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Added 10 mins ago
AG
Gestionnaire, Planification Média / Manager, Connections Planning
Adelphi Group
Montreal, QC
- Full-time
Assurer la liaison et favoriser le partage des connaissances avec d’autres disciplines au sein de l’organisation, les agences partenaires et d’autres services pour t’assurer que
Added 10 mins ago
BS
Bilingual Infusion Clinic Nurse - Ottawa / Cornwall, ON (Float) / Bilingue Infirmier(ère) de perfusion - Ottawa / Cornwall, Ont. (Flotteur)
BioScript Solutions
Cornwall, ON · Ottawa, ON
- Part-time
Lead with Flair: Prepare and administer specialized IV and Injection therapies with confidence and professionalism, ensuring that every interaction reflects the high standards of patient…
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Spécialiste en Ingénierie Mécanique - Centre de Données, Mechanical Engineering Specialist – Data Centers, Data Center Field Engineering
Amazon
Varennes, QC
…des normes qui maintiennent la cohérence et la fiabilité des services…
Added 10 mins ago
D
Project lead, Project management
Desjardins
Aurora, ON · Mississauga, ON · Toronto, ON
- Full-time
As a Project Lead, you support the project sponsor and coordinate multidisciplinary teams in the delivery of cross-functional projects and strategic initiatives that advance the business…
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- Full-time
Position Title: IT and Cybersecurity Services Lead
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Data Architect
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Mississauga, ON
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At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy…
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Data Center Solutions Architect - Sales Engineer
Vantage
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- Full-time
Evaluate and recommend technologies, products, and services that align with client needs and industry standard methodologies.
Added 25 mins ago
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Manager, IT Service Management/Gestionnaire, Gestion des services de TI
CATSA / ACSTA
Ottawa, ON
- $105,978 to $132,472 CAD / year
- Full-time
The Manager, IT Service Management, reporting to the General Manager, IT Business Services, is accountable for accountable for executing approved change across CATSA’s IT systems and…
Added 25 mins ago
A
Embedded Software Manager
Actalent
Burnaby, BC
- $131,115 to $187,310 CAD / year
- Full-time
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Added 25 mins ago
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Senior Information Analyst, Investigative Services (12 Months Contract)
TMX Group
Toronto, ON
- $30 to $35 CAD / hour
- Full-time
Participate in and lead project teams to determine feasibility, scope and requirements for process improvements identified by the Investigative Services department.
Added 25 mins ago
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Senior Electrical Designer
CRWS - Canadian Railway Services
Montreal, QC
- Full-time
Canadian Railway Services is a fast-growing rail engineering and project delivery firm operating across Canada. We refurbish and modernize rolling stock, deliver complex industrial…
Added 25 mins ago
UO
Speech Language Pathologist
University of Alberta
Edmonton, AB
- Part-time
Schedule assessments to ensure timely client services and client flow
Added 25 mins ago
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Software Engineer I - Front End
TD
Toronto, ON
- Full-time
…engineering related architecture designs associated with a program or…
Added 40 mins ago
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Senior Manager, Digital Product Strategy
CIBC
Toronto, ON
- Full-time
Our Digital Product Strategy team shapes the direction of high-impact digital banking experiences by connecting client needs, business priorities, and delivery planning. As a Senior…
Added 40 mins ago
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Data Architect
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Mississauga, ON
- Full-time
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Added 40 mins ago
Executive Assistant
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Toronto, ON
Provide timely project delivery for Executive, from assisting with client interactions to team coordination and administrative tasks.
Added 55 mins ago
Senior Analyst - Business Support Strategy & Incident Management
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Toronto, ON
Lead troubleshooting efforts for major incidents, with a focus on reducing Mean Time to Close.
Added 55 mins ago
MC
Construction Site Representative (Transmission)
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Remote, Canada
- Contract
- Remote
…Our people bring passion, expertise, and innovation to every project, helping shape the systems communities depend on power, water, gas, and other essential services across Western and…
Added 55 mins ago
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Geospatial Analyst
Stantec
Waterloo, ON
- Full-time
As a member of our Environmental Services Geospatial team - comprising over 160 geospatial professionals, you will help identify client needs and recommend optimal geospatial technologies…
Added 55 mins ago
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Senior Project Manager
Turner & Townsend
Halifax, NS
- Full-time
We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner &…
Added 1 hour ago
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Software Development Manager
Benevity
Remote, Canada
- Full-time
- Remote
…We're looking for a talented Software Development Manager to lead multiple engineering teams in a fast-paced, collaborative, diverse and inclusive environment. The ideal candidate has a…
Added 1 hour ago
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Software Development Manager
Benevity
Remote, Canada
- $137,800 to $179,080 CAD / year
- Full-time
- Remote
…We're looking for a talented Software Development Manager to lead multiple engineering teams in a fast-paced, collaborative, diverse and inclusive environment. The ideal candidate has a…
Added 1 hour ago
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Manager, Client Service & Fund Operations Transformation - 12 Month Contract
Vanguard
Toronto, ON
- Full-time
This hybrid role combines hands-on client service and operations expertise with leadership of the Canadian workstream supporting a broader back-office transformation. The successful…
Added 1 hour ago
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Solutions Design IT Specialist
TD
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- Full-time
Lead the creation of solution options and ultimately a comprehensive end-to-end solution and coordinate relevant stakeholders, as required to support development initiatives
Added 1 hour ago
Manager, IT Service Management
CANADIAN AIR TRANSPORT SECURITY AUTHORITY
Ottawa, ON
The Manager, IT Service Management, reporting to the General Manager, IT Business Services, is accountable for accountable for executing approved change across CATSA’s IT systems and…

