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Critical Mass

Performance Media Associate, Planning

Toronto, ON, Canada

Salary Range: $55,000 - $65,000 · Full-time

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Job details

Pay: Salary Range: $55,000 - $65,000
Job type: Full-time
Apply by: Nov 1, 2026
Experience: 0-2 years of experience in media, marketing, or advertising
Posting language: English
Posted: Oct 3, 2026

Original job description

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Critical Mass is hiring a Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.

You Will

Assist in building and maintaining media plans across digital channels
Support campaign setup, trafficking, QA, and tracking implementation
Maintain reporting dashboards and performance tracking systems
Ensure campaign details align with strategic direction and client goals
Compile campaign performance data and support reporting deliverables
Identify initial insights and optimization opportunities
Support A/B testing and performance evaluation efforts
Assist in translating data into basic client-facing summaries
Support day-to-day client requests and internal coordination
Work closely with Managers and Directors to execute media strategies
Maintain documentation, trafficking sheets, and reporting accuracy
Participate in training and skill development across media platforms

You Have

0-2 years of experience in media, marketing, or advertising
Exposure to digital media channels such as Search, Social, or Programmatic
Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)
Strong attention to detail and organizational skills
Willingness to learn performance media strategy and execution

Salary Range: $55,000 - $65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary Range: $55,000 - $65,000

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More about this job

Responsibilities

Support the planning, setup, trafficking, tracking, reporting, and optimization of performance media campaigns across digital channels. Maintain accurate campaign documentation and dashboards, identify initial performance insights, and coordinate with clients and internal teams to execute media strategies.

Requirements

Candidates should have 0–2 years of experience in media, marketing, or advertising, with exposure to digital channels such as Search, Social, or Programmatic. They should understand basic campaign metrics, demonstrate strong attention to detail and organizational skills, and be willing to learn performance media strategy and execution.

Skills

Media Planning
Digital Media
Campaign Setup
Campaign Trafficking
Quality Assurance
Tracking Implementation
Reporting
Performance Tracking
Campaign Optimization
Data Analysis
A/B Testing
Client Communication
Search
Social Media
Programmatic Advertising
Attention to Detail

Visa sponsorship

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Keywords

Performance Media
Media Planning
Media Buying
Digital Channels
Search
Social Media
Programmatic Advertising
Campaign Setup
Trafficking
Quality Assurance
Tracking Implementation
Reporting Dashboards
Performance Tracking
Campaign Optimization
Campaign Metrics
CTR
CPC
CPA
ROAS
A/B Testing
Client-Facing Summaries
Media Strategy
Client Coordination

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