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Added 10 mins ago
U
Sr. Services Project Manager - Bilingual (French/English) / Gestionnaire principal(e) de projets de services - Bilingue (Français/Anglais)
UKG
Canada
- Full-time
…processes through connected HR, payroll, and workforce management solutions. Our implementation teams work with customers across industries, leading complex projects that bring together…
Added 10 mins ago
T
Senior Manager, Software Development (Mobile Application)
Tangerine
Toronto, ON
- Full-time
Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking, we’re committed to making an impact in the…
Added 10 mins ago
PC
Salesforce Business Analyst, Associate
PwC Canada
Toronto, ON
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 10 mins ago
PC
Salesforce Business Analyst, Senior Associate
PwC Canada
Toronto, ON
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 10 mins ago
PC
Salesforce Business Analyst, Associate
PwC Canada
Vancouver, BC
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 10 mins ago
FR
Weekend Light Duty Cleaner
FirstService Residential Canada
Toronto, ON
- Full-time
Ability to operate and use janitorial tools, equipment, and supplies such as floor buffers, vacuum cleaners, and cleaning compounds and solutions
Added 10 mins ago
PC
Salesforce Business Analyst, Associate
PwC Canada
Ottawa, ON
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 10 mins ago
PC
Salesforce Business Analyst, Associate
PwC Canada
Calgary, AB
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 10 mins ago
PC
Technical Salesforce Associate
PwC Canada
Calgary, AB
- Full-time
…role in designing, building, and deploying scalable Salesforce solutions to support complex service delivery and operational workflows. This role works closely with business analysts and…
Added 10 mins ago
PC
Salesforce Business Analyst, Senior Associate
PwC Canada
Calgary, AB
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 10 mins ago
PC
Salesforce Business Analyst, Senior Associate
PwC Canada
Ottawa, ON
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 10 mins ago
DG
Lead Cabinet Installer
Deveraux Group of Companies
Regina, SK
- Full-time
Problem Solving: Identify potential issues before they become problems and help develop practical solutions.
Added 10 mins ago
PC
Technical Salesforce Associate
PwC Canada
Ottawa, ON
- Full-time
…role in designing, building, and deploying scalable Salesforce solutions to support complex service delivery and operational workflows. This role works closely with business analysts and…
Added 11 mins ago
P4
Director Sales, Asian Markets
Pier 4 Ltd.
Toronto, ON
- Full-time
Experience prompting investment products, alternative investments, private capital offerings, or real estate investment solutions is considered an asset.
Added 11 mins ago
PC
Technical Salesforce Associate
PwC Canada
Toronto, ON
- Full-time
…role in designing, building, and deploying scalable Salesforce solutions to support complex service delivery and operational workflows. This role works closely with business analysts and…
Added 11 mins ago
PC
Technical Salesforce Associate
PwC Canada
Vancouver, BC
- Full-time
…role in designing, building, and deploying scalable Salesforce solutions to support complex service delivery and operational workflows. This role works closely with business analysts and…
Added 11 mins ago
CM
Marketing Science Lead
Critical Mass
Toronto, ON
- Full-time
Process Innovation: Architect creative solutions for process improvement, automated reporting, and methodological design. Build, document, and scale new measurement frameworks across the…
Added 11 mins ago
PC
Salesforce Business Analyst, Senior Associate
PwC Canada
Vancouver, BC
- Full-time
…teams, helping clients turn their goals into working Salesforce solutions that fit their workflows. You will engage directly with clients to understand their requirements, facilitate…
Added 11 mins ago
Guest Service Agent
Northland Properties
Hamilton, ON
Must have time-management skills
Added 26 mins ago
Software Engineer III
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Vancouver, BC
We are seeking developers who want to contribute innovative solutions to our live service platform for one of the most creative companies in technology. You'll have the opportunity to work…
Added 40 mins ago
E
Test manager
Ericsson
Ottawa, ON
- Full-time
Drive the design, development and deployment of Agentic AI solutions for test, such as AI agents for test analysis, test case selection and generation and etc
Added 40 mins ago
RI
Laser Designer
RANOVUS Inc.
Ottawa, ON
- Other
…Canada, developing next-generation co-packaged optics (CPO) solutions for AI and data center interconnects. Our Odin optical engine integrates a Quantum Dot Multi-Wavelength Laser, Photonic…
Added 40 mins ago
MA
Sales Representative-Bilingual (French/English)
Messer Americas
Timmins, ON
- Full-time
…working with integrity and respect, we encourage everyone to find solutions for success. That means for our customers and for our colleagues. This makes us a great place to build a career…
Added 40 mins ago
MA
Sales Representative
Messer Americas
Red Deer, AB
- Full-time
…working with integrity and respect, we encourage everyone to find solutions for success. That means for our customers and for our colleagues. This makes us a great place to build a career…
Added 40 mins ago
BS
Release Manager – Software Development & AI-Enabled Engineering
BrickRed Systems
Canada
- Contract
Evaluate AI-driven solutions that can improve release quality, reduce manual effort, and accelerate delivery.

