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Added 8 mins ago
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Cossette Media

Manager, Search

Toronto, ON, Canada

For this role, you can expect a salary between $70,000-$80,000 annually, depending on experience. · Full-time

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Job details

Pay: For this role, you can expect a salary between $70,000-$80,000 annually, depending on experience.
Job type: Full-time
Apply by: Nov 28, 2026
Experience: Experience: 4+ years of hands-on experience managing campaigns on SEM platforms.
Posting language: English
Posted: Oct 29, 2026

Original job description

At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.

Transparency matters to us. For this role, you can expect a salary between $70,000-$80,000 annually, depending on experience. This is for a new vacancy.

your role

The ideal talent has significant experience managing paid search campaigns as well as expertise in paid advertising strategies, performance optimization and data analysis.

The talent will be responsible for developing, implementing and optimizing SEM campaigns to maximize performance and achieve performance goals set for different clients. In addition, they will be responsible for managing the Paid Search practice within the agency, ensuring the adoption and continuous improvement of best practices.

responsibilities:

Strategic Oversight: Oversee the development and execution of holistic paid search strategies (Google Ads, Microsoft Ads, Search Ads 360, ChatGPT ads) aligned with overarching business objectives.
Account Setup & QA: Establish rigorous quality assurance and campaign governance protocols to maintain operational rigor across the team, ensuring zero-error delivery.
Drive Business Outcomes: Translate high-caliber business reviews into testing & innovation frameworks that transform campaign performance and serve as case studies for future projects.
Thought Leadership: Create strategic POVs analyzing major search ecosystem shifts, AI advancements & integrations, performance anomalies, and upcoming tests/experiments.
Measurement & Bidding Evolution: Collaborate across teams to refine measurement (GA4) and bid strategy (VBB) methodologies and evolve SEM performance approach.
Standardize Best Practices: Build, codify, and document frameworks, operational processes, and playbooks to establish an internal knowledge hub and standardize SEM excellence across all client accounts.
Resource & Staffing Allocation: Manage staffing, account allocation, and prioritization across accounts, ensuring resource balance and seamless delivery against deadlines.
Talent Development: Cultivate a collaborative, inclusive, and growth-focused team culture that balances high performance with well-being. Support team growth by conducting regular evaluations, identifying knowledge gaps, and developing tailored upskilling roadmaps.

qualifications:

Experience: 4+ years of hands-on experience managing campaigns on SEM platforms.
Technical Knowledge: Mastery of Google Ads, Microsoft Ads, and SA360. Experience with ChatGPT Ads is a plus.
Advanced Measurement & Bidding: Proven track record implementing value-based bidding (VBB), conversion modeling, and modern tracking frameworks using Google Analytics 4 (GA4).
Analytical Problem-Solving: Superior analytical capabilities with an aptitude for turning quantitative data into executive-ready narratives and actionable business intelligence.
Communication & Coaching: Excellent written and oral communication skills, with the ability to present clear and compelling reports and recommendations to internal and external stakeholders. A didactic spirit and enjoy passing on your knowledge and skills to others.
Team Management: Demonstrated agility to prioritize and delegate across multiple accounts under tight deadlines, while simultaneously providing steady leadership.
Process & Documentation Skills: Demonstrated ability to build playbooks, workflows, and standardized processes that scale across multi-tier teams.
Certification: Google Search and SA360 Certifications required; Google Analytics 4 (GA4) and Microsoft Advertising certifications strongly preferred.

What’s In It For You

We Value The ‘whole You’

An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
Generous Vacation starting at 3 weeks + 1 extra week over the holidays
Agency summer days (exact policy differs per campus and agency)
Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

In-house learning & development sessions and annual career and growth conversations’
Access to internal network of opportunities across all agencies
Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
Maternity leave top up program.

Expiry Date Notice: This job description expires on (11/29/2026)

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette Media what it is - and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette Media, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Employee & Job Applicants Privacy Notice

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More about this job

Responsibilities

Lead paid search strategy and campaign execution across platforms, ensuring quality, performance optimization, effective measurement, and alignment with client business goals. Manage the agency’s paid search practice by developing standardized processes, allocating resources, guiding team development, and sharing strategic insights on search and AI developments.

Requirements

Requires at least four years of hands-on SEM campaign management experience, mastery of Google Ads, Microsoft Ads, and SA360, and demonstrated expertise in value-based bidding, conversion modeling, and GA4 measurement. Candidates should also bring strong analytical, communication, coaching, team leadership, and process-building skills; Google Search and SA360 certifications are required, while GA4 and Microsoft Advertising certifications are preferred.

Skills

Search Engine Marketing Strategy
Google Ads
Microsoft Ads
Search Ads 360
Campaign Quality Assurance
Performance Optimization
Value-Based Bidding
Conversion Modeling
Google Analytics 4
Data Analysis
Business Intelligence
Team Leadership
Talent Development
Resource Allocation
Process Documentation

Benefits

Hybrid Work Model
Flexible Hours
Work-From-Anywhere Policy For Short-Term Stays
Three Weeks Of Vacation
Additional Holiday Week
Agency Summer Days
Learning And Development
Career And Growth Conversations
Flexible Benefits
Wellness Spending Account
Mental Health Support
24/7 Access To Health Clinicians
Sick And Personal Absence Days
Maternity Leave Top-Up
Team Social Events

Visa sponsorship

Not detected in the job text

Keywords

Paid Search
Search Engine Marketing
Google Ads
Microsoft Ads
Search Ads 360
ChatGPT Ads
Google Analytics 4
Value-Based Bidding
Conversion Modeling
Campaign Governance
Quality Assurance
Performance Optimization
Measurement Frameworks
Business Reviews
Testing And Experimentation
Search Ecosystem
Artificial Intelligence
Strategic Planning
Data Analysis
Business Intelligence
Playbooks
Operational Processes
Resource Allocation
Team Management
Talent Development
Google Search Certification
SA360 Certification
GA4 Certification
Microsoft Advertising Certification

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