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Added 1 hour ago
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Manager, Community Services
WINS (Women In Need Society)
Calgary, AB
- Full-time
Lead Community Services across WINS locations and work with the Director and Coordinators to set program priorities, service standards, and annual plans.
Added 1 hour ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 1 hour ago
GS
Staff Site Reliability Engineer, Application
Guidewire Software
Toronto, ON
- Full-time
…Reliability Engineer (P5), providing deep technical expertise and cross-team architectural influence, reporting directly to the Senior Director of Site Reliability Engineering for…
Added 2 hours ago
BH
Manager, Speciality Pharma Nurse
Bayshore HealthCare
ON · Ontario, Canada
- Contract
…Services BSRx is accountable for the day-to-day BSRx nursing and administrative operations, general oversight, and leadership within their assigned territory of the specialty Nursing…
Added 4 hours ago
BC
Pharmacy Technician
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Director, Pharmacy, you will be responsible for providing a variety of services including medication distribution, (order entry, dispensing, checking and delivery),…
Added 4 hours ago
HD
Human Resources Coordinator
Hotel Dieu Shaver Health and Rehabilitation Centre
St. Catharines, ON
- Internship
Reporting to the Director, Human Resources, the Human Resources Coordinator plays an integral role in supporting the delivery of Human Resources services within a dynamic healthcare…
Added 5 hours ago
Senior Systems Analyst (Power Platform Developer)
Office of the Chief Information Officer
St. John's, NL
Reporting to the Design & Delivery Manager (DevOps), the Senior Systems Analyst will work within a fast-paced, dynamic environment in designing, developing, implementing, and maintaining…
Added 6 hours ago
PT
Director, Product Engineering
ProFound Talent Inc.
AB · Edmonton, AB
- Full-time
Sirius’s Core Values define their culture, drive their work, and guide their commitment to excellence. They are the operating standard for every member of the engineering team - and the…
Added 6 hours ago
AA
Chef de projet entrée en service / Entry Into Service Project Manager
Airbus Aircraft
Montreal, QC
- Full-time
Do you have experience in project management, have you worked in the aerospace industry, preferably in a customer service role, and would you like to progress and develop new skills? Then…
Added 7 hours ago
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Associate Cloud Engineer
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Florenceville-Bristol, NB
- Full-time
The position is based in Florenceville or Toronto and reports to the Senior Director, Infrastructure, Engineering & Operations.
Added 7 hours ago
PS
Resident Care Associate
Phoenix Senior Living
Priceville, ON
- Full-time
Ability to work weekends, evenings and flexible hours, available to our customers at peak service delivery days and times
Added 7 hours ago
PH
Manager, Business Function Products, BC Health Workday
Provincial Health Services Authority
Burnaby, BC
- Temporary
Reporting to the Director, Business Function Products, the Manager will be responsible for their designated functionality / portfolio and ensuring that requirements for all the province’s…
Added 7 hours ago
F
Sr. Specialist, Custom Client Analytics
Flywheel
Toronto, ON
- Full-time
We are seeking a Sr. Specialist to support and contribute to our Custom Client Analytics (CCA) solutions team. Reporting to the Director of the CCA consulting practice within Flywheel’s…
Added 7 hours ago
FH
Clinical Nurse Specialist (CNS) - Pediatric Population
Fraser Health
BC · Fraser Health, British Columbia
- Full-time
Supporting the Vision, Values, Purpose and Commitments of Fraser Health including service delivery that is centered around patients/clients/residents and families:
Added 7 hours ago
Manager, Speciality Pharma Nurse
Bayshore
ON
…Services BSRx is accountable for the day-to-day BSRx nursing and administrative operations, general oversight, and leadership within their assigned territory of the specialty Nursing…
Added 7 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 7 hours ago
RU
Grassroots & Marketing Lead
Richmond United FC
Richmond, BC
- Full-time
Working closely with the Technical Director, Senior Administrator, volunteers and Board committees, this role offers an opportunity to contribute to a growing youth soccer community and…
Added 7 hours ago
SS
Registered Nurse - Perm Casual
Sienna Senior Living
ON · Mississauga, ON
- Part-time
Reporting to the Director of Care, the Registered Nurse will play a crucial role in providing high-quality resident care and ensuring the well-being of the residents.
Added 8 hours ago
DO
Portfolio Liaison, LFP
Doctors of BC
Vancouver, BC · BC
- Full-time
Reporting to the Director, Economics the Portfolio Liaison, LFP provides strategic oversight, coordination, and leadership for the LFP portfolio, ensuring alignment with the priorities and…
Added 8 hours ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Develop, implement, monitor, and evaluate departmental policies, procedures, workflows, and service delivery models to support operational excellence and evidence-based practice.
Added 8 hours ago
MF
Associate Cloud Engineer
McCain Foods
Florenceville-Bristol, NB
- Full-time
The position is based in Florenceville or Toronto and reports to the Senior Director, Infrastructure, Engineering & Operations.
Added 8 hours ago
MI
Inventory Manager
Metro Inc.
Toronto, ON · Etobicoke, ON
- Full-time
The Inventory Manager controls the Grocery replenishment function for all banners for a selected group of vendors and is responsible for managing inventory valued at an average of…
Added 8 hours ago
BC
Director, Head of Equity Derivatives Risk Engineering
BMO Capital Markets
Toronto, ON
- Full-time
BMO Capital Markets is a leading, full-service financial services provider. We offer corporate and investment banking, treasury management, as well as research and advisory services to…
Added 8 hours ago
SO
Store Manager
Source Office Furniture & Systems Ltd.
Kelowna, BC
- Full-time
…Canada. We pride ourselves in offering unsurpassed customer service and a collaborative team environment where every employee is a part of our success. We are a rapidly growing and dynamic…
Added 8 hours ago
R
Senior Advisor, Strategic Change and Transformation Engagement (T & I) (Telework/Hybrid)
Radio-Canada
Montreal, QC
- Full-time
Reporting to the Director of the Operational Excellence Office within Technology & Infrastructure (T&I), you will join the team leading the Daily Content initiative in Innovation &…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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