Manager, Marketing & Delivery Insights

CPA Ontario is not like other organizations
We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.
 
Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.

About This Opportunity
As the Manager, Marketing Insights & Delivery, you'll play an important role in helping us better understand, connect with, and engage our audiences. Through thoughtful analysis, meaningful partnerships, and a passion for continuous learning, you'll help optimize marketing performance, grow post-certification learning opportunities, increase education enrollments, and strengthen member engagement.
 
In this role, you'll transform data into meaningful stories and actionable recommendations that guide strategic decisions across the organization. Working closely with colleagues across Marketing, Education, and other business areas, you'll leverage tools such as Databricks, Azure, and Power BI to uncover opportunities, improve outcomes, and support informed decision-making.
 
Success in this role comes from building strong relationships, asking thoughtful questions, embracing curiosity, and creating solutions that help both the team and the organization thrive.

• You’ll turn data into meaningful insights by translating complex information from a variety of sources into clear, actionable insights that help shape marketing strategies and business decisions. Use your analytical mindset and business acumen to identify opportunities that enhance campaign performance, improve processes, and create measurable value.
• Help to empower others through data by continuing to evolve our suite of key performance indicators, reports, and interactive dashboards. Create scalable, accessible solutions that make data easier to understand and use, enabling colleagues across the organization to confidently make informed decisions.
• You’ll communicate insights in ways that bring stories to life and that resonate with different audiences, helping stakeholders understand key trends, opportunities, and outcomes. Use storytelling and data visualization techniques to build alignment, inspire action, and support the ongoing evolution of our marketing approaches.
• Partner with cross-functional teams to understand business needs, solve challenges, and identify opportunities for innovation. By fostering collaboration and continuous Improvement you’re contributing to a culture of learning, curiosity, and continuous improvement by sharing knowledge and encouraging data-informed thinking.

• Minimum 3 years of experience in marketing insights, business intelligence, or customer analytics, with a strong track record of translating data into strategic business value. 
• Advanced SQL proficiency, with a demonstrated expertise in using SQL to extract, transform, and analyze large datasets, with a focus on developing operational metrics and performance insights. Experience with Databricks, Azure and similar tools is a plus. 
• Experience using Python, PySpark or a similar language is a strong asset, particularly for advanced automation, data manipulation, and report generation. 
• Proficient in developing dashboards and visualizations using tools such as Power BI, Tableau, or MicroStrategy. Able to craft visuals that clearly communicate insights. 
• Proven ability to work with complex customer data to identify key performance indicators and uncover the “why” behind customer behaviors and marketing outcomes. 
• Demonstrated leadership in dynamic, multi-stakeholder environments. Comfortable navigating ambiguity and building strong partnerships across teams and functions. 
• Exceptional written and verbal communication skills, with the ability to tailor insights and recommendations to diverse audiences and influence decision-making at all levels.

• We support your well-being through industry-leading benefits, mental health resources, savings programs, and a sustainable approach to how work gets done.
• We are committed to inclusion as a core part of how we operate, not as an afterthought.
• We have a hybrid working environment, with three days a week on-site, complemented by 2 days of remote working. We are intentional about that: the work we do benefits from being together. We want those days you work from home to be comfortable and offer a one-time bonus towards a home office when you start. 
• We invest in your growth through learning and professional development opportunities, stretch projects, secondments, and genuine paths for career progression. 
• We move quickly. The pace reflects the profession we serve; it can be demanding, but the work matters, and the team around you is invested in the same outcomes you have.