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Added 2 mins ago
BB
Director, Loyalty Solutions - Financials
Bond Brand Loyalty
Canada
- $136,330.4 to $167,217.2 CAD / year
…will partner with design strategy, analytics, research, and CRM teams to translate recommendations into financially sound, operationally feasible, compelling business cases and…
Added 46 mins ago
SD
Spécialiste du soutien aux patients /Patient Support Specialist
Shoppers Drug Mart
Mississauga, ON
- Full-time
The Patient Support Specialist is a senior individual contributor role within SHN's Central Program Operations team. This role serves as the primary point of contact for patients,…
Added 1 hour ago
B
Software Developer - CRM - Senior (Lead exp)
Bevertec
Toronto, ON
- Contract
Job Role: Software Developer - CRM - Senior (Lead exp)
Added 1 hour ago
MI
Senior Solutions Designer
Maarut Inc
Toronto, ON
- Contract
At least 10 years of experience in design, development, implementation and maintenance of large complex Oracle Siebel, IBM Curam, Dynamics or other COTS CRM systems.
Added 1 hour ago
SJ
Account Executive, Programmatic & Data Solutions
St. Joseph Communications
Toronto, ON
- $90,000 to $110,000 CAD / year
Develop multi-level relationships within each account, from day-to-day buyers to senior leaders
Added 1 hour ago
Senior Product Designer, Growth & Consumer UX (f/m/x)
HelloFresh
Toronto, ON
We're looking for a Senior Product Designer to join our global Consumer Experience team, working in either Growth or Consumer. This is a senior, hands-on individual contributor role in an…
Added 1 hour ago
KD
Sales, Account Executive Consulting/Gestionnaire de comptes, Ventes
KPI Digital Solutions
Montreal, QC
- Other
Vous reconnaissez l'importance du suivi des activités, de la progression des ventes et des détails des opportunités dans notre CRM (Microsoft Dynamics).
Added 1 hour ago
IS
Deal Origination Intern
Independent Sponsor Forum
BC · Bear Mountain, BC
- Volunteer
…investment firm. Interns work directly alongside junior and senior origination professionals and are encouraged to bring new ideas and improve existing…
Added 1 hour ago
Sales Representative - DPM
Tridel Group of Companies
Toronto, ON
Negotiate commercial terms in partnership with senior leadership and other internal stakeholders.
Added 1 hour ago
OH
IT Specialist
O’Dell HVAC Group
Waterloo, ON
- Full-time
We are seeking an IT Specialist to join our team. Reporting to the Senior Vice President, Operations and Performance, you will play a key role in supporting and maintaining the…
Added 2 hours ago
BG
Sales Coordinator
Beutel, Goodman & Company Ltd.
Toronto, ON
- Full-time
…administrative functions, produces sales and asset reports, maintains CRM data integrity, supports advisor and client inquiries, and helps ensure the smooth execution of team…
Added 3 hours ago
A
Senior Sales Representative, Core Major Accounts (Hunter)
ADP
Calgary, AB
- Full-time
ADP is hiring a Senior Sales Representative, Core Major Accounts (Hunter)
Added 4 hours ago
CG
Senior Investment Associate | Cash Management Group
Canaccord Genuity Group Inc.
Vancouver, BC
- $90,000 to $110,000 CAD / year
- Full-time
The Cash Management Group at Canaccord Genuity is seeking a highly driven and experienced Senior Investment Associate to support our Institutional Investment Advisors and broader Private…
Added 4 hours ago
Y
Application Engineer_ High Content Imaging & Analysis (HCA)
Yokogawa
NB · Chiasson Office, NB
- Full-time
Yokogawa India is seeking a highly skilled and driven Senior Application Specialist to lead application support, scientific collaboration, and technical pre-sales/post-sales initiatives for…
Added 5 hours ago
NF
Senior L&D Partner - Sales & Technology
NES Fircroft
Calgary, AB
- Full-time
Join NES Fircroft as a Senior L&D Partner - Sales & Technology, where you'll play a strategic role in developing the commercial capabilities, technology proficiency, and leadership…
Added 5 hours ago
U
Statistical Assistant
UNESCO
Montreal, QC
- From $53,996 CAD / year
…problems - are referred, with the supporting documentation, to the Senior Statistical Assistant or the…
Added 7 hours ago
I-
Business Development Executive – Staffing Solutions
I8IS - Infiniti Software Solutions
Vaughan, ON
- Full-time
…closing deals? We are seeking an ambitious, results-driven Senior Business Development Manager to accelerate our corporate…
Added 7 hours ago
T
Senior Manager, Commercial Operations
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
The Senior Manager, Commercial Operations leads the operating rhythm, governance, and cross-functional execution that enable the effectiveness of the Canadian commercial organization and…
Added 8 hours ago
OD
Senior Customer Experience Specialist
One Degree Organic Foods
Mission, BC
- Full-time
POSITION: Senior Customer Experience Specialist REPORTS TO: Senior Brand Manager
Added 11 hours ago
AG
Project Manager
Adelphi Group
Toronto, ON
- Full-time
MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative…
Added 11 hours ago
AG
Demand Generation Marketing Manager
Adelphi Group
Toronto, ON
- Full-time
You'll serve as a key bridge between sales and marketing - working closely with senior demand gen leadership, sales, marketing, and MarOps teams to build and activate target account lists,…
Added 11 hours ago
AG
Media Director, Programmatic
Adelphi Group
Toronto, ON
- Full-time
MRM is part of the Omnicom Precision Marketing activation practice with Critical Mass. This practice integrates CRM platform expertise, journey management, and first-party data capabilities…
Added 12 hours ago
SM
Intermediate IT/VoIP Support Technician
Starport Managed Services Inc.
Charlottetown, PE
- Full-time
…with increasing network/VoIP support while mentoring alongside senior team…
Added 12 hours ago
SD
Senior Manager, Specialty Pharmacy-2
Shoppers Drug Mart
Calgary, AB
- Full-time
Reporting to the Director, Clinic and Specialty Programs, the Senior Manager, Specialty Pharmacy is responsible for the successful operation of our Shoppers Drug Mart Specialty Health…
Added 12 hours ago
WI
Senior Archaeologist
WSP in Canada
London, ON
- Full-time
Provide senior technical review of deliverables to meet MCM and WSP quality standards.

