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Added 4 hours ago
CM
Marketing Science Lead
Critical Mass
Toronto, ON
- Full-time
…prioritize, and address complex business needs, translating raw data into actionable strategic…
Added 5 hours ago
SM
Senior Product Manager
STRIDE Management Corp
Calgary, AB
- Full-time
We are looking for a Senior Product Manager / Product Owner to lead the strategy, development, delivery, and ongoing evolution of innovative B2B and B2C lottery technology products in a…
Added 7 hours ago
T
Senior Manager, Wealth & Insurance Compliance, Compliance Programs and Transformation (5136)
TD
Toronto, ON
- Full-time
Reporting to the Vice President, Wealth and Insurance Compliance, the Senior Manager, Wealth & Insurance Compliance, Compliance Programs and Transformation is a senior Compliance leader…
Added 8 hours ago
OT
Senior Product Marketing Manager
Open Text Corporation
Richmond Hill, ON · Waterloo, ON
- Other
We are seeking a Senior Product Marketing Manager to support the OpenText Digital Fax portfolio and its go-to-market motion. This role will own and activate the market story for modern,…
Added 8 hours ago
AG
Marketing Science Lead
Adelphi Group
Toronto, ON
- Full-time
…prioritize, and address complex business needs, translating raw data into actionable strategic…
Added 10 hours ago
UKG Pro WFM Solution Leader- Senior Manager
EY
Toronto, ON
To qualify for the role, you must have:
Added 11 hours ago
UH
Analytics Lead
University Health Network
Toronto, ON
- Full-time
Reports to: Senior Manager, Performance Improvement & Excellence
Added 11 hours ago
T
Business Insights Analyst I
TD
Markham, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 11 hours ago
SH
Program Manager, interRAI Practice and Data Quality
SE Health
Markham, ON
- Full-time
The Program Manager, interRAI Practice & Data Quality leads the development, implementation and oversight of a coordinated interRAI program across the organization. The role ensures the…
Added 1 day ago
MA
Senior Marketing Manager
Marsh Agency
Toronto, ON
- Full-time
This position requires working from our Toronto office at least three days per week · All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 1 day ago
M
Senior HRBP
Mecka
Remote, Canada
- $130,000 to $170,000 CAD / year
- Full-time
- Remote
Design, implement, and continuously improve foundational People processes, including onboarding, performance management, employee lifecycle management, and manager enablement.
Added 1 day ago
CG
Manager, Growth Enablement – Account Management
Compass Group Canada
Mississauga, ON
- Full-time
The Manager, Growth Enablement – Account Management partners with the Senior Director, Growth Enablement in translating Account Management priorities into practical strategies, tools, and…
Added 1 day ago
Product Manager
Eddyfi
Quebec, QC
We are looking for a Product Manager to lead the strategy, roadmap, and performance of our tube inspection technology portfolio. This person will play a key role in translating market and…
Added 1 day ago
BS
Marketing Manager - Professionals
Bushbalm Skincare
Ottawa, ON
- Full-time
