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Added 4 mins ago
NS
Manager - Clinical Pharmacy
Nova Scotia Health Authority
Halifax, NS
- Full-time
Reporting to the CZ Director of Pharmacy, the Clinical Pharmacy Manager, is responsible for day-to-day management of the financial, material, and human resources required to support…
Added 4 mins ago
AC
Reward and Equity - Manager
ACCA Careers
Calgary, AB
- Full-time
…and execute their workforce priorities with confidence. Our practice areas include global tax, immigration, rewards, advisory and Vialto private and our team is the gold standard in…
Added 4 mins ago
NS
Clinical Therapist - Mental Health & Addictions
Nova Scotia Health Authority
Port Hawkesbury, NS
- Full-time
Reporting to the Manager, Adult Outpatient - Mental Health & Addictions, the Clinical Therapist, as a member of a multi-disciplinary team, is responsible for the delivery of time-limited,…
Added 4 mins ago
NS
Short Order Cook - Nutrition and Food Services
Nova Scotia Health Authority
Victoria Vale, NS
- Full-time
Under the direction of the Manager, the Short Order Cook is responsible for the preparation and cooking of food as required for the patient/client menu. The Short Order Cook follows…
Added 19 mins ago
LH
Physiotherapist
Lifemark Health Group
Windsor, ON
- $36.92 to $51.17 CAD / hour
- Internship
Step 2: Meet Our Leadership: Next, you’ll have a video or in-person interview with a Staffing Manager Regional Director.
Added 19 mins ago
NS
Patient Access Navigator - Wellness Courts - Mental Health and Addictions
Nova Scotia Health Authority
Kentville, NS
- Full-time
Reporting to the Manager, Mental Health and Addictions (MHA) Program, the Patient Access Navigator supports the Bridgewater and Kentville Wellness Courts by providing navigation, advocacy,…
Added 19 mins ago
NS
Clinical Therapist (Masters) - Adult Outpatients - Mental Health & Addictions
Nova Scotia Health Authority
Truro, NS
- Full-time
Reporting to the Manager, Adult Outpatient - Mental Health & Addictions, the Clinical Therapist, as a member of a multi-disciplinary team, is responsible for the delivery of time-limited,…
Added 1 hour ago
CC
Technologist, Medical Laboratory Sciences (Contract)
Conestoga College
Kitchener, ON
- Full-time
Support the Lab Manager in maintaining and ordering lab equipment and consumables for life science, BSL2, and clinical diagnostic laboratory activities
Added 1 hour ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Montreal, QC
- Full-time
A career in our Forensic and Dispute practice will provide you with the opportunity to help our clients navigate various litigation and disputes issues. Our forensic and dispute specialists…
Added 1 hour ago
CO
Complaint Navigator
College of Physicians and Surgeons of British Columbia
Vancouver, BC
- $87,392 to $109,240 CAD / year
- Full-time
Reporting to the intake manager in the complaints and practice investigations department, and working closely with the other department managers, the complaint navigator is responsible for…
Added 1 hour ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Quebec, QC
- Full-time
A career in our Forensic and Dispute practice will provide you with the opportunity to help our clients navigate various litigation and disputes issues. Our forensic and dispute specialists…
Added 1 hour ago
RU
Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
As a Manager within the Operations and Supply Chain Consulting practice, you will become a leader in one of the fastest growing and most entrepreneurial groups within RSM. You will have the…
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Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with…
Added 1 hour ago
PH
Social Worker - Emergency Department (NSPH)
Providence Healthcare
Vancouver, BC
- Part-time
Reporting to the designated Social Work Site Leader and receiving guidance and support from the Professional Practice Leader and/or Research, Education and Practice Coordinator, the…
Added 1 hour ago
DS
Senior Marine Conservation Specialist / Spécialiste principal·e de la conservation marine
David Suzuki Foundation
Vancouver, BC
- Full-time
…summaries as well as recommend reforms to marine policy and practice. Your understanding of a conservation challenge and potential reforms is strongly informed by, but not limited by, your…
Added 1 hour ago
PP
Support Services Manager
Park Place Seniors Living, Inc.
Surrey, BC
- Full-time
…descriptions for all employees based on relevant standards of practice and/or provincially-mandated expectations and Park Place…
Added 1 hour ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
ON · Ontario, Canada
- Full-time
Participate in architecture chapter activities (e.g., standards, patterns, knowledge sharing, and peer reviews) to strengthen practice consistency and delivery effectiveness.
Added 1 hour ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Participate in architecture chapter activities (e.g., standards, patterns, knowledge sharing, and peer reviews) to strengthen practice consistency and delivery effectiveness.
Added 1 hour ago
NH
Human Resources and Staffing Assistant, Human Resources (Permanent, Part-Time)
Northumberland Hills Hospital
Cobourg, ON
- Part-time
Reporting to the Manager, Human Resources, the HR and Staffing Assistant is a member of a multidisciplinary team that is responsible for the coordination of staff scheduling and vacancy…
Added 1 hour ago
SH
Quality and Patient Safety Leader
Scarborough Health Network
Toronto, ON · Scarborough, ON
- Full-time
Reporting to the Manager, Quality and Patient Safety, the Quality and Patient Safety Leader (QPSL) will use quality and patient safety measures and key performance indicators, aligned with…
Added 1 hour ago
HC
Audiologist/ Registered Hearing Instrument Practitioner - Prince George, BC
HearingLife Canada
Prince George, BC
- Full-time
Reporting to our Regional Manager, you will be responsible for delivering excellent client care demonstrated by performing the following duties and responsibilities:
Added 1 hour ago
LH
Physiotherapist
Lifemark Health Group
Windsor, ON
- $36.92 to $51.17 CAD / hour
- Internship
Step 2: Meet Our Leadership: Next, you’ll have a video or in-person interview with a Staffing Manager Regional Director.
Added 1 hour ago
M
Client Relationship Management - Lead Specialist
Marsh
Montreal, QC
- Full-time
…relationship management for the key clients within Marsh’s Affinity Practice. Marsh helps clients succeed by defining, designing, and delivering innovative, industry-specific solutions to…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 1 hour ago
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Employment Resource Supervisor
Reena
Thornhill, ON
- $71,500 CAD / year
- Full-time
Participate in numerous Co-lead Community of Practice networks in supported employment

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

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Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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