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Added 11 mins ago
M
Account Executive
MiQ
Toronto, ON
- Full-time
Campaign activationAssisting the Account Manager with insight planning - Considering client objectives, client challenges, vertical specific insights & macro factors End of Campaign –…
Added 42 mins ago
Sr Field Marketing Manager
Dayforce
Canada
Partner with Sales and BDR teams to drive activation and follow-through around priority programs and accounts.
Added 42 mins ago
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Senior Manager, Treasury Solutions, Capital Markets
RBC
Toronto, ON
- Full-time
As the Senior Manager, Treasury Solutions, with RBC’s Treasury Solutions Capital Markets Coverage team, you will be responsible to proactively provide advice and enable clients to leverage…
Added 1 hour ago
R
Account Executive (Accounting & Bookkeeping)
Relay
Remote, Canada
- Full-time
- Remote
Build mutual action plans that get partners to their first client referrals, and drive early activation rather than stopping at signature
Added 1 hour ago
R
Account Executive (Accounting & Bookkeeping)
Relay
Remote, Canada
- Full-time
- Remote
Build mutual action plans that get partners to their first client referrals, and drive early activation rather than stopping at signature
Added 1 hour ago
TM
Partnerships Manager
The MRG Group
Toronto, ON
- $70,000 to $80,000 CAD / year
- Full-time
Support the Sales & Development Manager on complex festival sponsor execution, partner servicing, and activation delivery where additional senior oversight is required.
Added 2 hours ago
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Senior Manager, Treasury Solutions, Capital Markets
RBC
Toronto, ON
- Full-time
As the Senior Manager, Treasury Solutions, with RBC’s Treasury Solutions Capital Markets Coverage team, you will be responsible to proactively provide advice and enable clients to leverage…
Added 2 hours ago
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AI Deployment Manager, Enterprise
Gorgias
Toronto, ON
- $123,000 to $136,000 CAD / year
- Full-time
As the AI Deployment Manager, your role is to manage the entire onboarding process for your book of business, beginning to end - from sales handover through configuration, training, and…
Added 3 hours ago
ML
Category Marketing Manager - Kits
Maple Leaf Foods Inc
Mississauga, ON
- $96,000 to $141,000 CAD / year
- Full-time
As the Category Marketing Manager, Kits you'll be tasked with leading the next phase of this growing business - developing and executing growth strategies owns developing and executing…
Added 3 hours ago
Front Store Manager
Neighbourly Pharmacy
Victoria, BC
Neighbourly Pharmacy is looking for a Full-Time Front Store Manager to join our team at Admirals Walk Pharmasave in Victoria, British Columbia.
Added 4 hours ago
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Sr Product Mgr, eBay Live-Seller/Host
eBay
Toronto, ON
- Full-time
As Senior Product Manager, Seller and Host Experience – eBay Live, you’ll own critical parts of the seller and host journey. You’ll develop a deep understanding of seller needs and…
Added 5 hours ago
MB
Creator Community Assistant Manager
MAV Beauty
Vaughan, ON
- Full-time
The Creator Community Assistant Manager is a foundational role within MAV’s creator-first operating model. This role owns the full creator lifecycle for our brand communities - discovery,…
Added 5 hours ago
CI
Account Executive - Emerging & Commercial Acc
CloudKettle Inc
Toronto, ON
- Up to $120,000 CAD / year
- Full-time
This is an excellent opportunity for a Business Development Manager, Sales Development Manager or other person in a quota carrying role to take the next step in their career. The role is…
Added 6 hours ago
CA
Account Executive - Emerging & Commercial Acc
CloudKettle, a Bell Canada company
Toronto, ON
- Full-time
This is an excellent opportunity for a Business Development Manager, Sales Development Manager or other person in a quota carrying role to take the next step in their career. The role is…
Added 6 hours ago
F
Senior Commerce Specialist
Flywheel
Toronto, ON
- Full-time
Strong background in paid search (PPC), DSP/programmatic activation, or multi-channel media strategy
Added 6 hours ago
F
Senior Commerce Specialist
Flywheel
Toronto, ON
- Full-time
Strong background in paid search (PPC), DSP/programmatic activation, or multi-channel media strategy
Added 6 hours ago
Senior Manager, Off Menu
CookUnity
Toronto, ON
Own business performance: Drive revenue, GMV, CAC, activation, retention, payback, contribution margin, unit economics, and overall P&L outcomes.
Added 7 hours ago
PH
Menu & Food Innovation Marketing Manager
Pizza Hut
Vaughan, ON
- $134,810 to $139,810 CAD / year
- Full-time
The Menu & Food Innovation Marketing Manager leads the end-to-end development and strategic execution of new menu items and culinary platforms for Pizza Hut Canada. This role combines…
Added 7 hours ago
PH
Menu & Food Innovation Marketing Manager
Pizza Hut
Vaughan, ON
- $134,810 to $139,810 CAD / year
- Full-time
The Menu & Food Innovation Marketing Manager leads the end-to-end development and strategic execution of new menu items and culinary platforms for Pizza Hut Canada. This role combines…
Added 7 hours ago
T
Regional Director of Operations, Americas and Asia Pacific
TrustFlight
Vancouver, BC
- Full-time
Vancouver, British Columbia | Full time, permanent | Salary: CAD 160,000 to 175,000 base, plus annual performance bonus, activation uplift and benefits
Added 7 hours ago
OB
Affiliate & Partnerships Manager
Odd Bunch
Remote, Canada
- Full-time
- Remote
…comfortable working in a cohort retention report and at a sampling activation in the same…
Added 8 hours ago
PC
Retail Technology IMAC Manager
Parkland Corporation
Mississauga, ON · Calgary, AB
- Full-time
Assurer la résolution rapide des problèmes liés à l’installation, à l’activation et aux services pouvant avoir une incidence sur les opérations de vente au détail.
Added 10 hours ago
HH
Fredericton Registered Nurse Class A (RNCA) PCN 1156476
Horizon Health Network
Fredericton, NB
- Part-time
…shared with the candidate, Human Resources and the requesting manager electronically and language results will be placed on the personnel file for Horizon’s hiring…
Added 17 hours ago
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Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…
Added 19 hours ago
C
Martech AdTech Technical Architect
Capgemini
Toronto, ON · Greater Toronto Area, Canada
- Full-time
configuration on GCP or Snowflake, and downstream activation flows – Design first-party audience pipelines from loyalty and transactional data sources into ad

