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Added 1 hour ago
VA
Resources Program Manager
Vancouver Aboriginal Child and Family Services Society
Vancouver, BC
- Full-time
…resourcefulness of our community in designing programs and services to care for our own children and families. Accordingly, we are dedicated to planning, developing, and implementing…
Added 2 hours ago
Nurse A - Registered Nurse Registered Psych Nurse
HealthCareersInSask.ca
Leoville, SK
Job Description: The Registered Nurse A is responsible to the nursing unit manager or director of nursing. The Registered Nurse A is responsible for maintaining a high standard of patient…
Added 2 hours ago
TE
Digital Agency Account Manager
Transparent eCom
Canada
- Part-time
We are seeking an experienced Account Manager to join our agency with a strong background in digital marketing. The ideal candidate will have expertise in Meta and Google, and experience in…
Added 2 hours ago
Recreation Programmer, Fitness
City of Mississauga
Mississauga, ON
Ensure quality of content and delivery of all programs and services through leadership and development with part time staff
Added 2 hours ago
SL
Corporate Branch Manager
Sun Life
Toronto, ON · Sun Life Toronto One York
- Full-time
…Retail Advice & Solutions, this role of the Corporate Branch Manager (CBM) is responsible for executing branch manager supervision activities for Sun Life Canada Securities Inc.…
Added 3 hours ago
CO
Supervisor, Horticulture
City of Brampton
Brampton, ON
- Full-time
Reports to Manager Forestry And Horticulture. Plans, co-ordinates schedules, recruits, trains, evaluates and supervises the Horticultural Services staff. Provides leadership and direction…
Added 3 hours ago
Sr Mgr Perf & Prod Marketing
Rogers Communications
Toronto, ON
Rogers is looking for a strategic, data-driven and engaging leader to join our team as Senior Manager, Performance & Product Marketing across our leading media brand portfolio. This role…
Added 3 hours ago
Dir. Sportsnet Marketing
Rogers Communications
Toronto, ON
…portfolio, television and specialty brands, streaming products and services, and Rogers’ national radio network of 40+…
Added 3 hours ago
U
CCAIP (IVR) Integration Developer
UST
Toronto, ON
- Full-time
UST is a mission-driven group of 29,000+ practical problem solvers and creative thinkers in more than 30 countries. Our entrepreneurial teams are empowered to innovate, act nimbly, and…
Added 3 hours ago
SC
Manager, Media Planning
Starcom Canada
Toronto, ON
- Full-time
As a Planning Manager at Spark, you will oversee a team of media professionals in developing ideas and activations that drive human connections. You will lead the team in pursuing…
Added 4 hours ago
M
Account Manager - Programmatic & Paid Social
Monks
Toronto, ON
- Full-time
We're looking for an Account Manager, Programmatic & Paid Social to join our team in Canada. In this role, you'll combine hands-on programmatic campaign execution with client relationship…
Added 5 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Brantford General Hospital – Our acute care hospital offering a full spectrum of inpatient and outpatient services.
Added 5 hours ago
BC
Registered Practical Nurse - Pre-Admission
Brant Community Healthcare System
Brantford, ON
- Full-time
Brantford General Hospital – Our acute care hospital offering a full spectrum of inpatient and outpatient services.
Added 5 hours ago
BC
Registered Nurse- Paeds
Brant Community Healthcare System
Brantford, ON
- Full-time
…patient care for all assigned patients. Reporting to the Clinical Manager, the successful applicant will be responsible for providing evidence based, comprehensive, safe, effective and…
Added 5 hours ago
BC
Registered Nurse - Operating Room
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Clinical Manager, Operating Room, PACU and Day Surgery, the successful applicant will be responsible for comprehensive nursing care in the operating room program and must…
Added 5 hours ago
BC
Registered Nurse - Medical B7
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Clinical Manager, Medically Integrated Program, the successful applicant will be responsible for providing evidence based, comprehensive, safe, effective and ethical…
Added 5 hours ago
BC
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
- Full-time
Brantford General Hospital – Our acute care hospital offering a full spectrum of inpatient and outpatient services.
Added 5 hours ago
BC
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
- Full-time
Brantford General Hospital – Our acute care hospital offering a full spectrum of inpatient and outpatient services.
Added 5 hours ago
MS
Sales manager
Michaels Stores
Toronto, ON
- Full-time
Store - TOR-TORONTO/ST CLAIR, ONThe Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience.…
Added 7 hours ago
NS
Clinical Therapist - Mental Health & Addictions
Nova Scotia Health Authority
Port Hawkesbury, NS
- Full-time
Nova Scotia Health is the largest provider of health services in Nova Scotia, with some specialized services also offered to clients throughout Atlantic Canada. We’re on a mission to…
Added 7 hours ago
F
Creative Director
Foundation
Remote, Canada
- $110,000 to $135,000 CAD / year
- Full-time
- Remote
Reports to: Head of Client Services. Direct reports: creative makers not yet placed in pods. Dotted line: the writers, designers, editors and producers in every pod and through our…
Added 7 hours ago
NS
Clinical Therapist (Masters) - Schools Plus - Mental Health and Addictions
Nova Scotia Health Authority
NS · Inverness, NS
- Full-time
Nova Scotia Health is the largest provider of health services in Nova Scotia, with some specialized services also offered to clients throughout Atlantic Canada. We’re on a mission to…
Added 7 hours ago
LD
Senior Manager, E-Commerce - Digital Merchandising (Contract)
Loblaw Digital
Toronto, ON
- Full-time
Senior Manager, Digital Merchandising, Shoppers Drug Mart
Added 7 hours ago
C
Advertising Specialist
Cella
Mississauga, ON
- $65,000 to $75,000 CAD / year
- Full-time
Manage campaign workflows and timelines within Adobe Workfront to ensure all creative assets are delivered and ready for timely campaign launches.
Added 7 hours ago
EG
Senior Municipal Engineer
Egis Group
Calgary, AB · Toronto, Ontario
- $130,000 to $170,000 CAD / year
- Full-time
…multi-disciplinary inputs such as watermain systems, stormwater and sanitary services, utility coordination, and drainage design, within a consulting engineering delivery framework aligned…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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