Critical Mass

Media Director, Programmatic

Toronto, ON, Canada

Salary Range: $135,000 - $160,000 CAD · Full-time

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Job details

Pay: Salary Range: $135,000 - $160,000 CAD
Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

MRM is part of the Omnicom Precision Marketing activation practice with Critical Mass. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

The Role

We are currently hiring a Director, Programmatic to lead our demand-side platform capabilities within our Client Services function. The Director, Programmatic will have the opportunity to shape programmatic strategy, drive innovation, and grow some of the country’s top brands and advertisers through data-driven media activation across The Trade Desk and DV360.

What You Will Do

Oversee programmatic strategy, media planning, activation, optimization, and quarterly business planning across The Trade Desk and DV360.
Provide strategic guidance on audience targeting, bidding, budget allocation, measurement, inventory quality, and performance optimization.
Lead, mentor, and develop a team of pecialists; consistently provide training, feedback, and career development support.
Ensure best-in-class execution and operational excellence across DSP campaigns, including quality assurance, pacing, performance monitoring, and troubleshooting.
Contribute to business growth by proactively identifying opportunities to expand client success through programmatic media.
Partner with cross-functional teams to develop integrated media strategies and deliver strong client outcomes.
Continuously support the development and improvement of operational processes, tools, and best practices to drive efficiency and scalability.
Monitor industry news, privacy developments, and platform changes across The Trade Desk and DV360, flagging relevant updates to the broader Critical Mass team and identifying implications and recommended actions.
Represent Critical Mass in client meetings, business reviews, presentations, and new business opportunities.
Some travel may be required, depending on client needs.

Who You Are

You have 10+ years of hands-on-keyboard experience in programmatic advertising, with deep expertise in The Trade Desk and DV360.
You have experience managing and developing teams, ideally with 3+ years in a people leadership role.
You have a strong understanding of programmatic strategy, audience activation, bidding and optimization, measurement, and campaign troubleshooting.
You are comfortable in a senior client-facing role and thrive on building trusted relationships with new and existing clients.
You possess strong analytical skills and substantial knowledge of Excel, including pivot tables, VLOOKUP/XLOOKUP, and data analysis.
You thrive in dynamic and demanding situations and are comfortable navigating ambiguity.
You have strong project management, attention to detail, and organizational skills, with the ability to manage multiple priorities and work within tight deadlines.
You have excellent interpersonal, collaboration, and communication skills; you can build rapport with others and present decks with confidence and ease.
You are innovative and an independent thinker with the ability to use data and insights to influence decisions.
You are passionate about developing talent, improving ways of working, and advancing the role of programmatic media in client growth.

Salary Range: $135,000 - $160,000 CAD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary Range: $135,000 - $160,000 CAD

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More about this job

Responsibilities

Lead programmatic strategy, planning, activation, optimization, and business planning across The Trade Desk and DV360, while ensuring campaign quality and operational excellence. Develop the programmatic team, advise clients, identify growth opportunities, collaborate across functions, and improve processes and best practices.

Requirements

Requires 10 or more years of hands-on programmatic advertising experience, deep expertise in The Trade Desk and DV360, and experience managing and developing teams, ideally with at least three years in a leadership role. Candidates should bring strong strategic, analytical, client-facing, communication, and project management skills, including substantial Excel proficiency.

Skills

Programmatic Advertising
Programmatic Strategy
Media Planning
Media Buying
The Trade Desk
DV360
Audience Targeting
Bidding and Optimization
Campaign Measurement
Campaign Troubleshooting
Team Leadership
Data Analysis
Excel
Project Management
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Programmatic Advertising
The Trade Desk
DV360
Demand-Side Platforms
Media Planning
Media Activation
Audience Targeting
Bidding
Budget Allocation
Campaign Measurement
Inventory Quality
Performance Optimization
Campaign Quality Assurance
Pacing
Campaign Troubleshooting
Quarterly Business Planning
First-Party Data
Customer Journey Management
CRM
Integrated Media Strategy
Privacy Developments
Excel
Pivot Tables
VLOOKUP
XLOOKUP
Data Analysis
Client Services
Team Development
Operational Excellence

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