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Added 1 min ago
P
Financial Representative
Primerica
Lethbridge, AB
- Full-time
…follow-up and reviews. The role also involves staying current on product offerings and industry trends, participating in training and licensing activities, and supporting business…
Added 1 min ago
WF
Bakery Production Team Member (Food Preparation) - Full Time
Whole Foods Market
Victoria, BC
- Full-time
Performs all functions relating to preparation, counter service, and stocking of product. Decorates and finishes cakes and pies. All Whole Foods Market Retail jobs require ensuring a…
Added 1 min ago
O
Vehicle Inspection Specialist
OPENLANE
Brampton, ON
- Contract
Keep current on technology updates, new releases, and product development
Added 1 min ago
L
Sr Sales Rep - Retail Lighting Products
LEDVANCE
Toronto, ON · Greater Toronto Area, Canada
- $90,000 to $105,000 CAD / year
- Full-time
Experience in electrical or lighting product categories.
Added 1 min ago
RC
Datacom Inside Sales Specialist
Rexel Canada
Calgary, AB
- Full-time
Product and industry knowledge (Datacom and/or Electrical).
Added 1 min ago
NH
Store Manager
Nordic Holdings Ltd.
AB · Edmonton, AB
- Full-time
Ensure a premium shopping experience by coaching the team on selling, product knowledge, and customer relationship-building.
Added 2 mins ago
Director Technology Transformation Stores
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Stellarton, NS · Mississauga, ON
Experience in product management, working with complex vendors, and system integrations
Added 2 mins ago
OH
Regional Financial Director, FP&A
O’Dell HVAC Group
Burlington, ON
- Full-time
Prepare financial business cases and investment analyses for strategic initiatives, including business expansion, new product offerings, staffing, capital investments, and acquisitions.
Added 2 mins ago
AB
New Product Development (NPD) Coordinator
Applied Biological Materials Inc
Richmond, BC
- $50,000 to $60,000 CAD / year
- Contract
…scientific research and drug discovery. Our technologies and product portfolio include cell engineering, CRISPR gene editing, induced pluripotent stem cells (iPSCs), stem cell…
Added 16 mins ago
L
Territory Manager - Healthcare
Linde
Fredericton, NB
- Full-time
…sources to promote the company's products and services, conduct product training, participate in conferences and meetings. The Territory Manager may also be responsible for the initiation…
Added 17 mins ago
WW
Structural Drafter, Junior
WhiteWater West-
Richmond, BC
- Full-time
Structural Drafter supports structural engineers in all phases of product development initiatives or projects from conceptual/proposal stage to engineering design process to…
Added 17 mins ago
Fulfillment Specialist
Draganfly Inc.
Saskatoon, SK
…We’re in an exciting growth phase, scaling our technologies, product lines, and teams as we continue to shape the future of UAV innovation. Joining us now means becoming part of a company…
Added 17 mins ago
BB
Senior Technician - Security
Bosch Building Technologies
AB
- Full-time
Added 17 mins ago
SI
Wireless Sales Consultant
Staples Inc.
Airdrie, AB
- Part-time
Help customers by meeting and exceeding their needs. Be an expert with our product and services. Reconnect and follow up with customers to solicit feedback on sales; promote additional…
Added 17 mins ago
BT
Senior Director, Technical Development Lead, Device
BlueRock Therapeutics
Toronto, ON
- Full-time
Act as a core leader for combination product development, ensuring strategic alignment across various technical areas.
Added 17 mins ago
BT
Director, Supply Chain
BlueRock Therapeutics
Toronto, ON
- Full-time
…clinical trial execution. As a key member of the Cell Therapy Product Supply Operations organization, this role ensures the reliable, compliant, and scalable supply of critical materials,…
Added 31 mins ago
SA
Quality Control Inspector
STELIA Aerospace North America
Mirabel, QC
- Full-time
Conduct in-process and final inspections to check for defects and determine product conformity to required specifications.
Added 31 mins ago
C
Manufacturing Business Analyst (Cabico Coaticook)
Cabico&co
Coaticook, QC
- Full-time
Good understanding of data architectures and multi-system environments (ERP, APS, MES, product configurator).
Added 31 mins ago
D
Account Executive, Mobility & Immigration, Enterprise | North America
Deel
Canada
- Full-time
Collaborate with internal teams (SDR, Customer Success, Product, Marketing, Sales Ops, Legal) to support client needs and ensure a seamless experience.
Added 31 mins ago
GC
Front Line Leader - Finished Products
Global Cellulose Fibers
Grande Prairie, AB
- Full-time
…Shipping and Traffic areas. The leader is also responsible for product quality, schedule adherence, safety, training, staffing, engagement and overall shift…
Added 31 mins ago
SA
Development Engineering Specialist
STELIA Aerospace North America
Lunenburg, NS
- Full-time
To provide Engineering support, direction and guidance in the setup and implementation of new product(s)/process(es) and revisions or modifications to existing product(s)/process(es).
Added 31 mins ago
CC
Merritt - Part-time Merchandiser
Coca-Cola Canada Bottling Limited
Kamloops, BC
- Part-time
Maintain and replenish products in store racks, shelves, displays, and coolers by transporting product between backroom/storage room to front-of-store with manual equipment (pallet jack,…
Added 31 mins ago
CC
Kamloops - Seasonal Merchandiser (2 Month Contract)
Coca-Cola Canada Bottling Limited
Kamloops, BC
- Contract
Maintain and replenish products in store racks, shelves, displays, and coolers by transporting product between backroom/storage room to front-of-store with manual equipment (pallet jack,…
Added 31 mins ago
ZA
Lease Renewal Manager - Zanchin Automotive Group - 26338
Zanchin Automotive Group
Vaughan, ON
- Full-time
Ongoing development and training, including product and industry knowledge, from experienced leaders and experts
Added 31 mins ago
CC
Senior Manager, Regional Service
Canon Canada
Montreal, QC
- Full-time
Technical Readiness: Ensure field teams are fully trained and compliant with updated operational protocols, safety standards, and advanced product lines.

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

Apply About employer

More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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