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Added 3 mins ago
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Directeur principal, Ingénierie logicielle – WFM / Sr Dir. Software Development - WFM
UKG
Montreal, QC
- Full-time
…et de produit évolutives qui donnent vie à des expériences client sécurisées, fiables et…
Added 3 mins ago
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Senior Databricks Data Platform Engineer
Brillio
Canada
- Contract
Own the architecture, configuration, and lifecycle of client's Databricks environments across development, test, and production, including workspaces, account-level settings, networking,…
Added 3 mins ago
1
Product Builder / Senior Product Engineer - AI Products
15Rock
Toronto, ON
- Full-time
The Product Builder owns a product problem from the first client conversation to working software in the client's hands. You find the problem worth solving, decide what to build, and build…
Added 3 mins ago
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Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
Merck
Toronto, ON · Kirkland, QC
- Full-time
…avec des équipes multidisciplinaires, notamment l’Engagement client, les Affaires médicales, les Ventes, l’Accès au marché, l’Apprentissage et développement ainsi qu’avec des agences…
Added 18 mins ago
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Revenue Management Associate
RevWhisper
Hamilton, ON
- $52,000 to $70,000 CAD / year
- Full-time
…our tools and approach. As you meet portfolio performance and client retention goals, you'll take more ownership of strategy and relationships. You'll also help improve the playbooks and…
Added 33 mins ago
HN
Market Sales Director
Harvey Nash
Canada
- Full-time
Harvey Nash is seeking a Market Sales Director to build, lead, and scale a specialized technology market. This role is designed for a commercially driven, producing 360 leader who can…
Added 48 mins ago
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Account Executive, Mobility & Immigration, Enterprise | North America
Deel
Canada
- Full-time
…clients (2000 + employees). This role focuses on understanding client needs, presenting tailored solutions, and negotiating contracts to secure new business while expanding existing…
Added 48 mins ago
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Demand & Content Marketing Lead | Responsable Marketing de la Demande et Contenu
Sadie
Montreal, QC · Saint-Laurent, QC
- Full-time
We're looking for a Demand & Content Marketing Lead to build Sadie Concierge's marketing from the ground up. You'll be the hotel division's first marketing hire, reporting to the VP of…
Added 48 mins ago
CC
Senior Manager, Regional Service
Canon Canada
Montreal, QC
- Full-time
…regional P&L, implement service-led growth initiatives, and lead regional teams through change to consistently exceed SLAs and market expectations. You will also define Key Performance…
Added 48 mins ago
SP
Director, Philanthropy
Surrey Place
Toronto, ON
- $143,300 to $162,300 CAD / year
- Full-time
The Director, Philanthropy will also be responsible for leading the full lifecycle of major and planned gifts and will lead the development and execution of the annual giving strategy to…
Added 48 mins ago
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Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
…market, we know the unique challenges and opportunities our client’s face. We bring functional expertise, data driven insights, and deep industry experience within the consumer products,…
Added 48 mins ago
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Vice President of Operations / Chief Operating Officer - Canada, GreyOwl
Onni Group of Companies
Vancouver, BC
- Full-time
…execution discipline. They will be equally comfortable developing strategy with senior leadership, reviewing performance and financial metrics, improving processes, leading managers and…
Added 49 mins ago
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Reddit & Communities Lead
Foundation
Remote, Canada
- $88,000 to $110,000 CAD / year
- Full-time
- Remote
Client education and sales support. You run working sessions for clients and join pitches where your expertise wins the deal.
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Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
Lead the development of the overall digital marketing campaign go-to-market strategy, and act as a channel owner to build best in class campaigns, test & optimization strategy and…
Added 1 hour ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Saskatoon, SK
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 1 hour ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Toronto, ON
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 1 hour ago
M
Client Relationship Management - Lead Specialist
Marsh
Montreal, QC
- Full-time
As a Client Relationship Management Lead specialist, you will play a key role in client relationship management for the key clients within Marsh’s Affinity Practice. Marsh helps clients…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 1 hour ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Ottawa, ON
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 1 hour ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Winnipeg, MB
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 1 hour ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Calgary, AB
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 1 hour ago
Agency Partner Manager
Reddit
Toronto, ON
This role will report to the Agency Partner Manager Lead, and it will support Holding Companies and Independent Agencies across the Canada market.
Added 1 hour ago
Branch Manager, Vancouver
Odlum Brown
Vancouver, BC
Cultivate a collaborative, high-performance, client-first culture aligned with the firm’s values and long-term strategy
Added 1 hour ago
FH
Leader, Strategic Transformation (Quality & Safety)
Fraser Health
Surrey, BC
- Full-time
Bring your initiative, client service focus, systems level thinking and leadership skills to our dynamic team of seasoned project and change professionals. This Leader role is aligned to…
Added 1 hour ago
FH
Leader, Strategic Transformation (Workday and Business Transformation)
Fraser Health
Surrey, BC
- Full-time
Lead Business Transformation and Shape the Future of Healthcare!

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

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Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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