Critical Mass

Marketing Science Lead

Toronto, ON, Canada

$90,000-$120,000 CAD · Full-time

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Job details

Pay: $90,000-$120,000 CAD
Job type: Full-time
Apply by: Dec 12, 2026
Posting language: English
Posted: Nov 12, 2026

Original job description

Agency

Critical Mass

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

As the Marketing Science Lead, you will champion data science and measurement practices with everyone: across multidisciplinary agency teams, client teams, and anyone else you come across and client stakeholders. You bring deep expertise across the core sub-disciplines of Marketing Science,

You’re a rock star in all five sub-disciplines of Marketing Science - tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling - but you pretty much wrote the book on at least one of them including tracking and measurement, data visualization, media and site testing, data integration, and statistical modeling- with an advanced specialization in at least one area..

Gaining A core focus of this role is leadership: you will supervise, mentor, and develop a team of analysts, guide their work priorities, timelines, and deliverables. You are committed to cross-training your team across all the sub-disciplines, cultivate their expertise to advance both their professional development and the maturity of our client-analyses. experience through supervising and developing a passionate team of analysts (including their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’re ready to expose your team to all sub-disciplines - because you believe it’s crucial to cultivate their expertise for both team development and client needs.

You Will

Strategic Measurement & Modeling: Lead the application of empirical practices, statistical modeling (including an understanding of advanced MMM, MTA, or other regression models), and response curve analysis in digital experience design, media planning, and campaign optimization.
Data Science Execution: Lead or execute ongoing data science initiatives, including performance projections, correlation analysis, and ad fatigue monitoring to inform weekly campaign optimization.
Measurement Frameworks: Architect and contribute to robust measurement frameworks, adapting success metrics to account for the evolving impact of AI and shifting digital privacy standards.
Project Leadership: Oversee and deliver complex, multi-stage analytics projects involving multiple contributors, ensuring rigorous quality control and timely delivery.
Cross-Functional Collaboration: Partner with client teams and internal stakeholders to identify, prioritize, and address complex business needs, translating raw data into actionable strategic narratives.
Process Innovation: Architect creative solutions for process improvement, automated reporting, and methodological design. Build, document, and scale new measurement frameworks across the practice.
Agency Enablement: Foster a culture of analytical excellence by demystifying marketing science and effectively communicating mathematical practices to non-technical stakeholders across the agency.
Team Development: Actively manage the day-to-day operations of team members, ensuring continuous growth within their roles. Delegate effectively, providing analysts with opportunities to own projects individually while collaborating seamlessly on larger accounts.

You Have

Team Leadership: 1 to 2+ years of experience directly managing teams of two or more, or equivalent experience serving as a senior mentor guiding the daily deliverables of junior analysts.
Technical Expertise: Deep proficiency across modern marketing analytics platforms and cloud architecture (e.g., SQL, BigQuery, Python, Google Analytics 4, Adobe Analytics).
Data Visualization: Advanced capability in BI tools and data visualization platforms (e.g., Tableau, Looker) to build intuitive, scalable client reporting.
Executive Communication: Exceptional written and oral communication skills, with a proven ability to distill complex technical concepts into clear, executive-level business strategy for non-technical audiences.
People Management: Proven team and project management experience, demonstrating a strong track record of training, mentoring, and developing analytical talent.
Client Consulting: Confidence in client-facing environments, with the ability to suggest innovative measurement strategies (such as market lift or A/B testing) to drive organic growth and defend media investment pivots.
Infrastructure & Governance: A comprehensive understanding of marketing data governance, data management, and advanced econometric modeling.
Problem Solving: Creative problem-solving skills, remaining calm and effective when troubleshooting data anomalies, technical roadblocks, or complex client requests.
Agile Prioritization: Strong organizational skills, adept at balancing long-term strategic roadmaps with urgent ad-hoc reporting needs as they arise.

$90,000-$120,000 CAD

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

$90,000-$120,000 CAD

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More about this job

Responsibilities

Lead marketing science strategy and execution, including measurement frameworks, statistical modeling, campaign optimization, and complex analytics projects. Manage and develop analysts while partnering with clients and internal teams to turn data into actionable recommendations and improve analytical processes.

Requirements

Requires 1–2 or more years of team leadership or equivalent senior mentoring experience, strong proficiency in marketing analytics platforms, cloud data tools, and BI visualization, and experience managing projects and developing analysts. Candidates should also demonstrate executive communication, client consulting, data governance, econometric modeling, and the ability to prioritize strategic and urgent analytical work.

Skills

Marketing Science
Statistical Modeling
Marketing Mix Modeling
Multi-Touch Attribution
Regression Analysis
Response Curve Analysis
Measurement Frameworks
Data Integration
Data Visualization
SQL
BigQuery
Python
Google Analytics 4
Adobe Analytics
Tableau
Looker

Visa sponsorship

Not detected in the job text

Keywords

Marketing Science
Tracking And Measurement
Data Visualization
Testing And Evaluation
Data Integration
Statistical Modeling
Marketing Mix Modeling
Multi-Touch Attribution
Regression Models
Response Curve Analysis
Campaign Optimization
Performance Projections
Correlation Analysis
Ad Fatigue Monitoring
Measurement Frameworks
Digital Privacy
SQL
BigQuery
Python
Google Analytics 4
Adobe Analytics
Tableau
Looker
Data Governance
Econometric Modeling
A/B Testing
Market Lift
Automated Reporting
Project Management
Team Development

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Jobs in Canada