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Added 10 mins ago
Country Tax Manager
Alstom
Montreal, QC
…high-speed trains, metros, monorails, and trams, to turnkey systems, services, infrastructure, signalling and digital mobility, we offer our diverse customers the broadest portfolio in the…
Added 10 mins ago
OT
Billing Coordinator
Open Text Corporation
Waterloo, ON
- Other
Reporting to the Billing Operations Manager, the Billing Coordinator plays an integral role in ensuring billing accuracy and timeliness across our global order-to-cash process. You will…
Added 25 mins ago
BO
Treasury Solutions Analyst
Bank of America
Toronto, ON
- Full-time
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for…
Added 25 mins ago
AS
Sr Technical Supply Chain / WMS / Distro PM x2
Apex Systems
Mississauga, ON
- $80 to $100 CAD / hour
- Full-time
The Project Manager will operate within a fast-paced, delivery-focused environment, responsible for driving end-to-end execution, ensuring alignment across stakeholders, and maintaining…
Added 25 mins ago
BO
Treasury Solutions Analyst
Bank of America
Calgary, AB
- Full-time
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for…
Added 25 mins ago
JH
Manager, Community Programs
John Howard Society of Victoria
Victoria, BC
- Full-time
Reporting to the Senior Program Manager, you will oversee assigned programs, support and develop staff, manage resources, monitor contractual obligations, and ensure services are delivered…
Added 25 mins ago
J
Commercial Manager
Jacobs
Toronto, ON
- $160,000 to $210,000 CAD / year
- Full-time
We are seeking an experienced Commercial Manager to join our Program Management and Infrastructure team. The successful candidate will provide commercial leadership on major infrastructure…
Added 25 mins ago
DG
Manager, Transactions
Doane Grant Thornton LLP
Kelowna, BC
- Full-time
…trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ about 3000 people across Canada, and we truly care about our…
Added 25 mins ago
VG
Director of Hospitality
Vancouver Golf Club
Coquitlam, BC
- Full-time
Oversee the delivery of dining, lounge, deli, banquet and event services in partnership with the Executive Chef and departmental managers.
Added 25 mins ago
PH
Scheduling and Attendance Coordinator
ParaMed Home Health Care
Winnipeg, MB · Greater Winnipeg Metropolitan Area
- Full-time
Extendicare is a leading provider of care and services for seniors throughout Canada. Through our network of over 115 senior care and living centers as well as our home health care…
Added 25 mins ago
Operations - Area Operations Manager (Guardteck)
Kandor
Burnaby, BC
The Area Operations Manager is an internal-facing role focused on efficiency, logistics, and quality control across a portfolio of sites. This position owns internal operations, scheduling,…
Added 25 mins ago
U
2027 Graduate Talent Program - Global Banking - Toronto
UBS
Toronto, ON
- $120,000 CAD / year
participate in financial modelling and valuation exercises
Added 40 mins ago
TU
Bachelor of Sustainability and EESC Graduate Programs Assistant
The University of British Columbia
Kelowna, BC
- $4,981 to $5,713 CAD / month
- Full-time
…tasks, and receives supervision and guidance from the Department Manager with regards to conditions of employment and University, Faculty and Departmental policies and procedures. This…
Added 40 mins ago
AR
Restaurant Manager
A&W Restaurants
AB
- Full-time
A&W Restaurants in Edmonton, AB, is seeking a Restaurant Manager to start immediately at our Bonnie Doon Mall location. (13440-97 Street, Edmonton, AB)
Added 40 mins ago
B
Lead Developer - (Java / AWS / Payment Systems)
BMO
Toronto, ON · BMOPLACE
- Full-time
Experience in payments, wire processing, or financial services platforms is preferred
Added 40 mins ago
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Bilingual (FR/EN) Contact Centre Representative - Canadian Banking, Credit Cards
TD
Montreal, QC
- Full-time
Whether you’ve got years of banking experience or just starting your career in financial services, we can help you realize your full potential. Through regular leadership and development…
Added 40 mins ago
T
Customer Experience Associate
TD
Winnipeg, MB
- Part-time
…service transactions and providing information and advice on services, products, and solutions to existing or prospective TD customers. At the branch, we understand customer needs and…
Added 40 mins ago
T
Customer Experience Associate
TD
Toronto, ON
- Part-time
…service transactions and providing information and advice on services, products, and solutions to existing or prospective TD customers. At the branch, we understand customer needs and…
Added 40 mins ago
TS
Health Care Aid
The Salvation Army Canada and Bermuda Territory
Edmonton, AB
- Part-time
…Practical Nurse (LPN) and specific supervision of the Unit Manager or Resident Care Manager. The HCA works as a member of the Interdisciplinary Team in assisting residents meet their…
Added 40 mins ago
TS
Health Care Aid
The Salvation Army Canada and Bermuda Territory
Edmonton, AB
- Part-time
…Practical Nurse (LPN) and specific supervision of the Unit Manager or Resident Care Manager. The HCA works as a member of the Interdisciplinary Team in assisting residents meet their…
Added 55 mins ago
AF
Analyst, Investment Research and Solutions
ATB Financial
Toronto, ON
- Volunteer
The ideal candidate will bring experience in financial services or investment management. This position requires a solid foundational understanding of investment products, market research…
Added 55 mins ago
FC
Senior Workday Functional Specialist
Fanshawe College
London, ON
- Full-time
…how we support our employees, finances, and future student services. Having successfully deployed Workday Human Capital Management (HCM), Finance, and Adaptive Planning, the College is now…
Added 55 mins ago
BC
Director, Global Markets, Corporate Banking - Commodities
BMO Capital Markets
Toronto, ON
- Full-time
BMO Capital Markets is a leading, full-service financial services provider. We offer corporate and investment banking, treasury management, as well as research and advisory services to…
Added 55 mins ago
UO
Clinical Trial Systems Lead, Calgary Centre for Clinical Research
University of Calgary
Calgary, AB
- Full-time
Under the guidance of the Manager, Clinical Trial System Services the Clinical Trial Systems Lead focuses on technical coordination and administration of the province¿s Clinical Trial…
Added 55 mins ago
GO
Senior Project Manager and Project Manager
Government of Manitoba
Winnipeg, MB
- Full-time
The Department of Municipal and Northern Relations is seeking qualified individuals to fill the Senior Project Manager, and Project Manager positions within the Agreement Management Unit…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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