Multimedia Specialist

POSITION:  Multimedia Specialist

DEPARTMENT:  Communications

REPORTS TO: Communications & Marketing Manager

SALARY RANGE: $60,000-$70,000

Position Overview:

The Multimedia Specialist is a key contributor to our association’s communication and marketing initiatives, which aim to engage our members and influence key stakeholders and media partners. This role requires expertise in developing multimedia strategies and entails close collaboration with the Communications team and other departments to design, implement, and monitor effective campaigns. The Multimedia Specialist will apply practical skills to create engaging, informative content that resonates with our diverse audiences.

Key Responsibilities:

• Contribute to the creation, implementation, and evaluation of a comprehensive marketing and communications plan to enhance the association’s reputation and image within the real estate community and among stakeholders
• Develop, maintain, and enforce brand style guides to ensure consistency across all multimedia and marketing materials
• Manage multiple projects simultaneously, meeting deadlines while maintaining high standards; use project management tools to track progress and communicate updates to stakeholders
• Collaborate with subject matter experts and internal stakeholders to develop compelling scripts, storylines, and creative concepts that translate complex information into engaging multimedia content
• Film, edit, and produce high-quality video content, including event recaps, and informational and promotional videos
• Capture and edit professional event photographs for use in various marketing materials, ensuring high visual quality and creative storytelling
• Create and design visuals for digital and print media, ensuring alignment with brand guidelines
• Develop dynamic animations and motion graphics for video content to enhance viewer engagement
• Maintain and manage a digital asset management system, ensuring assets are properly tagged, archived, and accessible to relevant team members
• Enhance the association’s website appeal and functionality, ensuring accuracy, visual appeal, and SEO best practices
• Create and schedule engaging content across social media platforms, monitor performance metrics, and adjust strategies to increase reach and engagement
• Track, analyze, and report on the performance of multimedia content using analytics tools, providing insights and recommendations for continuous improvement
• Maintain, operate, and troubleshoot multimedia equipment, including cameras, lighting, audio equipment, and editing hardware/software, to ensure readiness for productions
• Ensure all digital content meets accessibility standards and complies with copyright and licensing regulations
• Collaborate with cross-functional teams to conceptualize and execute multimedia projects, including advertisements, promotional materials, and presentations
• Additional Duties: Perform other related tasks as assigned

Qualifications:

• Strong portfolio demonstrating proficiency across graphic design, video production, photography, and motion graphics
• Bachelor's degree in Graphic Design, Multimedia Arts, or a related field
• 3-5+ years of professional experience in a multimedia design role; experience in the real estate industry or non-profit membership associations is an asset
• Demonstrated experience in end-to-end video production, including pre-production concept development, scriptwriting, storyboarding, filming, post-production editing, and distribution
• Proficient in professional photography, including camera operation, composition, lighting, and post-production editing
• Proficient with Adobe Creative Suite (Photoshop, Illustrator, After Effects, and Premiere Pro), Asana, Hootsuite, and Meta Business, and Microsoft 365
• Experience with CMS platforms and a solid understanding of SEO best practices, web accessibility standards, copyright laws, and digital asset licensing 
• Familiarity with analytics tools 
• Excellent communication skills and a collaborative approach to working within a team environment
• Highly professional, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Willingness and availability to travel occasionally for meetings, conferences, and events as required

Working with Cornerstone:

• Monday to Friday from 8:30 AM to 4:30 PM (some additional hours for events/meetings)
• Competitive compensation, with annual performance and salary reviews
• RRSP matching and a robust group health benefits plan
• Professional development and training opportunities
• Supportive team environment
• Four office locations (Hamilton, Kitchener, Mississauga, Norfolk County) with free on-site parking 

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties to meet the ongoing needs of the association.