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Added 14 mins ago
Dir. Sportsnet Marketing
Rogers Communications
Toronto, ON
…into distinctive brand platforms, full-funnel marketing plans, partner programs and high-impact advertising. The role works across a complex matrix of content, product, distribution,…
Added 14 mins ago
M
Director, Supply Chain Management (Hybrid)
Merck
Canada
- Full-time
…stakeholders, and external entities to drive alignment and deliver high-quality, compliant, and efficient outcomes. As a recognized subject matter expert, the successful candidate will help…
Added 29 mins ago
A
Support Systems Engineer - NAMER
Ashby
Canada
- Full-time
Partner with Workforce Management, QA, and Support Training to make sure our systems support capacity planning, reporting, and the technical workflows each team relies on.
Added 29 mins ago
S
Engineer, Distribution Asset Standards & Testing
SaskPower
SK · Saskatchewan, Canada
- Full-time
Lead, develop, negotiate, and manage joint use communication partner contracts, process improvements, and issues resolution. Participate on national Joint Use committee.
Added 29 mins ago
AC
Support Services Operator Lead
Aramark Canada
Aurora, ON
- Full-time
…environment for residents while maintaining high standards of food quality, sanitation, infection prevention, and customer service. The Supervisor leads frontline staff, ensures compliance…
Added 29 mins ago
S
Director Technology Transformation Stores
Sobeys
Stellarton, NS
- Full-time
Partner with business teams (operations, merchandising, marketing, etc.) to shape requirements and outcomes, while constructively challenging assumptions and applying a future-state…
Added 29 mins ago
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Intermediate Electrical Engineer (Sudbury)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
- Full-time
Manage assigned scope, hours, and schedule; complete self-checks and quality reviews; guide Engineers-in-Training and designers on defined tasks; and support continuous improvement.
Added 29 mins ago
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Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Assess protocol compliance, informed consent, source documentation, data quality, safety reporting, investigational product management, and essential document maintenance.
Added 29 mins ago
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Vice President, Operations
DMC Recruitment Group
Steinbach, MB
- Full-time
…support. This breadth has allowed the business to become a trusted partner throughout the entire building and renovation…
Added 29 mins ago
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Executive Assistant
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
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Junior Environmental Risk Assessor/Toxicologist
WSP in Canada
Langley (District), BC · City of Langley, BC
- Full-time
Complete quality assurance and quality control reviews of data, calculations, and finished work products.
Added 29 mins ago
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Junior Environmental Risk Assessor/Toxicologist
WSP in Canada
Vancouver, BC
- Full-time
Complete quality assurance and quality control reviews of data, calculations, and finished work products.
Added 29 mins ago
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Part-Time Educator | Cornwall Centre Regina
lululemon
Regina, SK
- Part-time
…responsible for engaging and connecting with our guests, sharing top-quality product education, and speaking authentically about our community and…
Added 29 mins ago
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SalonCentric - A Subsidiary of L'Oreal USA
Vancouver, BC
- Full-time
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Director of Training - SaaS, Healthcare - Greater Vancouver
Sycle
Vancouver, BC
- Full-time
…customers can grow their businesses through delivering high quality patient care and exceptional services that delight their customers. Small hearing care practices and some of the largest…
Added 29 mins ago
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Manager, Media Planning
Starcom Canada
Toronto, ON
- Full-time
Ensures strong client relationships with quality of deliverables and client satisfaction
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Vancouver, BC · Toronto, ON
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Sudbury, ON · Greater Sudbury, ON
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WSP in Canada
Sudbury, ON · Greater Sudbury, ON
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…client confidence, and create the conditions for safe, high-quality, and predictable project…
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Structural Engineer-in-Training (Sudbury)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
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Intermediate Structural Engineer (Sudbury)
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Sudbury, ON · Greater Sudbury, ON
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Added 44 mins ago
WI
Structural Engineer-in-Training (Sudbury)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
- Volunteer
Participate in design reviews, safety discussions, and quality checks; manage assigned tasks; communicate progress; and maintain development records for P.Eng. registration.
Added 59 mins ago
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Senior Project Manager - Mining Consulting (Sudbury)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
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…client confidence, and create the conditions for safe, high-quality, and predictable project…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

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Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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