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Added 3 mins ago
D
Senior Manager, Strategic Project Management
Datasite
Toronto, ON
- Full-time
Lead go-to-market readiness efforts, such as new product and offering launches, pricing and packaging changes, and market expansion, coordinating Product, Sales, Marketing, Customer…
Added 3 mins ago
ST
Head of Marketing
Savvy Talent
Canada
- Full-time
…website, product marketing, and enterprise campaigns. You will lead a small team of about three people, which will grow over the next year, and manage the agencies that support…
Added 3 mins ago
ST
Head of Marketing
Savvy Talent
Canada
- Full-time
…website, product marketing, and enterprise campaigns. You will lead a small team of about three people, which will grow over the next year, and manage the agencies that support…
Added 3 mins ago
ML
Bird Hanger
Maple Leaf Foods Inc
London, ON
- Full-time
Push the birds to the lead hangers to ensure that they are able to hang according to our standards
Added 3 mins ago
OT
Support Engineer I
Opti9 Technologies
Ottawa, ON
- $55,000 to $60,000 CAD / year
- Full-time
…experience to our clients. This role will report to the Support Team…
Added 18 mins ago
W
Principal Electrical Engineer
Worley
Vancouver, BC
- Full-time
We are currently recruiting for a Lead Electrical Engineer. Our team includes world class experts and dynamic go-getters. This is a full-time position based in Vancouver, British Columbia.
Added 18 mins ago
W
Principal Structural Designer
Worley
Calgary, AB · Edmonton, AB
- Full-time
Lead the development and oversight of complex structural design deliverables, including:
Added 18 mins ago
NT
Manager Security Assurance
NZ Transport Agency Waka Kotahi
Hamilton, ON
- Full-time
Lead NZTA's independent security assurance function and a team of five
Added 33 mins ago
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CNC Machine Operator - Precision Equipment
CyberCoders
Chatham, NB
- $30 to $32 CAD / hour
- Contract
Added 33 mins ago
1
Account Director
15Rock
Toronto, ON
- Full-time
You will need to know our work in depth. Your buyers are partners, CIOs and CFOs, and they test every claim. Our experts will back you, but you lead the conversation.
Added 48 mins ago
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Account Executive, Enterprise (Restaurants)
Solink
Remote, Canada
- $240,000 to $300,000 CAD / year
- Full-time
- Remote
Added 1 hour ago
NP
Healthcare Technology & Systems Lead
nuvRx Pharmacy
Hamilton, ON
- Full-time
As our Healthcare Technology & Systems Lead, you'll work closely with our team to develop, improve, and manage the technology that supports our day-to-day operations.
Added 1 hour ago
R&
Director, Governance, Risk & Compliance (GRC)
Robertson & Company Ltd.
Toronto, ON
- Full-time
…Risk, and Compliance to join their team. In this role, you will lead efforts to develop and implement comprehensive governance and compliance strategies, ensuring the organization meets…
Added 1 hour ago
Art Director
Clutch Technologies Inc.
Toronto, ON
We’re looking for an Art Director to lead concept development for Clutch. Our creative team executes at a high bar; this role adds the thinking behind it. You’ll turn business and audience…
Added 1 hour ago
J
Digital Marketing Specialist / Spécialiste en marketing numérique
Jobgether
Canada
- Full-time
…strategies for online retail brands and strengthening digital lead generation for a motorcycle dealership. Through email, SMS, marketing automation, paid media, creators, and partnerships,…
Added 1 hour ago
KD
Directeur·rice, Intelligence consommateurs | Consumer Insights Manager
Keurig Dr Pepper
Montreal, QC
- Full-time
Added 1 hour ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper
Mississauga, ON · Montreal, QC
- Full-time
Added 1 hour ago
W
Principal Mechanical Engineer
Worley
Calgary, AB · Edmonton, AB
- Full-time
The Principal Mechanical Engineer – Static Equipment will lead the static equipment discipline on large, multi-discipline projects and may provide oversight across multiple projects…
Added 1 hour ago
W
Principal Piping Engineer
Worley
Calgary, AB · Edmonton, AB
- Full-time
Serve as the Piping Engineering discipline lead on medium to large projects, providing technical direction and oversight to teams of piping engineers and designers.
Added 1 hour ago
W
Principal Mechanical Engineer
Worley
Calgary, AB · Edmonton, AB
- Full-time
Support or fill-in for the Mechanical lead as requested.
Added 1 hour ago
W
Senior Buyer
Worley
Oakville, ON
- Full-time
Lead commercial evaluations, supplier negotiations, and contract award recommendations.
Added 1 hour ago
F
Lead Building Services Design Engineer
Fluor
Vancouver, BC
- Full-time
This is the Lead position on assigned projects or performs engineering assignments of any complexity and perform all or some of the following:
Added 1 hour ago
F
Principal Designer- Material Handling
Fluor
Calgary, AB
- Full-time
…work on projects of varying locations in both a supporting and lead role capacity. The position relies primarily on established policies, procedures, and applicable work practices to make…
Added 1 hour ago
F
Supervisor, Material Management
Fluor
Vancouver, BC
- Full-time
…and Construction (EPFC) projects or may serve as a regional lead for non-project…
Added 1 hour ago
F
Project Controls Specialist III
Fluor
Vancouver, BC
- Full-time
Must have had leadership roles as a Control Team Lead (CTL) on a small-sized project or lead on a large project

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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