strategy
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Market Research
Business Analysis
Cross-Functional Collaboration
Project Management
Microsoft Excel
Microsoft PowerPoint
Stakeholder Management

Visa sponsorship

Not detected in the job text

Keywords

Shopper Marketing
Trade Marketing
Brand Marketing
Category Management
Consumer Packaged Goods
Food & Beverage
Retail Activation
Channel Marketing
Consumer Insights
Commercialization
Product Launches
Promotional Planning
Pricing Analysis
Competitor Benchmarking
Profitability Assessment
Market Research
Syndicated Data
Retailer Reporting Tools
ERP Systems
Business Intelligence Platforms
Digital Marketing Platforms
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Cross-Functional Collaboration
Project Management
English
Chinese

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