Performance Media Associate, Planning
- Toronto, ON, Canada
Salary Range: $55,000 - $65,000 · Full-time
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Job details
- Pay
- Salary Range: $55,000 - $65,000
- Job type
- Full-time
- Apply by
- Experience
- 0-2 years of experience in media, marketing, or advertising
- Posting language
- English
- Posted
Original job description
Agency
Critical Mass
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
Critical Mass is hiring a Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.
You Will
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
Salary Range: $55,000 - $65,000
Critical Mass
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
Critical Mass is hiring a Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.
You Will
- Assist in building and maintaining media plans across digital channels
- Support campaign setup, trafficking, QA, and tracking implementation
- Maintain reporting dashboards and performance tracking systems
- Ensure campaign details align with strategic direction and client goals
- Compile campaign performance data and support reporting deliverables
- Identify initial insights and optimization opportunities
- Support A/B testing and performance evaluation efforts
- Assist in translating data into basic client-facing summaries
- Support day-to-day client requests and internal coordination
- Work closely with Managers and Directors to execute media strategies
- Maintain documentation, trafficking sheets, and reporting accuracy
- Participate in training and skill development across media platforms
- 0-2 years of experience in media, marketing, or advertising
- Exposure to digital media channels such as Search, Social, or Programmatic
- Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)
- Strong attention to detail and organizational skills
- Willingness to learn performance media strategy and execution
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
Salary Range: $55,000 - $65,000
More about this job
Responsibilities
Support the planning, setup, trafficking, tracking, reporting, and optimization of performance media campaigns across digital channels. Maintain accurate campaign documentation and dashboards, identify initial performance insights, and coordinate with clients and internal teams to execute media strategies.
Requirements
Candidates should have 0–2 years of experience in media, marketing, or advertising, with exposure to digital channels such as Search, Social, or Programmatic. They should understand basic campaign metrics, demonstrate strong attention to detail and organizational skills, and be willing to learn performance media strategy and execution.
Skills
- Media Planning
- Digital Media
- Campaign Setup
- Campaign Trafficking
- Quality Assurance
- Tracking Implementation
- Reporting
- Performance Tracking
- Campaign Optimization
- Data Analysis
- A/B Testing
- Client Communication
- Search
- Social Media
- Programmatic Advertising
- Attention to Detail
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Data & Analytics
Keywords
- Performance Media
- Media Planning
- Media Buying
- Digital Channels
- Search
- Social Media
- Programmatic Advertising
- Campaign Setup
- Trafficking
- Quality Assurance
- Tracking Implementation
- Reporting Dashboards
- Performance Tracking
- Campaign Optimization
- Campaign Metrics
- CTR
- CPC
- CPA
- ROAS
- A/B Testing
- Client-Facing Summaries
- Media Strategy
- Client Coordination