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Critical Mass

Associate Media Planner

Toronto, ON, Canada

Pay: Salary Range: $55,000 - $65,000
Job type: Full-time
Apply by: Nov 1, 2026
Posting language: English
Posted: Oct 2, 2026

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Original job description

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As an Associate Media Planner, you are eager to dive into the world of media trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty - and you are ready to learn from the robust team at Critical Mass. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.

You Will

Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives.
Assist in the development and execution of multi-channel media plans, including digital display, paid social, video, search, and traditional media
Work closely with the billing team to ensure prompt payments.
Be responsible for media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
Support Marketing and Media Managers in reporting templates, management and presentations to clients.
Be responsible for pulling and delivering accurate data in initial analyses.
Research and prepare new information for paid media plans, RFPs, and presentations.
Evaluate, build, and maintain relationships in the display and emerging media community.
Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments.
Participate in new business efforts as needed by team lead(s).

You Have

Familiarity with and passion for digital media.
Analytical mindset
Strong interpersonal, written, and verbal communication skills.
Ability to multi-task and meet deadlines while paying attention to details.
Ability to work effectively under stressful situations and time constraints.
Good project management, planning and organizational skills.
Ability to work independently yet seek help when needed.
Proficient in MS Office, specifically Excel.
Independent and able to work with minimal supervision while maintaining focus and productivity.
Flexible and able to quickly adapt to new situations.

Nice-to-Haves

Exposure or general understanding of digital media, or relevant capstone projects or internships.
Basic understanding of marketing metrics and performance tracking a plus

What We Offer

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, sick/personal days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
12 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Please note, you are applying to an active job opening.

Salary Range: $55,000 - $65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary Range: $55,000 - $65,000

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More about this job

Responsibilities

Coordinate campaign setup, trafficking, optimization, reporting, and execution across digital and traditional media channels. Support media plan development, client reporting and presentations, billing coordination, research, and relationship-building across the media community.

Requirements

Candidates should have an interest in digital media, an analytical mindset, strong communication and organizational skills, and the ability to manage multiple deadlines with attention to detail. Proficiency in Microsoft Office, especially Excel, is expected; exposure to digital media, marketing metrics, or performance tracking is an advantage.

Skills

Digital Media
Media Planning
Media Buying
Campaign Trafficking
Campaign Optimization
Campaign Reporting
Multi-Channel Media Planning
Paid Social
Digital Display
Video Advertising
Search Advertising
Traditional Media
Data Analysis
Marketing Metrics
Performance Tracking
Microsoft Excel

Benefits

Global Maternity And Parental Leave
Competitive Benefits Packages
Vacation Leave
Compassionate Leave
Sick And Personal Days
Online Services For Families And New Parents
Early Dismissal Fridays
Affinity Groups
Learning And Development Programs
Employee Discounts

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Buying
Digital Media
Media Trafficking
Campaign Management
Campaign Optimization
Campaign Reporting
Digital Display
Paid Social
Video Advertising
Search Advertising
Traditional Media
Media Plans
RFPs
Marketing Metrics
Performance Tracking
Campaign Analysis
Media Syndication
Creative Development
Client Presentations
Billing Coordination
Microsoft Office
Microsoft Excel
Interactive Marketing
Project Management
Research
New Business Development

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