Social Media Lead

What you'll do

We are hiring a Social Media Lead to own CoVet's organic social presence, community engagement on social channels, and our ambassador programme. You will report to the Senior Community Manager and work alongside our Events Lead and Affiliate & Partnerships Lead.

This is a hands-on role for a social-first marketer who understands both brand and performance. You will build our voice on social, manage the conversation around our ads and posts, and grow a community of veterinary professionals who advocate for CoVet.

You will:

• own organic social strategy, calendar and publishing across LinkedIn, Instagram, Facebook, TikTok and other relevant channels
• create and commission social content, including short-form video, posts and carousels
• manage and respond to comments, messages and questions on organic posts and paid ads, quickly and on-brand
• grow and manage our ambassador programme, recruiting and supporting veterinary professionals who share their experience of CoVet
• support referral activity and turn community advocacy into measurable sign-ups
• monitor social listening, sentiment and competitor activity, and share insights with the wider team
• work with influencers and creators in the veterinary space
• report on social performance and what it contributes to growth

Cross-functional collaboration

This role will work closely with:

• Community and Events: to amplify events, community activity and customer moments
• Performance Marketing: to manage engagement on paid social and share what drives response
• Content and Design: to plan and produce social content and campaign assets
• Customer Success and Support: to route customer questions and spot stories worth sharing
• Product Marketing: to support launches and feature announcements on social
• Regional teams: to adapt social activity for priority markets

What success looks like

In this role, success means CoVet shows up on social as a trusted, active and responsive brand. It means faster, better engagement on our ads and posts, a growing ambassador community, and more sign-ups from advocacy and referral.

You should expect to be measured on engagement, response time, community and ambassador growth, referral and social-sourced sign-ups, and content quality.

Qualifications

We're looking for someone who is:

• an experienced social media manager or lead with a strong portfolio of brand channels
• skilled at community management and comfortable responding publicly on behalf of a brand
• a strong writer who can adapt tone for professional audiences
• experienced in creating short-form video and social-native content
• experienced in running ambassador, advocacy or creator programmes
• comfortable with social analytics and reporting on performance
• organised, responsive and comfortable managing high volumes of activity

Preferred experience

• B2B SaaS, healthtech, medtech or another professional community
• knowledge of, or experience in, the veterinary profession
• working alongside paid social teams
• running social across multiple markets or languages
• social listening and scheduling tools such as Sprout Social, Hootsuite or similar