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Added 1 min ago
IH
Lead | Surgical Service Network
Interior Health Authority
Kelowna, BC
- Full-time
Provides leadership and direction to assigned initiatives, including the development of teams or working groups as needed, for priority IH and provincial surgical strategy implementation,…
Added 1 min ago
OH
Regional Financial Director, FP&A
O’Dell HVAC Group
Burlington, ON
- Full-time
We are seeking a Regional Financial Director, FP&A to join our team in Burlington, Ontario. Reporting to the SVP, Operations & Performance, you will partner with senior leadership to guide…
Added 16 mins ago
HN
Market Sales Director
Harvey Nash
Canada
- Full-time
Harvey Nash is seeking a Market Sales Director to build, lead, and scale a specialized technology market. This role is designed for a commercially driven, producing 360 leader who can…
Added 16 mins ago
UO
Co-op Coordinator
University of Victoria
Victoria, BC
- Full-time
The Co-op Coordinator will participate in the planning, development and administration of the co-op and career programs in assigned departments and is responsible for coordinating the…
Added 16 mins ago
BT
Director, Supply Chain
BlueRock Therapeutics
Toronto, ON
- Full-time
The Director, Supply Chain is responsible for leading BlueRock Therapeutics' end-to-end supply chain strategy and operations in support of research, process development, clinical…
Added 30 mins ago
DA
Technology Support Technician
Downingtown Area School District
NB · Chiasson Office, NB
- Full-time
…students and school district staff to deliver customer support services including installation, troubleshooting, user assistance, and training. Technology Support Technicians install,…
Added 31 mins ago
SP
Director, Philanthropy
Surrey Place
Toronto, ON
- $143,300 to $162,300 CAD / year
- Full-time
Reporting to the Vice President, Business Development and Partnerships, the Director, Philanthropy will own and execute the mandate and mission of the Surrey Place Foundation. This position…
Added 31 mins ago
DU
MSW Espi-kina'matnewey wjit ta'n teli apoqnmwemk (L'nuey) Elder (Designated Position)
Dalhousie University
Halifax, NS
- Part-time
…a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly…
Added 31 mins ago
C
Senior Manager, Safety Management System & Safety Culture
CAE
Montreal, QC
- Full-time
The Senior Manager, Safety Management System & Safety Culture serves as CAE's lead for the development, governance, promotion and continual improvement of the Global Safety Management…
Added 46 mins ago
NF
Director, Corporate Underwriting, Specialty Risk, Programs & Travel
Northbridge Financial
Calgary, AB · Vancouver, BC · Halifax, NS · Toronto, ON · Montreal, QC
- Full-time
- Other
…portfolios, identify emerging trends and risks, support the development of underwriting products and processes, and collaborate closely with Claims, Actuarial, Reinsurance, Risk Services,…
Added 46 mins ago
RB
Senior Director, Data Architecture & Engineering
Royal Bank of Canada
Toronto, ON
- Full-time
The Senior Director, Data Architecture simplifies and unifies RBC's data architecture across the full lifecycle: manufacturing, distribution, discovery, consumption and governance. They own…
Added 1 hour ago
TU
Educational Coordinator
The University of British Columbia
Vancouver, BC
- $4,576 to $4,808 CAD / month
- Part-time
…tasks as required and may also receive assignments from the Director of Administration. As a key administrative support in the Department of Medical Genetics, the Educational Coordinator…
Added 1 hour ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
…support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the…
Added 1 hour ago
C
Temporary Sales Associate
Coach
Niagara Falls, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 hour ago
NH
Human Resources and Staffing Assistant, Human Resources (Permanent, Part-Time)
Northumberland Hills Hospital
Cobourg, ON
- Part-time
…to provide administrative support to the HR division. These services are performed in accordance with the strategic plan, philosophy, and values of NHH and include analysis and…
Added 1 hour ago
LH
Hand Therapist (PT/OT) – Mentorship Available
Lifemark Health Group
Kelowna, BC
- $50 to $60 CAD / hour
- Full-time
…equipped rehabilitation gym and private treatment rooms. Our services include Physiotherapy Rehabilitation, Concussion Care, Pain Management, Occupational Therapy, Clinical Counselling,…
Added 1 hour ago
C
Temporary Sales Associate
Coach
Niagara Falls, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 hour ago
T
Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
Added 1 hour ago
B
Client Director
BGIS
Montreal, QC
- Full-time
The Client Director is accountable for program management and delivery, project delivery, client relationship management, and people leadership.
Added 1 hour ago
JH
Director & Actuary, Corporate Development
John Hancock
Toronto, ON
- Full-time
We are seeking a Director & Actuary to join Corporate Development, a highly dynamic team that partners across Manulife to evaluate and execute mergers, acquisitions, divestitures and other…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
…data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI…
Added 1 hour ago
FH
Leader, Strategic Transformation (Quality & Safety)
Fraser Health
Surrey, BC
- Full-time
…what's possible in healthcare. We provide ongoing professional development opportunities and a vibrant and inclusive work environment that supports flexibility and hybrid work…
Added 1 hour ago
FH
Leader, Strategic Transformation (Workday and Business Transformation)
Fraser Health
Surrey, BC
- Full-time
…what's possible in healthcare. We provide ongoing professional development opportunities and a vibrant and inclusive work environment that supports flexibility and hybrid work…
Added 1 hour ago
UO
Energy Conservation Engineer
University of British Columbia
Vancouver, BC · UBCV | Campus Energy Centre (CEC)
- $9,599.75 to $14,385.5 CAD / month
- Full-time
Energy Conservation Specialists | Energy Conservation and Innovation | Energy & Water Services | Facilities
Added 1 hour ago
HI
Project Manager
HRbrain Inc.
Montreal, QC
- Contract
Collaboration – Help internal partners make informed decisions about the development of programs, products, and services. Coach and mentor, your teams as you work toward a common goal.…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

Apply About employer

More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

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Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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