Head of Sales

Head of Sales

Location: Markham, Ontario, Canada

Employment Type: Full-Time, Permanent

Work Modality: 4 days onsite, 1 remote

The Head of Sales will provide strategic leadership to the sales team and work closely with key retail partners, distributors, builders, and other business partners to identify growth opportunities and expand market presence. The role will also collaborate closely with Product Management, Marketing, Supply Chain, Finance, and other internal teams to ensure effective execution of sales plans and achievement of business objectives.

Essential Job Responsibilities

Sales Strategy & Business Growth

• Develop and execute annual and long-term sales strategies aligned with the company’s overall business objectives.
• Lead the achievement of sales, revenue, profitability, and market growth targets across key accounts and sales channels.
• Identify new business opportunities, customers, channels, and markets to support continued growth of the business in Canada.

Customer & Business Development

• Lead the development and execution of customer business plans to achieve profitable sales growth and strengthen the company’s market presence across Canada.
• Provide strategic direction and oversight for key accounts, ensuring strong customer relationships and effective execution of agreed business plans.
• Identify and develop new customers and business opportunities to support sustainable growth.
• Establish and maintain relationships with senior decision-makers at key customers and

Profitability & Commercial Management

• Drive profitable sales growth by balancing revenue objectives with gross margin and overall business profitability.
• Provide strategic direction on pricing, promotions, sales programs, and customer investments.
• Monitor account and channel performance and take corrective actions where required.
• Partner with Finance and other internal stakeholders to review sales performance, margins,

Sales Team Leadership

• Lead, coach, and develop the sales team to achieve individual and overall business objectives.
• Establish clear sales targets, priorities, and performance expectations for the team.
• Regularly review sales performance, account plans, pipeline, forecasts, and business opportunities.
• Build a high-performance sales culture focused on accountability, collaboration, customer partnerships, and results.

Cross-Functional Collaboration

• Partner closely with Product Management, Marketing, Supply Chain, Finance, Operations, and other teams to align sales strategies with product, inventory, pricing, promotional, and operational plans.
• Communicate customer and market insights internally to support product planning and business decisions.
• Coordinate with internal teams to resolve customer issues and ensure a high level of customer satisfaction.
• Represent the Sales function in business planning, forecasting, and other cross-functional initiatives.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field; MBA is an asset.
• 10+ years of progressive sales experience, preferably within home appliances, consumer electronics, consumer durables, or a related industry.
• At least five years of direct sales team leadership experience, with accountability for national sales targets, commercial performance, and team development.
• Demonstrated ability to build disciplined sales processes, improve forecast reliability, and manage promotional and customer investments in a multi-channel business.
• Proven experience leading and developing a sales team and managing a complex national or multi-channel sales organization.
• Demonstrated track record of achieving significant revenue growth and profitability targets.
• Strong understanding of the Canadian retail and distribution landscape; experience working with major national and regional retailers is strongly preferred.
• Strong commercial and financial acumen, including experience with pricing, margin management, forecasting, budgeting, and promotional programs.
• Strong negotiation, strategic planning, analytical, and problem-solving skills.
• Strong communication, presentation, and influencing skills.
• Proficiency with Microsoft Office and CRM/sales management systems.

Feature Benefits

• Insurance package and more.

The compensation for this role is expected to be between $150K to 160K CAD per year. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Diversity & Inclusion

We are an Equal Opportunity Employer dedicated to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without discrimination based on protected grounds under applicable human rights legislation. Accommodations are available upon request for candidates participating in all stages of the hiring process.

Confidential due to business strategy

This opportunity is being managed confidentially as part of the company's hiring strategy. Additional details will be shared with shortlisted candidates during the recruitment process.

Confidential / organizational reasons

This search is being conducted on a confidential basis due to internal organizational considerations. Complete information about the company and the role will be provided to candidates who advance in the selection process