Critical Mass

Performance Media Associate, Planning

Toronto, ON, Canada

Salary Range: $55,000 - $65,000 CAD · Full-time

Apply About employer

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Job details

Pay: Salary Range: $55,000 - $65,000 CAD
Job type: Full-time
Apply by: Nov 1, 2026
Posting language: English
Posted: Oct 3, 2026

Original job description

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

We are an experience design agency with a relentless focus on the customer.

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our design process. By creating customer experiences that are simple, valuable, entertaining, and convenient, we deliver measurable results for some of the world’s most admired brands. 

Today we’re 950 people in 11 offices on 4 continents.

We love diverse points of view, open minds, and people who are passionate, driven, and real. And we love all things digital, too.

The Role

You’ll support the planning, activation, measurement, and reporting of performance media programs. You’ll build strong technical and analytical fundamentals while contributing reliable execution and useful insights to the team.

What You’ll Do

Support media plans, campaign briefs, audience definitions, budgets, and KPI documentation.
Build and QA campaigns, creative tags, tracking parameters, audiences, and conversion setups.
Monitor delivery, pacing, budgets, and basic performance indicators.
Pull, reconcile, organize, and visualize performance data for reporting.
Conduct basic analysis and help identify trends, anomalies, and optimization opportunities.
Maintain naming conventions, documentation, trafficking logs, invoices, and operational records.
Participate in team and client workflows while building platform and measurement knowledge.

Who You Are

Have relevant experience through work, internships, coursework, training, or projects in marketing, advertising, analytics, or a related area.
Understand the basics of paid media, customer journeys, and performance KPIs.
Are comfortable using spreadsheets and working with quantitative information.
Have strong attention to detail and a commitment to QA and data accuracy.
Communicate clearly and work collaboratively.
Are organized, curious, dependable, and willing to ask effective questions.

Salary Range: $55,000 - $65,000 CAD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary Range: $55,000 - $65,000 CAD

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More about this job

Responsibilities

Support the planning, setup, monitoring, measurement, and reporting of performance media campaigns, including budgets, audiences, tracking, and quality assurance. Organize and analyze campaign data, identify trends and optimization opportunities, and maintain accurate operational records.

Requirements

Relevant experience may come from work, internships, coursework, training, or projects in marketing, advertising, analytics, or a related field. Candidates should understand paid media, customer journeys, and performance KPIs; be comfortable with spreadsheets and quantitative information; and demonstrate accuracy, clear communication, organization, curiosity, and dependability.

Skills

Media Planning
Campaign Activation
Campaign Setup
Campaign Quality Assurance
Audience Definition
Budget Management
Performance Monitoring
Data Analysis
Performance Reporting
Data Visualization
Spreadsheet Skills
KPI Documentation
Tracking and Conversion Setup
Attention to Detail
Communication
Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Performance Media
Media Planning
Media Buying
Campaign Briefs
Audience Definitions
Budgets
Key Performance Indicators
Campaign Activation
Creative Tags
Tracking Parameters
Conversion Setup
Campaign Pacing
Performance Data
Data Reconciliation
Data Visualization
Performance Analysis
Optimization
Quality Assurance
Trafficking Logs
Invoices
Customer Journeys
Paid Media
Marketing
Advertising
Analytics

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