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Added 10 mins ago
MC
Director, FinOps (35690)
Myticas Consulting
BC · British Columbia, Canada
- Full-time
Director, FinOps (Cloud Financial Management)
Added 10 mins ago
U
Directeur principal, Ingénierie logicielle – WFM / Sr Dir. Software Development - WFM
UKG
Montreal, QC
- Full-time
Added 10 mins ago
F
Director of Finance
FORM
Vancouver, BC
- $135,000 to $170,000 CAD / year
- Full-time
Founded in Vancouver in 2016, FORM is the sports technology company behind the award-winning FORM Smart Swim Goggles. Since launching in 2019, our goggles have earned global recognition,…
Added 10 mins ago
LD
Senior Manager, E-Commerce - Digital Merchandising (Contract)
Loblaw Digital
Toronto, ON
- Full-time
…planning and initiatives. This position will report to the Senior Director, Digital Marketing and…
Added 26 mins ago
NG
Manager, Fundraising Information Systems
National Gallery of Canada Foundation
Ottawa, ON
- Full-time
Liaise with Blackbaud support and other technology vendors to resolve system issues and implement enhancements.
Added 26 mins ago
Director Technology Transformation Stores
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Stellarton, NS · Mississauga, ON
…join our team! We currently have a full-time opportunity for a Director Technology Transformation Stores Team. This role can be based out of one our main offices including: Stellarton, NS;…
Added 41 mins ago
HN
Market Sales Director
Harvey Nash
Canada
- Full-time
Harvey Nash is seeking a Market Sales Director to build, lead, and scale a specialized technology market. This role is designed for a commercially driven, producing 360 leader who can…
Added 41 mins ago
BT
Senior Director, Technical Development Lead, Device
BlueRock Therapeutics
Toronto, ON
- Full-time
…engineering. Our mission is to harness pluripotent stem cell technology and gene editing to deliver authentic, functional cell therapies that address the root causes of disease and offer…
Added 41 mins ago
BT
Director, Supply Chain
BlueRock Therapeutics
Toronto, ON
- Full-time
…engineering. Our mission is to harness pluripotent stem cell technology and gene editing to deliver authentic, functional cell therapies that address the root causes of disease and offer…
Added 56 mins ago
DA
Technology Support Technician
Downingtown Area School District
NB · Chiasson Office, NB
- Full-time
Position: Technology Support Technicians - Levels I and II
Added 56 mins ago
CC
Senior Manager, Regional Service
Canon Canada
Montreal, QC
- Full-time
…driving regional change under the strategic direction of the Director of Service. You will optimize regional P&L, implement service-led growth initiatives, and lead regional teams through…
Added 56 mins ago
F
Director of Finance
FORM
Vancouver, BC
- $135,000 to $170,000 CAD / year
- Full-time
Founded in Vancouver in 2016, FORM is the sports technology company behind the award-winning FORM Smart Swim Goggles. Since launching in 2019, our goggles have earned global recognition,…
Added 1 hour ago
RB
Senior Director, Data Architecture & Engineering
Royal Bank of Canada
Toronto, ON
- Full-time
The Senior Director, Data Architecture simplifies and unifies RBC's data architecture across the full lifecycle: manufacturing, distribution, discovery, consumption and governance. They own…
Added 1 hour ago
LL
Location Coordinator | Toronto
Laurus Lifestyles
Toronto, ON
- Full-time
Our programs bring together sports, arts, science, technology, and hands-on learning, encouraging children to discover new interests, build confidence, develop meaningful friendships, and…
Added 1 hour ago
EI
Preconstruction PM - ICI Projects
EBC Inc.
Mississauga, ON
- Full-time
…erecting these places using the tools at the cutting edge of technology and place the human being at the heart of its concerns by advocating an innovative collaborative…
Added 1 hour ago
T
Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…experiential builds, custom fabrication, integration of Experiential technology & tech, and complex installations depending on the needs of each…
Added 1 hour ago
B
Client Director
BGIS
Montreal, QC
- Full-time
The Client Director is accountable for program management and delivery, project delivery, client relationship management, and people leadership.
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
…roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search…
Added 1 hour ago
FH
Leader, Strategic Transformation (Workday and Business Transformation)
Fraser Health
Surrey, BC
- Full-time
…business processes, enable new ways of working, and translate technology investments into meaningful system improvements? If so, we have an incredible opportunity for you to be part of a…
Added 1 hour ago
P
Forensic Services - Fraud, Investigations and Regulatory Enforcement - Director - CS - G
PwC
Vancouver, BC
- Full-time
Promote technological advances, creating an environment where people and technology thrive together.
Added 1 hour ago
RN
Associate Designer - RID00210
Red Nucleus
Toronto, ON
- Full-time
…and internal projects. Working under the guidance of the Art Director and Senior Designers, this role helps create high-quality visual solutions that align with brand standards, project…
Added 1 hour ago
UO
Energy Conservation Engineer
University of British Columbia
Vancouver, BC · UBCV | Campus Energy Centre (CEC)
- $9,599.75 to $14,385.5 CAD / month
- Full-time
Added 1 hour ago
HI
Project Manager
HRbrain Inc.
Montreal, QC
- Contract
Reporting to the Senior Director, Enterprise Data Management, you will be a key member of the Enterprise Chief Data Office.
Added 1 hour ago
BL
Client Relations & Business Development Specialist
BC Legal Management Association
Vancouver, BC · Greater Vancouver Metropolitan Area
- Other
…preparing draft submissions for review and approval by the manager/director and accountable…
Added 1 hour ago
BC
Technical Support Specialist
Banff Centre for Arts and Creativity
Banff, AB
- Full-time
Reporting to the Director, ITS, below are some key accountabilities:

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

Apply About employer

More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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