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Added 3 mins ago
DO
Property & Tenant Services Manager, Housing Services
District of Sault Ste. Marie Social Services Administration Board
Sault Ste. Marie, ON
- Full-time
Reporting to the Supervisor of Housing Services, the Property and Tenant Services Manager is responsible for the day-to-day operations and social challenges of the assigned DSSMSSAB housing…
Added 3 mins ago
DO
Case Manager, Ontario Works (Temporary Up to 12 Months)
District of Sault Ste. Marie Social Services Administration Board
Sault Ste. Marie, ON
- Full-time
The District of Sault Ste. Marie Social Services Administration Board is searching for an energetic and enthusiastic individual to join our team based in Sault Ste. Marie as temporary Case…
Added 3 mins ago
DO
Case Manager, Ontario Works (Temporary up to 18 Months)
District of Sault Ste. Marie Social Services Administration Board
Sault Ste. Marie, ON
- Full-time
The District of Sault Ste. Marie Social Services Administration Board is searching for an energetic and enthusiastic individual to join our team based in Sault Ste. Marie as temporary Case…
Added 3 mins ago
IH
Project Manager | Capital Projects Delivery
Interior Health Authority
Kelowna, BC
- Full-time
In accordance with the established vision and values of the organization, the Project Manager is responsible to facilitate and coordinate the design, construction, and building…
Added 17 mins ago
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Territory Manager - Healthcare
Linde
Fredericton, NB
- Full-time
The Territory Manager identifies and develops sales opportunities by visiting key (targeted) physicians and referral sources to promote the company's products and services, conduct product…
Added 32 mins ago
PC
Project Technologist/Senior Project TechnologistHazourdous Materials
Pinchin Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
…America. Our teams bring together expertise in environmental services, compliance, building science and resiliency, occupational health and safety, sustainability, and engineering. We help…
Added 32 mins ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Montreal, QC
- Full-time
As a Forensic and Dispute Services Senior Manager (Bilingual FR/EN), you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service…
Added 32 mins ago
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Project Manager III
Affinity
Richmond, BC
- Contract
On behalf of our public-sector client, Affinity is seeking a Project Manager III. The successful candidate will work with senior executives to help define and shape a major business…
Added 32 mins ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Quebec, QC
- Full-time
As a Forensic and Dispute Services Senior Manager (Bilingual FR/EN), you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service…
Added 32 mins ago
ME
Manager, Tax
Manning Elliott LLP
Abbotsford, BC
- $105,000 to $125,000 CAD / year
- Full-time
The Manager, Tax will be responsible for managing and delivering tax compliance and tax planning services for a diverse range of clients, while driving business growth and ensuring the…
Added 33 mins ago
RU
Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
As a Manager within the Operations and Supply Chain Consulting practice, you will become a leader in one of the fastest growing and most entrepreneurial groups within RSM. You will have the…
Added 33 mins ago
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Business Banking Specialist
TD
Montreal, QC
- Full-time
Reporting into the Team Manager, BBS you will engage small business customers in conversations to understand and meet their current Business Account opening, Term and Trust Products and…
Added 33 mins ago
T
Commercial Banking Intern / Co-Op
TD
Windsor, ON
- Full-time
TD Commercial Banking provides financial solutions to North American businesses. Our broad range of products and services allows us to meet the needs of our clients in every sector,…
Added 33 mins ago
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Reddit & Communities Lead
Foundation
Remote, Canada
- $88,000 to $110,000 CAD / year
- Full-time
- Remote
…sources AI assistants lean on most, and it's one of our biggest services. You make sure it's done well, within the platforms' rules, and that it opens the door to the rest of what we…
Added 47 mins ago
PH
Social Worker - Emergency Department (NSPH)
Providence Healthcare
Vancouver, BC
- Part-time
…program/team, which is under the direction of the Patient Care Manager, in achieving program, patient and resident…
Added 1 hour ago
CC
Bilingual Commercial Sales Consultant- Hybrid
Canon Canada
Montreal, QC
- $83,127 to $88,721 CAD / year
- Full-time
As a Bilingual Commercial Sales Consultant reporting to the Sales Manager, Emerging & Key Accounts, you will be the primary point of contact for small-to-medium-sized businesses within a…
Added 1 hour ago
TS
Residential Worker
The Salvation Army in Canada
Hamilton, ON
- Part-time
Complete client intake by assisting the client complete the Social Services intake form and consent
Added 1 hour ago
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Graphic Designer
BGBx
Canada
- Full-time
Reporting to the Studio Manager, this role partners with Creative, Project Management, Print Production, Account Services, Editorial, and other cross-functional teams to ensure deliverables…
Added 1 hour ago
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Cleaning Supervisor
BGIS
Calgary, AB
- Full-time
Manage and oversee Site Cleaner providing direction and support to ensure that the Cleaners are delivering cleaning services to the facility per the client’s MSA SOW and BGIS processes and…
Added 1 hour ago
EI
Senior Municipal Engineer
Egis in Canada
Calgary, AB
- $130,000 to $170,000 CAD / year
- Full-time
…multi-disciplinary inputs such as watermain systems, stormwater and sanitary services, utility coordination, and drainage design, within a consulting engineering delivery framework aligned…
Added 1 hour ago
ST
Senior Processing Consultant
Skilled Trades Ontario / Métiers spécialisés Ontario
ON · Ontario, Canada
- Full-time
The Senior Processing Consultant reports to the Regional Manager, Apprenticeship Services within the Regional Operations team. This position ensures information is handled confidentially,…
Added 1 hour ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
…the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting…
Added 1 hour ago
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Senior Manager, Physical Security
BGIS
Markham, ON
- Full-time
BGIS is a leading provider of customized facility management and real estate services. With our combined team of over 6, 500 globally, we relentlessly focus on enabling innovation through…
Added 1 hour ago
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Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
Added 1 hour ago
AC
Product Owner, Solutions des marchés des capitaux
Amaris Consulting | Part of Mantu
Toronto, ON
- Full-time
Expérience dans le secteur bancaire, les marchés des capitaux, les services financiers ou un autre environnement réglementé.

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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