imagi(nation)
We’re bold, creative, pushing boundaries, sparking innovation and creating the extraordinary on the daily. Our entrepreneurial spirit and passion drives us to find new paths for some of the most recognized brands in the world. We act locally for global impact. We take risks. We empower. We go beyond.
To those who won’t settle for the expected - you’ve found your crew.
The
Group Business Director is a strategic force and relationship builder at the core of Cossette’s client leadership. They guide the success of major accounts by aligning bold creative ambition with sharp business strategy and anticipating what’s next. They don’t just support client growth, they shape it - turning insight into opportunity and complexity into clarity and building partnerships that last. They bring deep expertise in marketing, an instinct for innovation, and financial precision to every challenge. A true collaborator, they work hand-in-hand with Creative and Strategy leads to deliver work that pushes boundaries, drives results, and elevating the agency’s impact.
Transparency matters to us. For this role, you can expect a salary between $115,000- $125,000 annually, depending on experience.
Key Responsibilities:
- Client Leadership & Strategic Partnership: Act as a trusted advisor and innovation catalyst - building bold, future-focused client partnerships. Bring a 360° view of their clients’ business to the table, guiding high-impact conversations on brand transformation, AI adoption, and long-term growth. Build resilient partnerships rooted in trust, insight, and a shared drive for results.
- Strategic Vision & Innovation: Think beyond the brief. Decode cultural trends and market shifts to turn complex challenges into bold, future-ready strategies. As a key voice in strategic planning, this role aligns teams, shapes roadmaps, and fuels brand growth with insight-led, AI-enhanced solutions.
- Financial Performance & Accountability: Run a tight operation. Own forecasting, margin health, and resource planning across the portfolio. Spot risks early, act fast, and equip the team to stay on top of scope, profitability, and performance - all while delivering standout work.
- Organic Growth & Business Development: Grow from the inside out. Proactively convert growth opportunities - expanding scopes, deepening client partnerships, unlocking new revenue. Lead high-stakes pitches that showcase Cossette and Plus Company’s full creative and strategic firepower - positioning us as a partner in transformation.
- Innovation & Strategic Leadership: Lead with an entrepreneurial lens. Identify white space, pilot new models, and outmaneuver competitors. Champion operational improvements and tech-driven solutions - especially using AI - to boost speed, precision, and impact across the work.
- Leadership & Talent Development: Build leaders. Coach with purpose, model high standards, and create space for people to grow. Drive a culture of curiosity, collaboration, and accountability - ensuring your team evolves in step with clients, the agency, and the industry.
Skills & Qualifications:
- 8–15 years of experience in a similar leadership role within marketing, communications, or advertising.
- Proven expertise in strategic client management, financial oversight, business development, and talent coaching.
- Demonstrated success in building long-term, high-value client partnerships rooted in trust, innovation, and measurable business impact.
- Excellent communication, presentation, and negotiation skills, comfortable engaging senior client stakeholders.
- Strong business acumen with a consistent track record of driving account growth, profitability, and operational efficiency.
- Deep knowledge of marketing trends, brand strategy, industry dynamics, and emerging technologies.
- Strong collaborative mindset with experience aligning cross-functional teams to deliver integrated, high-impact work.
- Skilled at integrating AI and other advanced technologies to enhance client solutions and agency workflows.
- Understanding of ethical considerations, data privacy, and responsible AI use in marketing and business contexts.
- Exceptional leadership and mentoring abilities, with a passion for developing and retaining high-performing talent.
- Open to Alberta-based candidates
What’s In It For You
We Value The ‘Whole You’
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee and snack bars, dog friendly, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!
We are obsessed with learning and being better humans
- In-house learning and development sessions and annual career and growth conversations
- Access to internal network of opportunities across all agencies
- Internal EDI group(s), programs and initiatives across Plus Company and opportunities to be involved in employee resource group(s)
Check out our EDI report here to learn more about our work and commitment towards equity.
We invest in your health and wellness:
- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
- A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
- Maternity leave top up program.
Expiry Date Notice: This job description expires October 16, 2026
We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.
To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is - and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
By joining Cossette , you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
Employee & Job Applicants Privacy Notice
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