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Critical Mass

Media Director, Programmatic

Toronto, ON, Canada

Salary Range: $135,000 - $160,000 CAD · Full-time

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Job details

Pay: Salary Range: $135,000 - $160,000 CAD
Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

MRM is part of the Omnicom Precision Marketing activation practice with Critical Mass. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

The Role

We are currently hiring a Director, Programmatic to lead our demand-side platform capabilities within our Client Services function. The Director, Programmatic will have the opportunity to shape programmatic strategy, drive innovation, and grow some of the country’s top brands and advertisers through data-driven media activation across The Trade Desk and DV360.

What You Will Do

Oversee programmatic strategy, media planning, activation, optimization, and quarterly business planning across The Trade Desk and DV360.
Provide strategic guidance on audience targeting, bidding, budget allocation, measurement, inventory quality, and performance optimization.
Lead, mentor, and develop a team of pecialists; consistently provide training, feedback, and career development support.
Ensure best-in-class execution and operational excellence across DSP campaigns, including quality assurance, pacing, performance monitoring, and troubleshooting.
Contribute to business growth by proactively identifying opportunities to expand client success through programmatic media.
Partner with cross-functional teams to develop integrated media strategies and deliver strong client outcomes.
Continuously support the development and improvement of operational processes, tools, and best practices to drive efficiency and scalability.
Monitor industry news, privacy developments, and platform changes across The Trade Desk and DV360, flagging relevant updates to the broader Critical Mass team and identifying implications and recommended actions.
Represent Critical Mass in client meetings, business reviews, presentations, and new business opportunities.
Some travel may be required, depending on client needs.

Who You Are

You have 10+ years of hands-on-keyboard experience in programmatic advertising, with deep expertise in The Trade Desk and DV360.
You have experience managing and developing teams, ideally with 3+ years in a people leadership role.
You have a strong understanding of programmatic strategy, audience activation, bidding and optimization, measurement, and campaign troubleshooting.
You are comfortable in a senior client-facing role and thrive on building trusted relationships with new and existing clients.
You possess strong analytical skills and substantial knowledge of Excel, including pivot tables, VLOOKUP/XLOOKUP, and data analysis.
You thrive in dynamic and demanding situations and are comfortable navigating ambiguity.
You have strong project management, attention to detail, and organizational skills, with the ability to manage multiple priorities and work within tight deadlines.
You have excellent interpersonal, collaboration, and communication skills; you can build rapport with others and present decks with confidence and ease.
You are innovative and an independent thinker with the ability to use data and insights to influence decisions.
You are passionate about developing talent, improving ways of working, and advancing the role of programmatic media in client growth.

Salary Range: $135,000 - $160,000 CAD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary Range: $135,000 - $160,000 CAD

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More about this job

Responsibilities

Lead programmatic strategy, planning, activation, optimization, and business planning across The Trade Desk and DV360, while ensuring campaign quality and operational excellence. Develop the programmatic team, advise clients, identify growth opportunities, collaborate across functions, and improve processes and best practices.

Requirements

Requires 10 or more years of hands-on programmatic advertising experience, deep expertise in The Trade Desk and DV360, and experience managing and developing teams, ideally with at least three years in a leadership role. Candidates should bring strong strategic, analytical, client-facing, communication, and project management skills, including substantial Excel proficiency.

Skills

Programmatic Advertising
Programmatic Strategy
Media Planning
Media Buying
The Trade Desk
DV360
Audience Targeting
Bidding and Optimization
Campaign Measurement
Campaign Troubleshooting
Team Leadership
Data Analysis
Excel
Project Management
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Programmatic Advertising
The Trade Desk
DV360
Demand-Side Platforms
Media Planning
Media Activation
Audience Targeting
Bidding
Budget Allocation
Campaign Measurement
Inventory Quality
Performance Optimization
Campaign Quality Assurance
Pacing
Campaign Troubleshooting
Quarterly Business Planning
First-Party Data
Customer Journey Management
CRM
Integrated Media Strategy
Privacy Developments
Excel
Pivot Tables
VLOOKUP
XLOOKUP
Data Analysis
Client Services
Team Development
Operational Excellence

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