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Cornerstone Building Brands

Outside Sales Representative

St. John's, NL, Canada
Greater St. John's Metropolitan Area, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 4, 2027
Posting language: English
Posted: Oct 6, 2026

Original job description

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America. Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at http://cornerstonebuildingbrands.com.

Mitten is the original Canadian manufacturer and market leader of vinyl siding. Our continued focus on operational excellence has set the industry benchmark for service, quality, performance and design, backed by the best in class lifetime warranty. As a coast to coast distributor of premium exterior building products we are the link between architects, builders and installers providing an endless variety of business and design solutions. As part of the Cornerstone Building Brands family, we are the largest manufacturer of exterior building products in North America. Our Canadian made vinyl siding has the largest and boldest colour palette in the industry and our colour matched aluminum, shake, stone, and accessories provide the perfect complements and finishing touches to any project. Our products maximize curb appeal and benefit installers by minimizing labour requirements.

Job Description

Position Summary

The Outside Sales Representative (OSR) is responsible for driving profitable sales growth by creating demand, identifying new business opportunities, expanding market share, increasing share of wallet, strengthening strategic customer relationships, and growing adoption across the product portfolio. As the face of the organization in the field, the OSR develops a deep understanding of customer needs and provides value-driven solutions that create growth opportunities for both the customer and the business.

This role balances new business development with strategic account expansion, cross-selling complementary products, and long-term territory development. Success requires strong business development skills, a customer-first mindset, commercial acumen, strategic thinking, disciplined sales execution, and the ability to consistently achieve sales objectives while representing the company’s values and brand in the marketplace.

KEY OBJECTIVES AND RESPONSIBILITIES

Primary outcomes: The OSR is accountable for profitable sales growth, customer and market expansion and disciplined territory and opportunity management.

Profitable Sales Growth

Consistently achieve or exceed sales targets through new business acquisition, growth of existing accounts, increased product penetration, and a strategic product mix that supports sustainable, profitable territory growth.

Business Development & Demand Creation

Proactively prospect and create demand through lead generation, networking, referrals, industry events, customer outreach, and other business development activities. Qualify, develop, and close new business opportunities.

Customer & Account Growth

Build trusted advisor relationships with existing and prospective customers, strengthen customer retention, generate referrals, and identify opportunities to increase share of wallet through cross-selling and expansion into additional product categories.

Territory Planning & Data-Driven Execution

Develop and execute territory and account growth strategies using sales KPIs, CRM insights, pipeline metrics, customer trends and, market and competitive data to prioritize activity, identify whitespace and growth opportunities.

Sales Process & Pipeline Management

Manage opportunities from prospecting through closing and follow-up. Maintain a healthy pipeline, advance opportunities strategically through sales stages, and ensure accurate CRM documentation, forecasting, and customer activity records.

Consultative Selling & Influence

Conduct persuasive customer discussions, presentations, and product demonstrations; uncover customer needs; clearly communicate value; handle objections; and negotiate pricing, terms, and commercial solutions within established guidelines, protecting margin and escalating exceptions appropriately

Commercial & Market Management

Apply knowledge of pricing, margin, profitability, product mix, customer economics, market conditions, and competitive activity to make sound commercial decisions. Monitor and communicate customer and market insights, risks, and emerging opportunities to support broader commercial planning.

Product & Industry Expertise

Maintain strong knowledge of company products, applications, value propositions, competitive offerings, and industry trends to recommend solutions that meet customer needs and expand product adoption.

Cross-Functional Collaboration & Customer Experience

Take ownership of customer issues by coordinating effectively with internal teams, setting clear expectations, and driving timely resolution. Partner cross-functionally to support customer opportunities, remove barriers, share field insights, and improve execution.

Professional Representation & Travel

Represent the company professionally throughout the assigned territory and at customer meetings, trade shows, industry events, and national meetings. Travel regularly within the assigned territory, including overnight travel as required.

Qualifications

Proven success in outside sales, business development, or account management, including prospecting, developing, and closing new business while growing existing customer relationships. Experience within building products, construction, manufacturing, distribution, or a related B2B industry is preferred.
Demonstrated ability to consistently achieve or exceed sales targets.
Experience developing and executing territory or account growth strategies.
Ability to interpret customer, sales, market, and competitive information to identify and prioritize growth opportunities.
Strong consultative selling, relationship-building, presentation, communication (both oral and written), negotiation, and influencing skills.
Demonstrated ability to work independently, prioritize activities, maintain strong follow-through, and effectively manage a geographic territory.
Proficiency with CRM systems, Microsoft Office, Teams, and other sales reporting or customer-management tools.
Bachelor’s degree in Business, Marketing, or related field is preferred but not required.
Valid driver’s license with a clean driving record and the ability to travel regularly within the assigned territory, including overnight travel as required.

COMPETENCIES

Cornerstone Building Brands (CBB) Values and Behaviors & Mindsets - Act consistently with CBB's Values (Safety, Integrity, & Inclusion) and Behaviors & Mindsets (Customer-Centricity, Interconnectedness, Continuous Improvement).
Resilient – Remains adaptable, persistent and composed through challenges and change.
Cross-Functional Collaboration – Builds strong partnerships and works effectively across teams.
Customer Focus – Understands customer needs and builds trusted, growth-oriented relationships.
Data-Driven Decision Making – Uses data and insights to prioritize opportunities and guide decisions.
Delivers Results – Demonstrates ownership, urgency and consistent follow-through.
Influences with Impact – Communicates persuasively to gain alignment and advance opportunities.
Commercial Acumen – Applies business, market and profitability knowledge to drive growth.
Product Knowledge – Applies strong product and industry knowledge to deliver customer solutions.
Sales Process – Executes disciplined prospecting, pipeline, forecasting and territory management.

Additional Information

Region: Newfoundland & Labrador (NL)

Mitten Inc. is also committed to providing an inclusive and barrier free recruitment and selection process. Applicants should advise Human Resources if they require any type of accommodation during the recruitment process

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More about this job

Responsibilities

Drive profitable territory growth by prospecting for new customers, expanding existing accounts, increasing product adoption, and achieving sales targets. Manage the sales pipeline and customer relationships, use market and CRM data to guide activity, negotiate commercial terms, and coordinate with internal teams to resolve customer needs.

Requirements

Candidates should have proven success in outside sales, business development, or account management, with experience prospecting, closing new business, growing accounts, and meeting sales targets. Building products or related B2B industry experience is preferred; a business, marketing, or related bachelor’s degree is preferred but not required, along with CRM proficiency, a valid driver’s license, and willingness to travel regularly.

Skills

Outside Sales
Business Development
Account Management
Prospecting
Consultative Selling
Relationship Building
Negotiation
Territory Planning
Pipeline Management
CRM Documentation
Sales Forecasting
Data-Driven Decision Making
Commercial Acumen
Product Knowledge
Cross-Functional Collaboration
Customer Issue Resolution

Visa sponsorship

Not detected in the job text

Keywords

Outside Sales
Business Development
Account Management
Building Products
Construction
Manufacturing
Wholesale Distribution
Territory Management
Lead Generation
Prospecting
CRM
Sales Pipeline
Sales Forecasting
Sales KPIs
Consultative Selling
Cross-Selling
Product Demonstrations
Pricing
Margin Management
Profitability
Market Analysis
Competitive Analysis
Microsoft Office
Microsoft Teams
Customer Retention
Negotiation
Trade Shows
Vinyl Siding
Exterior Building Products

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