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Added 33 mins ago
KD
Directeur·rice, Intelligence consommateurs | Consumer Insights Manager
Keurig Dr Pepper
Montreal, QC
- Full-time
Collaborer avec les équipes chargées des marques et du marketing sur les priorités d’affaires définies, en intégrant les données sur les consommateurs dans la planification et la prise de…
Added 33 mins ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper
Mississauga, ON · Montreal, QC
- Full-time
…travaillerez avec les dirigeants des services Ventes, Finances, Marketing, Chaîne d’approvisionnement et TI afin de transformer les données en informations pertinentes qui guident les…
Added 1 hour ago
CL
Marketing Digital Coordinator
CRAFT Living Inc.
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
This is a hands-on role for a marketer who can move comfortably between digital execution, analytics and project coordination. You will work with the Marketing Manager and Senior Creative…
Added 1 hour ago
LD
Senior Manager, E-Commerce - Digital Merchandising (Contract)
Loblaw Digital
Toronto, ON
- Full-time
…Care, Health, Baby, and Electronics. In this role the Senior Manager, Digital Merchandising will be accountable for developing merchandising strategies to improve conversion, engagement,…
Added 1 hour ago
R
Hybrid Interaction/Visual Designer - Expert
Raise
Toronto, ON
- Full-time
With support and leadership from their Design Manager, they communicate and manage the day-to-day design needs of the squad and will be a key partner to the Product Owner.
Added 1 hour ago
C
Advertising Specialist
Cella
Mississauga, ON
- $65,000 to $75,000 CAD / year
- Full-time
Collaborate across internal teams - including Paid Social, Content, Digital Marketing, and Advanced Analytics - as well as external media agencies to guarantee seamless integration across…
Added 1 hour ago
P
Digital Operations Manager
PHD
Toronto, ON
- $45,000 to $50,000 CAD / year
- Full-time
Align pixel strategy with reporting needs (last-click, data-driven attribution, incrementality) and with analytics teams.
Added 1 hour ago
M
Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
Merck
Toronto, ON · Kirkland, QC
- Full-time
…s’agit d’une occasion unique pour une personne ambitieuse en marketing de contribuer à façonner et à réaliser un important lancement dans le domaine cardiovasculaire, en bâtissant une…
Added 1 hour ago
NG
Manager, Fundraising Information Systems
National Gallery of Canada Foundation
Ottawa, ON
- Full-time
Manager, Fundraising Information Systems is responsible for maintaining the integrity of the Foundation’s Raiser’s Edge database, ensuring accurate and timely management of constituent…
Added 1 hour ago
CC
Senior Manager, Revenue Growth Management & Strategy
Coca-Cola Canada Bottling Limited
Toronto, ON
- Full-time
We are looking for a Senior Manager, Revenue Growth Management & Strategy (RGM), Large Store to join our Revenue Growth Management team. If you are a strategic and commercially minded…
Added 1 hour ago
S
Demand & Content Marketing Lead | Responsable Marketing de la Demande et Contenu
Sadie
Montreal, QC · Saint-Laurent, QC
- Full-time
There are clear growth paths: Senior Content Manager, Demand Generation Manager, or Marketing Operations.
Added 1 hour ago
BI
Broadcast Manager - Dead by Daylight | Gestionnaire des diffusions - Dead By Daylight
Behaviour Interactive
Montreal, QC
- Full-time
As a Broadcast Manager, you will lead the planning, production, and execution of high-impact livestreams and video content that engage the Dead by Daylight player community, amplify brand…
Added 1 hour ago
RU
Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
…opportunities our client’s face. We bring functional expertise, data driven insights, and deep industry experience within the consumer products, industrials, and life science sections to…
Added 2 hours ago
T
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with…
Added 2 hours ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
ON · Ontario, Canada
- Full-time
The Solution Architect plays a key role in shaping and delivering technology solutions that support IG's marketing, advisor engagement, and digital experience capabilities. Working closely…
Added 2 hours ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
Support Marketing and Media Managers in reporting templates, management and presentations to clients.
Added 2 hours ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
MB · Manitoba, Canada
- Full-time
The Solution Architect plays a key role in shaping and delivering technology solutions that support IG's marketing, advisor engagement, and digital experience capabilities. Working closely…
Added 2 hours ago
OM
Analyst, Marketing Science
Omnicom Media
Toronto, ON
- Full-time
As an Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would…
Added 2 hours ago
OM
Sr. Campaign Manager, Social
Omnicom Media
Toronto, ON
- Full-time
As a Sr. Campaign Manager, Paid Social , you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and…
Added 2 hours ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 2 hours ago
B
Senior Marketing Manager, Lifecycle, Digital Investing
BMO
Toronto, ON · FCP
- Full-time
Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience.…
Added 2 hours ago
E
Performance Marketing Manager
ecobee
Toronto, ON
- Full-time
The Growth Marketing team is looking for a Performance Marketing Manager to own demand capture, converting demand into efficient, profitable revenue across our digital storefronts. This…
Added 2 hours ago
FR
Marketing Research Coordinator
FirstService Residential Canada
Mississauga, ON
- Full-time
FirstService Residential is looking for an individual to play a role in driving data-driven decision-making within our marketing department. Working via online resources to generate sales…
Added 2 hours ago
AG
Sr. Campaign Manager, Social
Adelphi Group
Toronto, ON
- Full-time
As a Sr. Campaign Manager, Paid Social , you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and…
Added 2 hours ago
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Scotiabank
ON · Toronto, ON
The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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