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Added 1 min ago
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Client Partnership Manager
Loblaw
Toronto, ON
- Full-time
As a Client Partnerships Manager on our Media Sales team, you will use your experience selling digital advertising solutions to leading Canadian and global CPG brands. With your strategic,…
Added 1 min ago
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Associate Product Manager
Loblaw
Brampton, ON
- Full-time
The Assistant Product Manager (APM) Value Creation works in a fast-paced environment to support Loblaw Brands to enable our beloved brands, including President’s Choice and No Name. In this…
Added 1 min ago
SS
RQ11901 – Software Developer – Senior
SM Software Solutions Inc.
Toronto, ON
- On-site
Work Arrangement: Onsite – 5 Days per Week
Added 1 min ago
SS
RQ00781 – Software Developer – Full Stack – Senior
SM Software Solutions Inc.
Toronto, ON
- On-site
Hours: 7.25 hours per day, 5 days per week
Added 1 min ago
BOH Management - Sous Chef
Chop Steakhouse & Bar
Edmonton, AB
Attend leadership development seminars and conferences
Added 9 mins ago
CO
Human Resources Generalist
City of Saint John
Saint John, NB
- Full-time
Support learning and development initiatives, leadership development programs, and employee training activities.
Added 9 mins ago
MH
Talent Acquisition Specialist
MERE HR & Consulting
Mississauga, ON
- $45,000 to $55,000 CAD / year
- Full-time
Work Arrangement: Fully onsite; candidates must be available to work from the Mississauga location five days per week
Added 9 mins ago
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Community Residential Manager
Boardwalk
Calgary, AB
- Full-time
Successful applicants must have a flexible schedule and be available to work evenings and weekends
Added 19 mins ago
Director, Office North America Workplace Services
Bank of Montreal
Toronto, ON
Under the direct supervision of the Head, Global Workplace Services, this role is accountable for the strategic leadership, operational oversight and performance of the facilities related…
Added 24 mins ago
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Business Development and Farmer Success Manager
Spur Line Crop Solutions
Radville, SK
- Full-time
Role Description The Business Development and Farmer Success Manager is a full-time, hybrid role based in Radville, SK, with flexibility for some work from home. This role focuses on…
Added 24 mins ago
EP
Business Development Manager
ES POS ( a CLIDOT PVT LTD company )
Yellowknife, NT
- Full-time
WE'RE HIRING | BUSINESS DEVELOPMENT MANAGER (BDM)
Added 25 mins ago
BP
Retail Manager - Camping, Hunting, Fishing
Bass Pro Shops
Moncton, NB
- Full-time
The Retail Manager is accountable for growing the business and people within one or more specialized merchandise departments inside a Bass Pro Shops or Cabela’s retail location. The Retail…
Added 29 mins ago
Retail Store Manager - PARK Distillery Restaurant & Bar
Banff Hospitality Collective
Banff, AB
Proven leadership experience with the ability to recruit, train, and motivate a team
Added 29 mins ago
Vice President, Flight Operations
Flair Airlines Ltd.
Toronto, ON
Join Flair’s Flight Operations team, where executive leadership and operational oversight support the safe, reliable, and efficient operation of the airline. Reporting to the Chief…
Added 29 mins ago
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District Sales Leader
Bath & Body Works
Calgary, AB
- Full-time
Must have a valid driver's license
Added 39 mins ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Demonstrates excellent clinical skills and professional leadership capabilities with a focus on collaborative teamwork, patient flow and quality improvements.
Added 39 mins ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Demonstrates excellent clinical skills and professional leadership capabilities with a focus on collaborative teamwork, patient flow and quality improvements.
Added 39 mins ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Demonstrates excellent clinical skills and professional leadership capabilities with a focus on collaborative teamwork, patient flow and quality improvements.
Added 39 mins ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Demonstrates excellent clinical skills and professional leadership capabilities with a focus on collaborative teamwork, patient flow and quality improvements.
Added 39 mins ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 43 mins ago
WC
Overnight Assistant Manager
Wal-Mart Canada Corp
Fort McMurray, AB
- Full-time
To support the Store Manager and manage store operations according to Company guidelines and lead Associates to ensure friendly, helpful service and drive profitable store sales.
Added 43 mins ago
Year-Round Assistant Store Manager: Can-Ski Hilton & Showcase Snowboards
Vail Resorts
Whistler, BC
…chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your…
Added 43 mins ago
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05562 Assistant Store Manager
SBH
Edmonton, AB · Sherwood Park, AB
- Full-time
…important to work hard but also have fun doing it? As a Store Manager, we want you to bring your leadership, talents, and experience to a team-oriented and dynamic environment. We believe…
Added 43 mins ago
S
05562 Assistant Store Manager
SBH
Edmonton, AB · Sherwood Park, AB
- Full-time
…important to work hard but also have fun doing it? As a Store Manager, we want you to bring your leadership, talents, and experience to a team-oriented and dynamic environment. We believe…
Added 43 mins ago
Territory Manager
Edge Imaging Inc
Calgary, AB
As a Territory Manager at Edge Imaging, you’ll play a key role in driving sales growth and fostering strong relationships with our school customers. You’ll manage existing accounts, develop…

