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Added 23 mins ago
Personal Support Worker
Health Sciences North
Sudbury, ON
Under the general direction of the Clinical Manager, Acute and Reactivation Care Unit.
Added 23 mins ago
Personal Support Worker
Health Sciences North
Sudbury, ON
Under the general direction of the Clinical Manager, Acute and Reactivation Care Unit.
Added 53 mins ago
DR
Vice President, Operations
DMC Recruitment Group
Steinbach, MB
- Full-time
…departments, experienced sales and design teams, installation services and extensive project support. This breadth has allowed the business to become a trusted partner throughout the entire…
Added 1 hour ago
WI
Senior Project Manager - Mining Consulting (Sudbury)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
- Full-time
As a Project Manager / Engineering Manager based in Sudbury, Ontario, you will lead the engineering delivery of complex mining and industrial projects while helping build WSP’s local…
Added 1 hour ago
WI
Senior Project Manager - Mining Consulting (Sudbury)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
- Full-time
As a Project Manager / Engineering Manager based in Sudbury, Ontario, you will lead the engineering delivery of complex mining and industrial projects while helping build WSP’s local…
Added 2 hours ago
W
Senior Project Manager - Mining Consulting (Sudbury)
WSP
Fredericton, NB
- Full-time
As a Project Manager / Engineering Manager based in Sudbury, Ontario, you will lead the engineering delivery of complex mining and industrial projects while helping build WSP’s local…
Added 2 hours ago
GS
Senior Manager, Shelter/Residential Support & Operations (full-time onsite)
Good Shepherd Ministries
Montreal, QC · Urban agglomeration of Montreal, QC
- Full-time
We are currently accepting applications for a Senior Manager, Shelter/Residential Support & Operations (full-time onsite). Reporting to the Executive Director, the Senior Manager, Senior…
Added 2 hours ago
B
Mortgage Specialist Associate
BMO
London, ON
- Full-time
Provides customers with friendly, courteous, and professional service in response to queries and requests to identify client needs for banking products (e.g. everyday banking, lending, and…
Added 2 hours ago
A
Chef de projet entrée en service / Entry Into Service Project Manager
Airbus
Mirabel, QC · Montreal, QC
- Full-time
The A220 commercial aircraft Programme is looking for an Entry Into Service Project Manager to join our Customer Services team ba
Added 2 hours ago
VC
Senior Relationship Manager - Group Benefits
Victor Canada
Mississauga, ON
- Full-time
We are seeking a talented individual to join our Retiree Benefits team at Victor in the position of Senior Relationship Manager. This hybrid role will be based in Mississauga Ontario with a…
Added 4 hours ago
F
Creative Director
Foundation
Remote, Canada
- $110,000 to $135,000 CAD / year
- Full-time
- Remote
Reports to: Head of Client Services. Direct reports: creative makers not yet placed in pods. Dotted line: the writers, designers, editors and producers in every pod and through our…
Added 4 hours ago
MC
SAP OTC Service Delivery Manager – Projects & Enhancements (36082)
Myticas Consulting
Toronto, ON
- Contract
The client is a global software company that develops and sells information management software. The client has a backlog of pending enhancements and is currently resource constrained,…
Added 4 hours ago
MC
Senior Manager, Data Governance (36122)
Myticas Consulting
Toronto, ON
- Full-time
Our client is an established financial services organization providing a range of consumer financial products and services, including lending, money transfers, and payment solutions. With a…
Added 4 hours ago
EG
Senior Municipal Engineer
Egis Group
Calgary, AB · Toronto, Ontario
- $130,000 to $170,000 CAD / year
- Full-time
Senior Municipal Engineer responsible for leading roadway and municipal infrastructure design initiatives within Canada. The role sits within a municipal engineering team supporting…
Added 5 hours ago
PC
Project Technologist/Senior Project TechnologistHazourdous Materials
Pinchin Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
Pinchin is seeking a Project Technologist/Senior Project Technologist to join our HAZ/IEQ team in Barrie. The role reports to the Operations Manager.
Added 5 hours ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Montreal, QC
- Full-time
As a Forensic and Dispute Services Senior Manager (Bilingual FR/EN), you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service…
Added 5 hours ago
A
Project Manager III
Affinity
Richmond, BC
- Contract
On behalf of our public-sector client, Affinity is seeking a Project Manager III. The successful candidate will work with senior executives to help define and shape a major business…
Added 5 hours ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Quebec, QC
- Full-time
As a Forensic and Dispute Services Senior Manager (Bilingual FR/EN), you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service…
Added 5 hours ago
T
Business Banking Specialist
TD
Montreal, QC
- Full-time
Reporting into the Team Manager, BBS you will engage small business customers in conversations to understand and meet their current Business Account opening, Term and Trust Products and…
Added 5 hours ago
EI
Senior Municipal Engineer
Egis in Canada
Calgary, AB
- $130,000 to $170,000 CAD / year
- Full-time
Senior Municipal Engineer responsible for leading roadway and municipal infrastructure design initiatives within Canada. The role sits within a municipal engineering team supporting…
Added 5 hours ago
ST
Senior Processing Consultant
Skilled Trades Ontario / Métiers spécialisés Ontario
ON · Ontario, Canada
- Full-time
The Senior Processing Consultant reports to the Regional Manager, Apprenticeship Services within the Regional Operations team. This position ensures information is handled confidentially,…
Added 5 hours ago
B
Senior Manager, Physical Security
BGIS
Markham, ON
- Full-time
The Senior Manager, Physical Security will be a key member of the BGIS Corporate Security and Business Continuity Management team, and will lead North American physical security…
Added 5 hours ago
T
Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
Added 5 hours ago
AC
Product Owner, Solutions des marchés des capitaux
Amaris Consulting | Part of Mantu
Toronto, ON
- Full-time
Expérience pertinente comme Product Owner, analyste d’affaires senior ou professionnel(le) en livraison de solutions technologiques.
Added 5 hours ago
G
Project Coordinator - Infrastructure
Graham
North Vancouver, BC
- Full-time
Graham is actively recruiting for a Project Coordinator to support our Infrastructure Division. Reporting to the Senior Project Manager, the Project Coordinator plays a key role in the…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

Apply About employer

More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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