Bushbalm is looking for a Marketing Manager, Professional Channel to drive the execution of Bushbalm's PRO marketing strategy through integrated campaigns, market insights, and…
Added 1 day ago
NC
Vice President Service Delivery
Nuvollo Corp.
Toronto, ON
- Full-time
Note: Travel cross-border between US and Canada is expected to be no more than 1-2x per quarter
Added 1 day ago
Senior Regional Marketing Manager, North America (Hybrid)
Nitro
Toronto, ON
The Senior Regional Marketing Manager, North America leads Nitro's marketing in its largest region, turning global campaigns into pipeline and revenue for the US and Canadian sales teams.…
Added 1 day ago
UO
Production Manager
University of Waterloo
Waterloo, ON · William M. Tatham Centre
- Full-time
The Production Manager is critical to the management and execution of processes within the entire CEE portfolio (Industry Relations, Student Faculty Relations, Centre for Career…
Added 2 days ago
KT
Account Executive – B2B Technology Solutions
KSPACE TECHNOLOGIES HQ
Remote, Canada
- $45,000 to $55,000 CAD / year
- Full-time
- Remote
Our expertise spans software engineering, artificial intelligence, enterprise systems, IT infrastructure, cloud technologies, data analytics, and strategic technology advisory.
Added 2 days ago
T
Director, Sales Operations
Thumbtack
Remote, Canada
- Full-time
- Remote
…reps bring local service businesses onto Thumbtack and grow strategic existing accounts. The work spans acquisition and account management, with close partners in Product, Marketing, Data…
Added 2 days ago
1
Senior Field Performance Partner, AI
1Password
Remote, Canada
- Full-time
- Remote
…targeted coaching, practice, and performance improvement. As a Senior Field Performance Partner, you’ll work with frontline Sales and Channel leaders across US and Canada to diagnose…
Added 2 days ago
A
Manager Delegate Sales
Assemble
Toronto, ON
- $150,000 to $175,000 CAD / year
A hybrid work model that blends time in our downtown Toronto office with the flexibility of working from home (3-days in office)
Added 2 days ago
Associate Director OR Senior Manager - Data Strategy & Data-Enabled Solutions - Vancouver
EY
Vancouver, BC
EY’s Canada Tax & Law Technology Group (CTTG) is seeking an experienced Associate Director / Senior Manager, Data Strategy & Data-Enabled Solutions to help define and scale our data…
Added 2 days ago
Senior Specialist, Client Relations
CMHC - SCHL
Toronto, ON · Ottawa, ON · Montreal, QC · Vancouver, BC · Halifax, NS · Calgary, AB
Join the Insurance Business Development team, in the Senior Specialist, Client Relations position. In this role, you will draw on your extensive knowledge of homeowner mortgage loan…
Added 2 days ago
Bilingual Senior Specialist, Client Relations
CMHC - SCHL
Toronto, ON · Ottawa, ON · Montreal, QC
Join the Insurance Business Development team, in the Senior Specialist, Client Relations position. In this role, you will draw on your extensive knowledge of homeowner mortgage loan…
Added 2 days ago
A
Manager, Delegate Sales
Assemble
Toronto, ON · Greater Toronto Area, Canada
- $150,000 to $175,000 CAD / year
- Full-time
A hybrid work model that blends time in our downtown Toronto office with the flexibility of working from home (3-days in office)

