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Added 11 mins ago
AH
Registered Nurse
Alberta Health Services
Red Deer, AB
- Part-time
Reporting to the Care Manager Red Deer Supportive Living, in the role of Case Manger you will be responsible for coordinating and providing quality care to clients in the community. Using…
Added 41 mins ago
EC
Retail Manager – Closed Competition – Enoch Cree Nation Members Only
Enoch Cree Nation
Spruce Grove, AB
- Full-time
The Manager is responsible for the operational efficiency, financial performance, and overall business operations of the Drug Mart, a retail convenience outlet located within the medical…
Added 1 hour ago
ST
Corporate Controller
Scotia Tire & Alignment Services Limited
Mississauga, ON
- Full-time
Provide comprehensive financial updates to senior managers by evaluating, analyzing, and reporting appropriate data points
Added 1 hour ago
OH
Manager, Revenue Growth Management
Organika Health Products
Vancouver, BC
- Full-time
…faster, sharper and more profitable decisions. This is not a reporting-only role. You will create the frameworks, tools, routines and commercial guardrails that connect price, promotion,…
Added 1 hour ago
P
Maintenance Manager Trainee
Penske
Boucherville, QC
- Full-time
Penske's Maintenance Manager Trainee position designed to provide a rich learning and development experience through rigorous on the job training that will ultimately lead you to a…
Added 1 hour ago
P
District Financial Manager
Penske
Delta, BC
- Full-time
This position will provide financial and operational leadership for the district, and is designed to give the District Manager the support necessary to engage more effectively with…
Added 1 hour ago
P
Maintenance Coordinator
Penske
Saskatoon, SK
- Full-time
Support the branch financial manager by providing guidance and information that contributes to branch performance and profitability.
Added 2 hours ago
WI
assistant manager, restaurant
Wing'n It Restaurant
Grande Prairie, AB
- Full-time
Added 2 hours ago
TO
Municipal Accommodation Tax Coordinator
Town of Niagara-on-the-Lake
Niagara-on-the-Lake, ON
- Full-time
The Municipal Accommodation Tax Coordinator, under the direction of the Manager of Financial Planning and Reporting/Deputy Treasurer, is responsible for the day-to-day administration of the…
Added 2 hours ago
VA
Resources Program Manager
Vancouver Aboriginal Child and Family Services Society
Vancouver, BC
- Full-time
Demonstrated experience managing programs, budgets, contracts, and financial reporting.
Added 2 hours ago
HD
Dental operations manager
Humber Dental
Toronto, ON · Etobicoke, ON
- Full-time
Role Description The Dental Operations Manager is responsible for overseeing the day-to-day operations of the clinic to ensure efficient workflows, exceptional patient service, and smooth…
Added 2 hours ago
Manager Salvage Services
Insurance Corporation of British Columbia
BC · Nanaimo, BC · New Westminster, BC · Prince George, BC · Vernon, BC · Victoria, Brit
…inventory readiness, operational capacity, buyer needs, and financial outcomes. Maintaining clear decision rights, reporting relationships, and escalation paths across departments,…
Added 2 hours ago
AT
Project Admin (6 month contact)
AFL Telecommunications
Calgary, AB
- Full-time
This role works closely with the NGM Finance Project Manager, Project Coordinators, Project Analyst, Operations, Accounting, Purchasing, and project delivery teams. The position owns…
Added 3 hours ago
H
Manager Medical Device Reprocessing Saskatoon City Hospital
HealthCareersInSask.ca
Saskatoon, SK
- Full-time
Job Description: The Manager, Medical Device Reprocessing Department is a key leader in Saskatchewan health care, partnering with system leaders to achieve our province’s healthcare goals.…
Added 3 hours ago
WC
(CAN) Associé à la protection des biens
Walmart Canada
Rosemère, QC
- Full-time
Investigates incidents of financial and physical shrink and communicates findings to Store Leadership. For internal investigations, escalates information to the Market Loss Prevention…
Added 3 hours ago
VR
Manager, Finance & Business Operations
voestalpine Railway Systems Nortrak
Richmond, BC
- $95,000 to $120,000 CAD / year
- Full-time
…understand how a business works - not just report its results. Reporting to the CFO and VP, Business Controlling, you will support the day-to-day financial and business needs of one small…
Added 3 hours ago
R
Pricing Manager
REXEL
Toronto, ON
- $90,000 CAD / year
- Full-time
The Pricing Manager is responsible for managing day-to-day pricing operations and supporting the execution of pricing strategies developed by the Director of Pricing. This role leads a team…
Added 3 hours ago
Site Procurement Manager , Site Procurement OPs(SPO)
Amazon
Richmond, BC
As a Site Procurement Manager for the Amazon Fulfillment Center team, you will serve as the bridge between centralized Procurement and the building leadership. You will own the site’s…
Added 3 hours ago
A
Bar & Restaurant Manager, ARC - Full Time
AccorHotel
Vancouver, BC
- Full-time
Reporting to the General Manager of ARC Restaurant and In Room Dining, the Restaurant and Bar Manager is responsible for the overall leadership, performance, and continued development of…
Added 4 hours ago
W
(CAN) Associé à la protection des biens
Walmart
Longueuil, QC
- Full-time
Investigates incidents of financial and physical shrink and communicates findings to Store Leadership. For internal investigations, escalates information to the Market Loss Prevention…
Added 4 hours ago
UO
Specialist, Academic Program Management
University of Ottawa
Ottawa, ON · Roger Guindon Hall
- Full-time
…data, provides reports to Chairs, Directors, supervisor and manager as required. Supports the Program Directors with any administrative duties as required. Works closely with the Graduate…
Added 4 hours ago
SL
Corporate Branch Manager
Sun Life
Toronto, ON · Sun Life Toronto One York
- Full-time
Reporting to the Director, Wealth Oversight Programs within the Business Governance and Controls function (BG&C) within Retail Advice & Solutions, this role of the Corporate Branch Manager…
Added 4 hours ago
C
Manager, Financial Planning & Analysis
Corpay
Toronto, ON
- Full-time
Finance - Financial Planning & Analysis - P5 - CAN
Added 4 hours ago
C
Manager, Banking and Network Risk
Corpay
Toronto, ON
- Full-time
Finance - Financial Planning & Analysis - P4 - CAN
Added 4 hours ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Reporting to the Finance Manager, Corporate Consolidations and working with our global Husky Finance teams, the Senior Financial Analyst plays a critical role in the timely and accurate…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

Apply About employer

More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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