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Added 3 mins ago
CP
Project Coordinator, Construction
Crown Property Management Inc.
Toronto, ON
- $60,000 to $70,000 CAD / year
- Full-time
…tenant construction and/or repair requests as assigned by the Director, Construction to ensure smooth and efficient operation in accordance with internal and external stakeholder…
Added 3 mins ago
OH
Regional Financial Director, FP&A
O’Dell HVAC Group
Burlington, ON
- Full-time
We are seeking a Regional Financial Director, FP&A to join our team in Burlington, Ontario. Reporting to the SVP, Operations & Performance, you will partner with senior leadership to guide…
Added 17 mins ago
HN
Market Sales Director
Harvey Nash
Canada
- Full-time
Harvey Nash is seeking a Market Sales Director to build, lead, and scale a specialized technology market. This role is designed for a commercially driven, producing 360 leader who can…
Added 18 mins ago
BT
Senior Director, Technical Development Lead, Device
BlueRock Therapeutics
Toronto, ON
- Full-time
…Quality, and External Manufacturing teams to ensure device solutions are robust, scalable, regulatory‑compliant, and aligned with patient, clinician, and business…
Added 32 mins ago
SA
Director of Airport Operations
SSP America
Ottawa, ON
- $100,000 to $115,000 CAD / year
- Full-time
Director of Airport Operations | Ottawa International Airport (YOW)
Added 32 mins ago
CC
Senior Manager, Regional Service
Canon Canada
Montreal, QC
- Full-time
…driving regional change under the strategic direction of the Director of Service. You will optimize regional P&L, implement service-led growth initiatives, and lead regional teams through…
Added 32 mins ago
SP
Director, Philanthropy
Surrey Place
Toronto, ON
- $143,300 to $162,300 CAD / year
- Full-time
Reporting to the Vice President, Business Development and Partnerships, the Director, Philanthropy will own and execute the mandate and mission of the Surrey Place Foundation. This position…
Added 33 mins ago
C
Senior Manager, Safety Management System & Safety Culture
CAE
Montreal, QC
- Full-time
Advise the Director Global Safety on SMS strategy, system maturity, emerging industry practices, and safety governance improvements.
Added 47 mins ago
NF
Director, Corporate Underwriting, Specialty Risk, Programs & Travel
Northbridge Financial
Calgary, AB · Vancouver, BC · Halifax, NS · Toronto, ON · Montreal, QC
- Full-time
- Other
What it’s like to be a Northbridge Director, Commercial Lines, Corporate Underwriting
Added 1 hour ago
TU
Educational Coordinator
The University of British Columbia
Vancouver, BC
- $4,576 to $4,808 CAD / month
- Part-time
…tasks as required and may also receive assignments from the Director of Administration. As a key administrative support in the Department of Medical Genetics, the Educational Coordinator…
Added 1 hour ago
LL
Location Coordinator | Toronto
Laurus Lifestyles
Toronto, ON
- Full-time
Identify challenges related to programming and collaborate with the Camp Director to implement appropriate solutions.
Added 1 hour ago
EI
Preconstruction PM - ICI Projects
EBC Inc.
Mississauga, ON
- Full-time
…process while working closely with the Preconstruction/Bid Director. The successful candidate will have demonstrated experience delivering large-scale P3 and Design-Build (DB) projects and…
Added 1 hour ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
…support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the…
Added 1 hour ago
C
Temporary Sales Associate
Coach
Niagara Falls, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 hour ago
C
Temporary Sales Associate
Coach
Niagara Falls, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 hour ago
LH
Physiotherapist
Lifemark Health Group
Windsor, ON
- $36.92 to $51.17 CAD / hour
- Internship
Lifemark Seniors Wellness is one of the largest rehabilitation focused companies dedicated to providing therapy solutions for seniors. With over 30 years of experience, we are a preferred…
Added 1 hour ago
T
Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Manage day-to-day project budgets in partnership with the Associate Director, Experiential Ops and Production, ensuring accurate pricing and cost control, while overseeing purchase orders,…
Added 1 hour ago
B
Client Director
BGIS
Montreal, QC
- Full-time
The Client Director is accountable for program management and delivery, project delivery, client relationship management, and people leadership.
Added 1 hour ago
J
Outside Sales Representative
JobsMedia.io
Laval, QC
- Full-time
Reporting to the Sales Director, the successful candidate will be responsible for developing and maintaining long-term relationships with an established B2B industrial clientele, while…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
…roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search…
Added 1 hour ago
BE
Manager, Human Resources, Occupational Health & Safety
BC Energy Regulator
Fort St. John, BC
- Full-time
…are linked to the BCER’s strategic priorities and achieve a solutions based approach that drives organizational capacity, capabilities, and…
Added 1 hour ago
P
Forensic Services - Fraud, Investigations and Regulatory Enforcement - Director - CS - G
PwC
Vancouver, BC
- Full-time
Develop new ideas, solutions, and structures; drive thought leadership.
Added 1 hour ago
RN
Associate Designer - RID00210
Red Nucleus
Toronto, ON
- Full-time
…and internal projects. Working under the guidance of the Art Director and Senior Designers, this role helps create high-quality visual solutions that align with brand standards, project…
Added 1 hour ago
UO
Energy Conservation Engineer
University of British Columbia
Vancouver, BC · UBCV | Campus Energy Centre (CEC)
- $9,599.75 to $14,385.5 CAD / month
- Full-time
…conservation projects, GHG reduction projects, and retrofit solutions across campus, including controls optimization, mechanical and electrical retrofits, and sustainable capital…
Added 1 hour ago
HI
Project Manager
HRbrain Inc.
Montreal, QC
- Contract
Reporting to the Senior Director, Enterprise Data Management, you will be a key member of the Enterprise Chief Data Office.

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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