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Added 1 min ago
AH
Service Worker I
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Part-time
…and patient-focused care. Under the supervision of the Unit Manager, you will work closely with the health care team to maintain smooth operations across departments. This position requires…
Added 1 min ago
AH
Respiratory Therapist I
Alberta Health Services
Red Deer, AB
- Part-time
…Assistants. You will have the support of the Allied Health Manager, Team Lead, Professional Practice Lead, and your fellow Respiratory Therapists. Red Deer is located in Central Alberta…
Added 1 min ago
AH
Physiotherapist I
Alberta Health Services
Red Deer, AB
- Part-time
…in Red Deer. You will have the support of the Allied Health Manager, Team Lead, Professional Practice Lead, and your fellow Physiotherapists. You will provide clinical direction to a…
Added 1 min ago
AH
Registered Nurse
Alberta Health Services
Leduc, AB
- Part-time
…collaborative and supportive work environment that values professional growth and continuous learning. Under the direct supervision of the Manager, or designate, and according to regional…
Added 30 mins ago
E
Country Manager Canada
elockers
Toronto, ON · Greater Toronto Area, Canada
- Full-time
As Country Manager Canada – Growth & Operations, you'll take ownership of our Canadian business and play a key role in building our future in North America.
Added 45 mins ago
E
Countrymanager Canada
elockers
Toronto, ON
- Full-time
As Country Manager Canada – Growth & Operations, you'll take ownership of our Canadian business and play a key role in building our future in North America.
Added 1 hour ago
Car Wash Attendant - Volvo Cars North Vancouver
The Jim Pattison Auto Group
North Vancouver, BC
…in the automotive industry, with limitless opportunities for growth and…
Added 1 hour ago
Car Jockey - Jim Pattison Toyota Downtown
The Jim Pattison Auto Group
Vancouver, BC
…in the automotive industry, with limitless opportunities for growth and…
Added 1 hour ago
EI
Site Project Manager
Ecolab Inc.
Calgary, AB
- Full-time
The Site Project Manager owns end-to-end delivery of CoolIT liquid-cooling deployments at assigned customer sites, from project handoff and site readiness through commissioning, customer…
Added 1 hour ago
NF
Underwriting Manager, Small Business (9-Month Contract)
Northbridge Financial
Calgary, AB · Vancouver, BC
- Full-time
- Other
What it’s like to be a Northbridge Underwriting Manager:
Added 1 hour ago
VG
Mechanical Prototyping Specialist
Veralto Global
London, ON
- $70,000 to $95,000 CAD / year
- Full-time
…deepen your skillset, own your ambition, and fuel your career…
Added 1 hour ago
PC
Corporate Tax, Senior Manager
Pwc Canada
Calgary, AB
- Full-time
As a Corporate Tax Senior Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include, but isn’t limited to:
Added 2 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
…medical office assistants (MOAs), and a dedicated operational…
Added 2 hours ago
CH
Sanctuary Program Manager /
Covenant House Vancouver - Vancouver, BC
Vancouver, BC · Covenant House Vancouver - Seymour
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Added 2 hours ago
HM
Family Practitioner/General Practitioner
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Penticton, BC
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…medical office assistants (MOAs), and a dedicated operational…
Added 2 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Penticton, BC
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…medical office assistants (MOAs), and a dedicated operational…
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HM
Family Practitioner/General Practitioner
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Kelowna, BC
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…referral network and an environment that fosters professional growth and…
Added 3 hours ago
*New Store Opening* - Chinook, Calgary, Canada
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We're Hiring: Sales Associates, Sales Supervisors, Store Manager
Added 3 hours ago
VH
Senior Product Manager
Vireo Health
Remote, Canada
- Full-time
- Remote
We're looking for a Senior Product Manager to take on our most important product problems. You'll work across a variety of areas, including the consumer app, internal tools, retail, and…
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Communicates issues and concerns to the Manager.
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Communicates issues and concerns to the Manager.
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Communicates issues and concerns to the Manager.
Added 3 hours ago
AU
Security Guard
Allied Universal
Toronto, ON
- $19 CAD / hour
- Full-time
Follow site-specific procedures, training, and instructions provided by the Site Supervisor, client representatives, and Account Manager.
Added 3 hours ago
CW
Inside Sales Account Executive
Canada's Wonderland
Vaughan, ON
- Full-time
This position is currently vacant and reports to the Group Sales Manager.
Added 3 hours ago
AU
Security Guard
Allied Universal
AB · Edmonton, AB
- $19 CAD / hour
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Undertake site specific training, follow direction and guidance from Site Supervisor or Manager

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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