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Added 7 mins ago
SG
Water Management Area Lead, HDPE Dewatering & Inventory
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- Full-time
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OF
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GT
Business Analyst
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
- $65 to $78 CAD / hour
- Contract
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Lead, manage and grow our Quebec P&C Actuarial Services team, including team development, client service delivery and business growth
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OM
Superviseur média
Omnicom Media
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- Full-time
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MG
Team Lead, Raw Materials
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- Full-time
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Added 22 mins ago
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Senior Subcontract Specialist
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Monday to Thursday in office
Added 22 mins ago
CM
Marketing Science Senior Analyst
Critical Mass
Toronto, ON
- Full-time
Lead advanced paid media performance analysis across platforms including Google Ads, Meta, LinkedIn, TikTok, DV360, Microsoft Ads, Amazon Ads, and other digital channels.
Added 22 mins ago
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Plant Electrical Engineer
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WC
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The People Lead supports the Store Manager and leadership team by leading human resources functions that promote compliance, engagement, and operational excellence. This role ensures fair…
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WC
(CAN) Day Remodel Team Lead- Overnights(Temp)
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Hamilton, ON
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Added 44 mins ago
OF
Senior Membership Sales Associate
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Milton, ON
- $25 to $30 CAD / hour
- Full-time
Added 44 mins ago
OF
Senior Membership Sales Associate
Orangetheory Fitness 10018
Waterloo, ON
- $25 to $30 CAD / hour
- Full-time
Added 44 mins ago
OF
Senior Membership Sales Associate
Orangetheory Fitness 10018
Oakville, ON
- $25 to $30 CAD / hour
- Full-time
Added 44 mins ago
MO
Account Executive - IT Solutions
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Toronto, ON
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Lead customer discovery conversations to identify business challenges, technical needs, and buying priorities
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Added 44 mins ago
YR
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YRCAS is fully committed to a culture of belonging and an inclusive environment that encourages every team member to lead within their role, generate innovative ideas that reinforce our…
Added 44 mins ago
YR
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Added 44 mins ago
YR
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YRCAS is fully committed to a culture of belonging and an inclusive environment that encourages every team member to lead within their role, and to generate innovative ideas that reinforce…
Added 44 mins ago
YR
Adoption Student
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Added 44 mins ago
AC
Associate, Production
Auxly Cannabis
Staples, ON
- $17.95 CAD / hour
Day Shift: 7:00 a.m · Afternoon/Evening Shift: 3:30 p.m
Added 44 mins ago
AC
Production Lead - PM Shift
Auxly Cannabis
Staples, ON
- $20 to $21 CAD / hour

Critical Mass

Marketing Science Senior Analyst

Toronto, ON, Canada

$75,000 - $100,000 · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $75,000 - $100,000
Job type: Full-time
Apply by: Dec 14, 2026
Experience: 2-5+ years of experience in marketing analytics, digital media analytics, or performance marketing.
Posting language: English
Posted: Nov 14, 2026

Original job description

Agency

Critical Mass

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how data science fits in the big picture of a project. Of the five sub-disciplines of Marketing Science - tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling - you’re a rock star in at least two. Most importantly, you’ve got a solid understanding of how they all fit into a project, and you’re looking to hone your craft in areas you’re unfamiliar with. Also, gaining some leadership experience by providing guidance to junior analysts on daily project deliverables is definitely something you’re up for.

You Will

Lead advanced paid media performance analysis across platforms including Google Ads, Meta, LinkedIn, TikTok, DV360, Microsoft Ads, Amazon Ads, and other digital channels.
Develop measurement frameworks, KPIs, and executive dashboards and reports to evaluate campaign performance and business impact.
Conduct attribution analysis (MTA, platform attribution, GA4 attribution) and incrementality testing to quantify true marketing effectiveness.
Build and maintain Media Mix Models (MMM) or partner with data science teams to measure cross-channel contribution and optimize budget allocation. (Nice to have)
Perform forecasting, projections, scenario modelling, and budget pacing using statistical techniques.
Conduct correlation, regression, and trend analysis to identify drivers of campaign performance and customer acquisition.
Translate complex analytical findings into actionable recommendations for media strategy, optimization, and investment decisions.
Partner with Paid Media, Marketing, Finance, and Analytics teams to support annual planning and quarterly business reviews.
Mentor junior analysts and establish best practices for reporting, experimentation, and measurement.

You Have

Technical Skills

Expert knowledge of digital advertising ecosystems:
- Google Ads
- Meta Ads Manager
- Microsoft Ads
- LinkedIn Campaign Manager
- DV360
- CM360
- TikTok Ads
- Amazon Advertising (if applicable)
Strong experience with:
- GA4
- Google Tag Manager
- Looker Studio
- Adobe Analytics (optional)
Advanced SQL and Excel
Experience with Python or R for statistical analysis (preferred)
Data visualization expertise using:
- Tableau
- Power BI
- Looker

Measurement & Analytics Experience

Marketing attribution methodologies
Incrementality testing (geo tests, holdout experiments, lift studies)
Media Mix Modelling (MMM)
Customer journey analysis
Cohort analysis
Forecasting & predictive modelling
Correlation & regression analysis
Budget optimization
A/B and multivariate testing
Marketing ROI measurement

Qualifications

2-5+ years of experience in marketing analytics, digital media analytics, or performance marketing.
Demonstrated experience influencing media investment decisions through data-driven insights.
Experience presenting analytical findings to senior leadership and non-technical stakeholders.
Strong understanding of statistical concepts and experimental design.

What We Offer

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
12 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Please note, you are applying to an active job opening.

$75,000 - $100,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

$75,000 - $100,000

Apply on LinkedIn About employer

More about this job

Responsibilities

Lead paid media performance analysis, develop measurement frameworks and dashboards, and use attribution, incrementality testing, and media mix modeling to assess marketing effectiveness and guide budget allocation. Translate findings into actionable recommendations, collaborate with media, marketing, finance, and analytics teams, and mentor junior analysts.

Requirements

Requires 2–5+ years of experience in marketing analytics, digital media analytics, or performance marketing, along with strong statistical and experimental design knowledge. Candidates should have advanced SQL and Excel skills, experience with advertising and analytics platforms, and the ability to influence investment decisions and present findings to senior and non-technical stakeholders.

Skills

Digital Advertising Analytics
Marketing Attribution
Incrementality Testing
Media Mix Modeling
Statistical Analysis
Advanced SQL
Excel
Python
R
GA4
Google Tag Manager
Data Visualization
Forecasting
Regression Analysis
Budget Optimization
Leadership And Mentoring

Benefits

Global Maternity And Parental Leave
Competitive Benefits Packages
Vacation Leave
Compassionate Leave
Personal And Sick Days
Flex Days
Online Services For Families And New Parents
Early Dismissal Fridays
Affinity Groups
Learning And Development Programs
Employee Discounts

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Meta Ads Manager
Microsoft Ads
LinkedIn Campaign Manager
DV360
CM360
TikTok Ads
Amazon Advertising
GA4
Google Tag Manager
Looker Studio
Adobe Analytics
SQL
Excel
Python
R
Tableau
Power BI
Marketing Attribution
Incrementality Testing
Media Mix Modeling
Customer Journey Analysis
Cohort Analysis
Forecasting
Predictive Modeling
Correlation Analysis
Regression Analysis
A/B Testing
Multivariate Testing
Marketing ROI

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