Critical Mass

Marketing Science Senior Analyst

Toronto, ON, Canada

$75,000 - $100,000 · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $75,000 - $100,000
Job type: Full-time
Apply by: Dec 14, 2026
Experience: 2-5+ years of experience in marketing analytics, digital media analytics, or performance marketing.
Posting language: English
Posted: Nov 14, 2026

Original job description

Agency

Critical Mass

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how data science fits in the big picture of a project. Of the five sub-disciplines of Marketing Science - tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling - you’re a rock star in at least two. Most importantly, you’ve got a solid understanding of how they all fit into a project, and you’re looking to hone your craft in areas you’re unfamiliar with. Also, gaining some leadership experience by providing guidance to junior analysts on daily project deliverables is definitely something you’re up for.

You Will

Lead advanced paid media performance analysis across platforms including Google Ads, Meta, LinkedIn, TikTok, DV360, Microsoft Ads, Amazon Ads, and other digital channels.
Develop measurement frameworks, KPIs, and executive dashboards and reports to evaluate campaign performance and business impact.
Conduct attribution analysis (MTA, platform attribution, GA4 attribution) and incrementality testing to quantify true marketing effectiveness.
Build and maintain Media Mix Models (MMM) or partner with data science teams to measure cross-channel contribution and optimize budget allocation. (Nice to have)
Perform forecasting, projections, scenario modelling, and budget pacing using statistical techniques.
Conduct correlation, regression, and trend analysis to identify drivers of campaign performance and customer acquisition.
Translate complex analytical findings into actionable recommendations for media strategy, optimization, and investment decisions.
Partner with Paid Media, Marketing, Finance, and Analytics teams to support annual planning and quarterly business reviews.
Mentor junior analysts and establish best practices for reporting, experimentation, and measurement.

You Have

Technical Skills

Expert knowledge of digital advertising ecosystems:
- Google Ads
- Meta Ads Manager
- Microsoft Ads
- LinkedIn Campaign Manager
- DV360
- CM360
- TikTok Ads
- Amazon Advertising (if applicable)
Strong experience with:
- GA4
- Google Tag Manager
- Looker Studio
- Adobe Analytics (optional)
Advanced SQL and Excel
Experience with Python or R for statistical analysis (preferred)
Data visualization expertise using:
- Tableau
- Power BI
- Looker

Measurement & Analytics Experience

Marketing attribution methodologies
Incrementality testing (geo tests, holdout experiments, lift studies)
Media Mix Modelling (MMM)
Customer journey analysis
Cohort analysis
Forecasting & predictive modelling
Correlation & regression analysis
Budget optimization
A/B and multivariate testing
Marketing ROI measurement

Qualifications

2-5+ years of experience in marketing analytics, digital media analytics, or performance marketing.
Demonstrated experience influencing media investment decisions through data-driven insights.
Experience presenting analytical findings to senior leadership and non-technical stakeholders.
Strong understanding of statistical concepts and experimental design.

What We Offer

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
12 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Please note, you are applying to an active job opening.

$75,000 - $100,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

$75,000 - $100,000

Apply on LinkedIn About employer

More about this job

Responsibilities

Lead paid media performance analysis, develop measurement frameworks and dashboards, and use attribution, incrementality testing, and media mix modeling to assess marketing effectiveness and guide budget allocation. Translate findings into actionable recommendations, collaborate with media, marketing, finance, and analytics teams, and mentor junior analysts.

Requirements

Requires 2–5+ years of experience in marketing analytics, digital media analytics, or performance marketing, along with strong statistical and experimental design knowledge. Candidates should have advanced SQL and Excel skills, experience with advertising and analytics platforms, and the ability to influence investment decisions and present findings to senior and non-technical stakeholders.

Skills

Digital Advertising Analytics
Marketing Attribution
Incrementality Testing
Media Mix Modeling
Statistical Analysis
Advanced SQL
Excel
Python
R
GA4
Google Tag Manager
Data Visualization
Forecasting
Regression Analysis
Budget Optimization
Leadership And Mentoring

Benefits

Global Maternity And Parental Leave
Competitive Benefits Packages
Vacation Leave
Compassionate Leave
Personal And Sick Days
Flex Days
Online Services For Families And New Parents
Early Dismissal Fridays
Affinity Groups
Learning And Development Programs
Employee Discounts

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Meta Ads Manager
Microsoft Ads
LinkedIn Campaign Manager
DV360
CM360
TikTok Ads
Amazon Advertising
GA4
Google Tag Manager
Looker Studio
Adobe Analytics
SQL
Excel
Python
R
Tableau
Power BI
Marketing Attribution
Incrementality Testing
Media Mix Modeling
Customer Journey Analysis
Cohort Analysis
Forecasting
Predictive Modeling
Correlation Analysis
Regression Analysis
A/B Testing
Multivariate Testing
Marketing ROI

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Work requirements

Jobs in Canada