Critical Mass

Marketing Science Lead

Toronto, ON, Canada

$90,000-$120,000 CAD · Full-time

Apply on LinkedIn About employer

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Job details

Pay: $90,000-$120,000 CAD
Job type: Full-time
Apply by: Dec 12, 2026
Posting language: English
Posted: Nov 12, 2026

Original job description

Agency

Critical Mass

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

As the Marketing Science Lead, you will champion data science and measurement practices with everyone: across multidisciplinary agency teams, client teams, and anyone else you come across and client stakeholders. You bring deep expertise across the core sub-disciplines of Marketing Science,

You’re a rock star in all five sub-disciplines of Marketing Science - tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling - but you pretty much wrote the book on at least one of them including tracking and measurement, data visualization, media and site testing, data integration, and statistical modeling- with an advanced specialization in at least one area..

Gaining A core focus of this role is leadership: you will supervise, mentor, and develop a team of analysts, guide their work priorities, timelines, and deliverables. You are committed to cross-training your team across all the sub-disciplines, cultivate their expertise to advance both their professional development and the maturity of our client-analyses. experience through supervising and developing a passionate team of analysts (including their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’re ready to expose your team to all sub-disciplines - because you believe it’s crucial to cultivate their expertise for both team development and client needs.

You Will

Strategic Measurement & Modeling: Lead the application of empirical practices, statistical modeling (including an understanding of advanced MMM, MTA, or other regression models), and response curve analysis in digital experience design, media planning, and campaign optimization.
Data Science Execution: Lead or execute ongoing data science initiatives, including performance projections, correlation analysis, and ad fatigue monitoring to inform weekly campaign optimization.
Measurement Frameworks: Architect and contribute to robust measurement frameworks, adapting success metrics to account for the evolving impact of AI and shifting digital privacy standards.
Project Leadership: Oversee and deliver complex, multi-stage analytics projects involving multiple contributors, ensuring rigorous quality control and timely delivery.
Cross-Functional Collaboration: Partner with client teams and internal stakeholders to identify, prioritize, and address complex business needs, translating raw data into actionable strategic narratives.
Process Innovation: Architect creative solutions for process improvement, automated reporting, and methodological design. Build, document, and scale new measurement frameworks across the practice.
Agency Enablement: Foster a culture of analytical excellence by demystifying marketing science and effectively communicating mathematical practices to non-technical stakeholders across the agency.
Team Development: Actively manage the day-to-day operations of team members, ensuring continuous growth within their roles. Delegate effectively, providing analysts with opportunities to own projects individually while collaborating seamlessly on larger accounts.

You Have

Team Leadership: 1 to 2+ years of experience directly managing teams of two or more, or equivalent experience serving as a senior mentor guiding the daily deliverables of junior analysts.
Technical Expertise: Deep proficiency across modern marketing analytics platforms and cloud architecture (e.g., SQL, BigQuery, Python, Google Analytics 4, Adobe Analytics).
Data Visualization: Advanced capability in BI tools and data visualization platforms (e.g., Tableau, Looker) to build intuitive, scalable client reporting.
Executive Communication: Exceptional written and oral communication skills, with a proven ability to distill complex technical concepts into clear, executive-level business strategy for non-technical audiences.
People Management: Proven team and project management experience, demonstrating a strong track record of training, mentoring, and developing analytical talent.
Client Consulting: Confidence in client-facing environments, with the ability to suggest innovative measurement strategies (such as market lift or A/B testing) to drive organic growth and defend media investment pivots.
Infrastructure & Governance: A comprehensive understanding of marketing data governance, data management, and advanced econometric modeling.
Problem Solving: Creative problem-solving skills, remaining calm and effective when troubleshooting data anomalies, technical roadblocks, or complex client requests.
Agile Prioritization: Strong organizational skills, adept at balancing long-term strategic roadmaps with urgent ad-hoc reporting needs as they arise.

$90,000-$120,000 CAD

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

$90,000-$120,000 CAD

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More about this job

Responsibilities

Lead marketing science strategy and execution, including measurement frameworks, statistical modeling, campaign optimization, and complex analytics projects. Manage and develop analysts while partnering with clients and internal teams to turn data into actionable recommendations and improve analytical processes.

Requirements

Requires 1–2 or more years of team leadership or equivalent senior mentoring experience, strong proficiency in marketing analytics platforms, cloud data tools, and BI visualization, and experience managing projects and developing analysts. Candidates should also demonstrate executive communication, client consulting, data governance, econometric modeling, and the ability to prioritize strategic and urgent analytical work.

Skills

Marketing Science
Statistical Modeling
Marketing Mix Modeling
Multi-Touch Attribution
Regression Analysis
Response Curve Analysis
Measurement Frameworks
Data Integration
Data Visualization
SQL
BigQuery
Python
Google Analytics 4
Adobe Analytics
Tableau
Looker

Visa sponsorship

Not detected in the job text

Keywords

Marketing Science
Tracking And Measurement
Data Visualization
Testing And Evaluation
Data Integration
Statistical Modeling
Marketing Mix Modeling
Multi-Touch Attribution
Regression Models
Response Curve Analysis
Campaign Optimization
Performance Projections
Correlation Analysis
Ad Fatigue Monitoring
Measurement Frameworks
Digital Privacy
SQL
BigQuery
Python
Google Analytics 4
Adobe Analytics
Tableau
Looker
Data Governance
Econometric Modeling
A/B Testing
Market Lift
Automated Reporting
Project Management
Team Development

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Jobs in Canada