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Added 10 mins ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper
Mississauga, ON · Montreal, QC
- Full-time
Added 10 mins ago
M
Group Finance Manager, Canada Enterprise Team
Microsoft
Toronto, ON
- Full-time
Are you seeking a Group Finance Manager role that is at the forefront of making an impact with some of our largest Canadian enterprises? Looking for an opportunity to be part of a dynamic…
Added 25 mins ago
F
Video Lead
Foundation
Remote, Canada
- $88,000 to $110,000 CAD / year
- Full-time
- Remote
Your team. You manage and develop the video specialists who aren't yet placed in pods. The resource manager staffs them across pods. As video demand grows, they move into pods and stay on…
Added 39 mins ago
CL
Marketing Digital Coordinator
CRAFT Living Inc.
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
…and project coordination. You will work with the Marketing Manager and Senior Creative Designer, and collaborate with Sales, Operations, the social media manager, external agencies,…
Added 39 mins ago
P
Digital Operations Manager
PHD
Toronto, ON
- $45,000 to $50,000 CAD / year
- Full-time
Maintain pixel strategy docs, event taxonomies, implementation guides, SOPs and post-campaign retrospectives; propose process improvements and automation opportunities.
Added 55 mins ago
UO
Systems Administrator Operations
University of Victoria
Victoria, BC
- Full-time
Reporting to the Manager, Data Centre Services, the Systems Administrator Operations works as part of a team to ensure the operational effectiveness of the university’s servers, storage and…
Added 55 mins ago
NG
Manager, Fundraising Information Systems
National Gallery of Canada Foundation
Ottawa, ON
- Full-time
The Manager, Fundraising Information Systems is responsible for the strategic management, administration, integrity, analysis, and effective utilization of the organization's fundraising…
Added 55 mins ago
RC
Project Quotations Specialist
Rexel Canada
Mississauga, ON
- Full-time
…leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to…
Added 1 hour ago
WC
Senior Manager, Data Analytics
Walmart Canada
Mississauga, ON
- Full-time
The Senior Manager, Data Analytics & AI Transformation is responsible for leading the development, maintenance and continuous improvement of data, analytics and AI-enabled tools that…
Added 1 hour ago
WC
Senior Manager, Merchandising Planning
Walmart Canada
Mississauga, ON
- Full-time
The Senior Manager leads and develops a high-performing Planning team, establishing clear accountability, strengthening analytical and commercial capabilities, and fostering a culture of…
Added 1 hour ago
S
Demand & Content Marketing Lead | Responsable Marketing de la Demande et Contenu
Sadie
Montreal, QC · Saint-Laurent, QC
- Full-time
You use AI tools to move faster in research, writing, analysis, and automation, and you check what they produce.
Added 1 hour ago
RC
Project Quotations Specialist
Rexel Canada
Kitchener, ON
- Full-time
…leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to…
Added 1 hour ago
EG
Regional Product Business Manager, Analytical
Endress+Hauser Group
Montreal, QC
- Full-time
…~17.000 employees shape the future in the field of process automation. Whether developing and realizing new technology as a team, collaborating to build instrumentation, or strengthening…
Added 1 hour ago
T
Quality Engineer I
TD
Toronto, ON
- Full-time
Develop and debug automation frameworks/scripts; manage test suites, traceability, defect logging, and defect resolution support.
Added 1 hour ago
F
Reddit & Communities Lead
Foundation
Remote, Canada
- $88,000 to $110,000 CAD / year
- Full-time
- Remote
…specialists not yet placed in a pod report to you. The resource manager staffs them across…
Added 1 hour ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
ON · Ontario, Canada
- Full-time
…end-to-end solutions across platforms such as CRM, marketing automation, content management, personalization, analytics, and advisor-facing…
Added 1 hour ago
A
Technical Program Manager
AMISEQ
Toronto, ON
- Contract
Technical Program Manager This role will be part of the Program Management Office (PMO) team within Marketing Technology (MarTech). You'll work on and lead sophisticated…
Added 1 hour ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…end-to-end solutions across platforms such as CRM, marketing automation, content management, personalization, analytics, and advisor-facing…
Added 1 hour ago
KP
Digital Graphic Designer - Competition ID: 4803
Kwantlen Polytechnic University
Surrey, BC
- Full-time
Reporting to the Manager, Marketing Operations, this position is responsible for the creative conceptualization, design, production and coordination of print and digital marketing and…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
…cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client…
Added 1 hour ago
A
Information Technology (IT) Manager
Argus
AB · Edmonton, AB
- Full-time
Reporting to the CFO, the IT Manager oversees and provides the strategic and operational leadership for the information technology function, including IT infrastructure, cybersecurity, ERP…
Added 1 hour ago
E
System Test Analyst
Ericsson
Ottawa, ON
- Full-time
Technical skills, including proficiency in Python, with some exposure to LLM interactions using Agentic AI; data analysis and automation experience
Added 2 hours ago
AI
Service Delivery Manager – Azure Cloud Infrastructure & Operations
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Montreal, QC
- Full-time
Familiarity with automation, DevOps practices, and cloud governance frameworks.
Added 2 hours ago
UO
Energy Conservation Engineer
University of British Columbia
Vancouver, BC · UBCV | Campus Energy Centre (CEC)
- $9,599.75 to $14,385.5 CAD / month
- Full-time
Reports to the Energy Conservation Manager in Energy and Water Services' Energy Conservation and Innovation Unit; has direct contact with Building Operations staff, the UBC Sustainability &…
Added 2 hours ago
T
Senior Finance Analyst
TD
Toronto, ON
- Full-time
This role reports to the Senior Finance Manager, BWI Finance, within the Global Technology & Solutions (GTS) Finance team. GTS plays a critical role in enabling the bank's strategic…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

Apply About employer

More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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