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Added 1 min ago
Delivery Manager, Wealth Management
Scotiabank
Toronto, ON
The Delivery Manager supports the planning, coordination, and delivery of projects within the Enterprise Delivery Office (EDO) Wealth Management portfolio. This role is primarily focused on…
Added 1 min ago
E
Specialist I, IT Enterprise GIS Technical Specialist
Enbridge
Calgary, AB · Edmonton, AB · Toronto, ON · North York
- Full-time
…Enterprise GIS Technical Specialist to join our team and provide senior technical leadership for our enterprise GIS platforms and solutions. In this role, you will be responsible for the…
Added 31 mins ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 31 mins ago
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Buyer, Equipment and Data Centre Sourcing
Bell
Regina, SK
- Full-time
…timely reporting of budget variances and commercial risks to the Senior Manager,…
Added 46 mins ago
BD
Packaging Associate
BD Diesel
Abbotsford, BC
- Full-time
Works under the close direction of senior personnel in the functional area
Added 1 hour ago
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HR Business Partner - Talent & Employee Relations
Bimeda
Cambridge, ON
- Full-time
The HR Business Partner is a hands-on role at the Cambridge site that combines direct delivery of HR services with practical advice and coaching for leaders on their people matters. A…
Added 1 hour ago
A
AI Literacy and Community Manager
ATB
Calgary, AB · Edmonton, AB · Toronto, ON
- Full-time
This position has a hybrid work arrangement. On average, this means 1-2 days on-site per week. Please note that this is subject to change due to business priorities.
Added 1 hour ago
S
Interim Store Director (10 Month Contract)
sephora.com
Calgary, AB
- Full-time
…Sephora’s objectives and policies. Reporting to the District Manager the Store Director’s team can include our Talent & Business Operations Managers, Client Experience Managers, and Beauty…
Added 1 hour ago
W
Senior Mechanical Engineer
Worley
Markham, ON
- Full-time
Worley is seeking a Senior Metallurgical Engineer based in Markham, Ontario, with experience in material selection, corrosion management, welding metallurgy, fabrication, inspection, and…
Added 2 hours ago
MC
Estimator / Project Manager – Commercial Construction
MatchBox Consulting Group
Nanaimo, BC
- $112,100 to $141,600 CAD / year
- Full-time
If you're already operating at the Senior Project Manager level, we encourage you to apply. The scope, responsibility and compensation can grow for someone capable of taking on a larger…
Added 2 hours ago
D
Senior Product Manager, Echo MS
Danaher
Concord, ON
- $130,000 to $150,000 CAD / year
- Full-time
The Senior Product Manager, Echo MS is responsible for owning the product strategy, roadmap, and lifecycle of the Echo MS+ platform (including configurations with ZenoTOF 7600, ZenoTOF…
Added 2 hours ago
P
Fraud Prevention Manager
Punt
Vancouver, BC
- Full-time
We are looking for a Fraud Prevention Manager to lead our Fraud Prevention, Compliance and Chargeback Dispute team within the Payments, Fraud Prevention and Compliance department, based in…
Added 3 hours ago
AA
Chef de projet entrée en service / Entry Into Service Project Manager
Airbus Aircraft
Montreal, QC
- Full-time
Équilibre vie privée / professionnelle: Une politique de travail hybride (selon les besoins opérationnels), une cafétéria sur site, une politique de congés très concurrentielle.
Added 3 hours ago
LD
Senior Electrical Engineer Power Electronics
Leonardo DRS
Bedford, NS
- Full-time
Reporting to the Manager, Hardware Engineering, the Senior Hardware Engineer (Power Electronics) will contribute to the design, development, integration, and verification of…
Added 3 hours ago
TP
Senior Electrical Engineer A
Tetra Pak
Toronto, ON
- $110,800 to $158,200 CAD / year
- Full-time
…base and provide industry-leading processing solutions. The Senior Electrical Engineer will make technical decisions and be responsible for the electrical solutions and standards…
Added 3 hours ago
TP
Senior Automation Engineer A
Tetra Pak
Toronto, ON
- $110,800 to $158,200 CAD / year
- Full-time
…base and provide industry-leading processing solutions. The Senior Automation Engineer will make technical decisions and be responsible for the automation solutions and standards…
Added 3 hours ago
AU
Security Guard
Allied Universal
AB · Edmonton, AB
- $18 CAD / hour
- Part-time
Undertake site specific training, follow direction and guidance from Site Supervisor or Manager
Added 3 hours ago
RG
Project Manager - Building Restoration
RecruitPod Global
Calgary, AB
- $95,000 to $125,000 CAD / year
- Full-time
As a Project Manager within the Building Restoration Consulting Team, you will oversee projects through all phases, from initial design and planning to construction and final delivery.…
Added 3 hours ago
CS
Dining Room Supervisor
Cogir Senior Living
Kelowna, BC · Lakeshore Place
- Full-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 3 hours ago
CS
Server- Full Time
Cogir Senior Living
Kelowna, BC · Lakeshore Place
- Full-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 3 hours ago
A
Senior Human Resources Manager
Acciona
Mississauga, ON · CAN - Mississauga Office
- Full-time
The Senior Human Resources Manager is a key role within the Canadian HR team, working closely with the Vice President, Human Resources to help lead and deliver people priorities across…
Added 3 hours ago
C
Staff Technical Program Manager, Data Center New Product Introduction
Cerebras
Canada
- Full-time
Cerebras is seeking a Staff Technical Program Manager to lead Data Center New Product Introduction (NPI), preparing new AI systems and infrastructure designs for reliable deployment at…
Added 3 hours ago
G
Project Coordinator - Water/Wastewater
Graham
Mapleton, ON
- Full-time
Graham is actively recruiting for a Project Coordinator to support the Water/Wastewater Division. Reporting to the Senior Operations Manager, this role is integral to coordinating,…
Added 3 hours ago
G
Project Coordinator - Water/Wastewater
Graham
Toronto, ON
- Full-time
…scopes within our Water/Wastewater Division. Reporting to the Senior Project Manager and initially supporting a mid-sized pumping station project, this role is integral to coordinating,…
Added 3 hours ago
FB
Senior Project Manager
Forbes Bros. Group of Companies
Calgary, AB
- Full-time
The Senior Project Manager leads complex utility, energy, and infrastructure projects from early contractor involvement and pre-construction through engineering, procurement, construction,…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

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More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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