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Added 29 mins ago
AC
Reward and Equity - Manager
ACCA Careers
Calgary, AB
- Full-time
We’re looking for a Manager, Global Equity & Reward to help deliver innovative equity compensation solutions for multinational clients. In this role, you’ll manage projects across the full…
Added 43 mins ago
BG
Trade Marketing Representative - Airdrie, AB
Bentoel Group - A Member of British American Tobacco
Airdrie, AB
- Full-time
BAT PAKISTAN IS LOOKING FOR INDUSTRIAL RELATIONS MANAGER - AKF
Added 43 mins ago
MC
Senior Manager, Data Governance (36122)
Myticas Consulting
Toronto, ON
- Full-time
They are seeking an experienced Senior Manager, Data Governance to establish and operationalize an enterprise data governance framework, ensuring data ownership, stewardship, quality,…
Added 43 mins ago
P
Digital Operations Manager
PHD
Toronto, ON
- $45,000 to $50,000 CAD / year
- Full-time
…responsibility for pixel strategy, measurement hygiene and data…
Added 1 hour ago
T
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
The Digital Marketing Delivery Manager will report directly to the Senior Manager, Digital Marketing Delivery.
Added 1 hour ago
AT
Recruitment and HR Coordinator
Arrow Transportation Systems Inc.
Kamloops, BC
- Full-time
Maintain and optimize the applicant tracking system, ensuring accurate data, workflow tracking, and offer progress updates.
Added 1 hour ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
ON · Ontario, Canada
- Full-time
…marketing technology (MarTech) ecosystem, including integrating platforms, enabling personalized customer and advisor experiences, managing marketing data, and supporting digital marketing…
Added 1 hour ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…marketing technology (MarTech) ecosystem, including integrating platforms, enabling personalized customer and advisor experiences, managing marketing data, and supporting digital marketing…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable…
Added 1 hour ago
A
Information Technology (IT) Manager
Argus
AB · Edmonton, AB
- Full-time
Reporting to the CFO, the IT Manager oversees and provides the strategic and operational leadership for the information technology function, including IT infrastructure, cybersecurity, ERP…
Added 1 hour ago
VC
Account Manager
Vantage Circle
Remote, Canada
- $80,000 to $100,000 CAD / year
- Full-time
- Remote
Act as a consultative advisor: show clients how enabling specific program features (service awards, manager nudges, peer-to-peer recognition, social feeds, HRIS and collaboration…
Added 2 hours ago
R
Senior IT Program Manager
Raise
Toronto, ON · North York, ON
- Full-time
The Senior Program Manager is accountable for the end-to-end leadership of complex, enterprise technology programs comprising multiple projects and interdependent workstreams. The role…
Added 2 hours ago
C
Network Technical Project Manager, Vice President
Citi
Mississauga, ON · Toronto, ON
- Full-time
The Network Technical Project Manager is a senior-lead position responsible for the successful execution of complex, strategic, enterprise-wide technology initiatives critical to Citi’s…
Added 2 hours ago
GP
Product Manager (Enterprise AI)
Global Pharma Tek
ON · Ontario, Canada
- Contract
…Foundry, LLMs, RAG, machine learning, analytics, and enterprise data platforms, including an understanding of AI/ML pipelines, model evaluation, predictive modelling, and related…
Added 2 hours ago
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Scotiabank
ON · Toronto, ON
The Digital Marketing Delivery Manager will report directly to the Senior Manager, Digital Marketing Delivery.
Added 2 hours ago
R
Manager, Sales – Quebec City and Regions (Media Solution) (Telework/Hybrid)
Radio-Canada
Quebec, QC
- Full-time
Reporting to the Senior Manager, Regional Sales, you will play a key strategic and operational role on the regional Media Solutions sales team.
Added 3 hours ago
AG
Search Lead
Adelphi Group
Toronto, ON
- Full-time
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable…
Added 3 hours ago
D
Technical Delivery Manager
Deloitte
Toronto, ON
- Full-time
We leverage some of the best-in-class technologies - cloud platforms, automation, data analytics, and secure digital communications - to streamline every step of the process. From intake…
Added 3 hours ago
BS
Digital Marketing & Ecommerce Manager (French Asset)
Bilingual Source
Oshawa, ON · Greater Oshawa Metropolitan Area
- $85,000 to $95,000 CAD / year
- Contract
Our client, an established organization in the commercial sector, is seeking a Digital Marketing & eCommerce Manager for a 16- to 18-month contract opportunity in the Greater Oshawa Area.
Added 3 hours ago
TT
Human Resources Manager
Top Tier Talent Group
Belleville, ON
- Full-time
An established global manufacturer is seeking an experienced Human Resources Manager to lead its HR and Environmental, Health & Safety (EHS) functions at its Belleville manufacturing…
Added 3 hours ago
RB
Senior Manager, Social Content & Communities
Royal Bank of Canada
Toronto, ON
- Full-time
…Canada's most recognized brands. We're looking for an experienced Senior Manager, Social Content & Communities to lead how RBC Direct Investing shows up across social: turning complex…
Added 3 hours ago
T&
Senior Project Manager
Turner & Townsend
Ottawa, ON
- Full-time
You are an expert Senior Project Manager looking for the next step or are currently undertaking a similar role in a similar environment; a highly regulated and complex operational…
Added 3 hours ago
A
Funding Consultant
ADP
Dartmouth, NS · Toronto, ON · Etobicoke, Ontario
- Full-time
…monitoring and receipting specific wire payments for all payroll platforms. The team maintains accounts with major domestic and international financial institutions allowing clients to wire…
Added 3 hours ago
SI
Business Analyst/Project Maanger with Capital Markets experience
Smart IT Frame LLC
Mississauga, ON
- Contract
We are seeking an experienced Business Analyst / Project Manager (BA/PM) with strong expertise in Banking & Financial Services, Regulatory Compliance, Regulatory Reporting, Consent Order…
Added 4 hours ago
Senior Director, Technology Risk Assessments
Scotiabank
Toronto, ON
The Senior Director brings the Bank's Threat Risk Assessment and Vendor Security Review processes under one leadership responsibility, creating an integrated approach to assessing…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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