Critical Mass

Media Director, Programmatic

Toronto, ON, Canada

Salary Range: $135,000 - $160,000 CAD · Full-time

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Job details

Pay: Salary Range: $135,000 - $160,000 CAD
Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

MRM is part of the Omnicom Precision Marketing activation practice with Critical Mass. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

The Role

We are currently hiring a Director, Programmatic to lead our demand-side platform capabilities within our Client Services function. The Director, Programmatic will have the opportunity to shape programmatic strategy, drive innovation, and grow some of the country’s top brands and advertisers through data-driven media activation across The Trade Desk and DV360.

What You Will Do

Oversee programmatic strategy, media planning, activation, optimization, and quarterly business planning across The Trade Desk and DV360.
Provide strategic guidance on audience targeting, bidding, budget allocation, measurement, inventory quality, and performance optimization.
Lead, mentor, and develop a team of pecialists; consistently provide training, feedback, and career development support.
Ensure best-in-class execution and operational excellence across DSP campaigns, including quality assurance, pacing, performance monitoring, and troubleshooting.
Contribute to business growth by proactively identifying opportunities to expand client success through programmatic media.
Partner with cross-functional teams to develop integrated media strategies and deliver strong client outcomes.
Continuously support the development and improvement of operational processes, tools, and best practices to drive efficiency and scalability.
Monitor industry news, privacy developments, and platform changes across The Trade Desk and DV360, flagging relevant updates to the broader Critical Mass team and identifying implications and recommended actions.
Represent Critical Mass in client meetings, business reviews, presentations, and new business opportunities.
Some travel may be required, depending on client needs.

Who You Are

You have 10+ years of hands-on-keyboard experience in programmatic advertising, with deep expertise in The Trade Desk and DV360.
You have experience managing and developing teams, ideally with 3+ years in a people leadership role.
You have a strong understanding of programmatic strategy, audience activation, bidding and optimization, measurement, and campaign troubleshooting.
You are comfortable in a senior client-facing role and thrive on building trusted relationships with new and existing clients.
You possess strong analytical skills and substantial knowledge of Excel, including pivot tables, VLOOKUP/XLOOKUP, and data analysis.
You thrive in dynamic and demanding situations and are comfortable navigating ambiguity.
You have strong project management, attention to detail, and organizational skills, with the ability to manage multiple priorities and work within tight deadlines.
You have excellent interpersonal, collaboration, and communication skills; you can build rapport with others and present decks with confidence and ease.
You are innovative and an independent thinker with the ability to use data and insights to influence decisions.
You are passionate about developing talent, improving ways of working, and advancing the role of programmatic media in client growth.

Salary Range: $135,000 - $160,000 CAD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary Range: $135,000 - $160,000 CAD

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More about this job

Responsibilities

Lead programmatic strategy, planning, activation, optimization, and business planning across The Trade Desk and DV360, while ensuring campaign quality and operational excellence. Develop the programmatic team, advise clients, identify growth opportunities, collaborate across functions, and improve processes and best practices.

Requirements

Requires 10 or more years of hands-on programmatic advertising experience, deep expertise in The Trade Desk and DV360, and experience managing and developing teams, ideally with at least three years in a leadership role. Candidates should bring strong strategic, analytical, client-facing, communication, and project management skills, including substantial Excel proficiency.

Skills

Programmatic Advertising
Programmatic Strategy
Media Planning
Media Buying
The Trade Desk
DV360
Audience Targeting
Bidding and Optimization
Campaign Measurement
Campaign Troubleshooting
Team Leadership
Data Analysis
Excel
Project Management
Cross-Functional Collaboration

Visa sponsorship

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Keywords

Programmatic Advertising
The Trade Desk
DV360
Demand-Side Platforms
Media Planning
Media Activation
Audience Targeting
Bidding
Budget Allocation
Campaign Measurement
Inventory Quality
Performance Optimization
Campaign Quality Assurance
Pacing
Campaign Troubleshooting
Quarterly Business Planning
First-Party Data
Customer Journey Management
CRM
Integrated Media Strategy
Privacy Developments
Excel
Pivot Tables
VLOOKUP
XLOOKUP
Data Analysis
Client Services
Team Development
Operational Excellence

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