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Cooper Equipment Rentals Limited

Rental Representative

Langley (District), BC, Canada

$50,000.00 - $60,000.00 Annually · Full-time

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Job details

Pay: $50,000.00 - $60,000.00 Annually
Job type: Full-time
Posting language: English
Posted: Nov 9, 2026

Original job description

Job Summary: We are seeking a driven and competitive Outside Sales Representative to join our team. The ideal candidate thrives on prospecting, building relationships, and closing deals. This role is focused on hunting for new business opportunities while maintaining and growing existing accounts. Success in this position requires persistence, strong industry awareness, and a passion for helping contractors and businesses get the right rental equipment when they need it most.

What You’ll Be Doing

Duties and Responsibilities:

Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
Consistently generate qualified leads, build a strong pipeline, and close new rental business.
Develop and maintain long-term relationships with contractors, project managers, and decision-makers.
Meet and exceed monthly, quarterly, and annual sales targets.
Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
Negotiate rental agreements and pricing with confidence and professionalism.
Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
Accurately track activities, opportunities, and customer interactions in the CRM system.
Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
Provide exceptional customer service and support to ensure client satisfaction and long-term relationships.
Analyze customer needs and requirements, and present customers with equipment rental solutions.

What You’ll Bring to the Team

Qualifications and Requirements:

Valid Class 5 driver’s license with a clean or satisfactory driver’s abstract (no more than three demerit points). You will be required to provide a copy of your updated driver’s abstract upon request.
Minimum Grade 12 diploma or equivalent. Bachelor’s degree in a related field is an asset but is not required.
Proven success in B2B Outside Sales with a hunter mindset - experience in the construction equipment rental industry or a related field is a strong asset.
Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset.
Product knowledge of a diverse range of construction equipment is an asset.
Demonstrated track record of exceeding sales targets and consistently growing a territory.
Excellent communication, negotiation, and relationship-building skills; able to interact professionally with customers (at all levels), as well as with your teammates.
Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
Strong organizational and time-management skills; able to manage multiple priorities independently.
Proficiency in Microsoft Office and CRM platforms; familiarity with SRM software is a plus.
Team-player, with the ability to interact with both customers and colleagues in a professional manner.

#SJ1

Want to learn more about career opportunities at Cooper Equipment Rentals? Visit our Careers page to view Day in the Life videos cooperequipment.ca/careers.

At Cooper Equipment Rentals, we believe our people are our greatest strength. We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed. If you require an accommodation at any stage of the recruitment process, please let us know. We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment.

Pay Range:

$50,000.00 - $60,000.00 Annually

Location:

20112 Logan Avenue
Langley, BC V3A 4L6


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More about this job

Responsibilities

The Rental Representative is responsible for proactively identifying and pursuing new sales opportunities through cold calling, site visits, and networking. They will manage client relationships, negotiate rental agreements, and ensure sales targets are met while providing exceptional customer service.

Requirements

Candidates must possess a valid Class 5 driver's license and a minimum of a Grade 12 diploma. Proven experience in B2B outside sales, preferably within the construction equipment rental industry, is required along with strong communication and organizational skills.

Skills

B2B Sales
Cold calling
Lead generation
Relationship building
Negotiation
Construction equipment knowledge
CRM software
Time management
Territory management
Customer service
Communication skills
Sales target achievement
Market analysis
Networking
Microsoft Office

Visa sponsorship

Not detected in the job text

Keywords

Outside Sales
B2B
Construction Equipment
Rental Industry
Cold Calling
Lead Generation
CRM
Sales Targets
Negotiation
Territory Management
Client Relations
Site Visits
Networking
Microsoft Office
Equipment Rental
Market Trends
Account Management
Field Sales

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